Pitch Presentation for Maryville Tourism Committee

1. 1
Maryville
Tourism
Committee

2. 2
Meet the team
Joseph Funkhouser
Media Manager
Madison Mead
Graphic Designer
Alexandria Garcia
Multi-platform Content Creator
Taylor Johnson
Digital Manager
Kathy Nguyen
Art Director
Paige Brotherton
Project Manager
Jocelyn Contreras
Public Relations Manager
Nathan Galbraith
Marketing Strategist

3. 3
Overview
Creating a plan for Maryville Tourism to follow

4. 4
Goal

5. 5
Goal
To increase the number of visitors by 10 percent
Increase the average amount of time spent by visitors in Maryville by
an extra day in the next 2 years
Goal & Objective

6. 6
Situation Analysis

7. 7
Situation Analysis
No foundation for Maryville Tourism to start from
Location
Other conference centers close to Maryville
Strengths and Opportunities: Threats and Weaknesses:
Blank slate
Central location
Amenities
Community

8. 8
Research

9. 9
Research
Travel and tourism preferences and tendencies
What people think about and enjoy about Maryville
Sent to over 20,000 people with over 600 responses
Conducted primary research by creating a survey
Results:
A majority of people would recommend Maryville and would like to visit again
Many noted how nice, friendly, and progressive the town was
Main issue respondents had was that they were unaware of what there was to do in Maryville

10. 10
Research

11. 11
Research

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Research
“Is there a movie theater there? If not, that would be nice. If so,
advertising that may be a good thing. Is there frisbee golf somewhere?”
If you were to travel to Maryville,
what would you hope to see?

13. 13
Strategy

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Strategy
Eco-conscious visitors
People who have been exposed to Maryville but have not fully experienced it yet
Convince them to stay longer and to come back for repeat visits
Target market:

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Sustainability

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Sustainability
“Sustainable travel should minimize the negative impacts of
tourism and ideally be beneficial to the area in which it takes place”

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Sustainable initiatives offer a raw experience to visitors to fully
embrace the natural beauty of Maryville
Sustainability
According to the 2018 Sustainable Travel Report from Booking.com, several factors
impacted sustainable travel and added a positive experience to their trip:
Percentage
60%
54%
53%
Significant Factors
Inspired by natural sights
Inspired by visible impact of sustainable travel
Inspired by local aspects

18. 18
“[Maryville is] the place where we shopped for groceries, school, sporting goods, and
farm supplies. It’s where we went out for dinner, to movies, and sporting events. I played
baseball there in the summers for MFA and the American Legion. It’s where I knew I was
going to college. Attending events there such as FFA district contests, district music
contests, and district track meets made us all familiar with Northwest. I also used to
attend NW football and basketball games with my dad when I was in junior high and high
school. Those are good memories we shared together.”
What do you think of when you think about Maryville?
Testimonial

19. 19

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Branding

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Branding
Pantone:
Online Lime
Hexcode: #4B8740
Pantone:
Directoire Blue
Hexcode: #0067AD
Pantone:
Goblin Blue
Hexcode: #5B6F74

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Website

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Website
Website with clean layout that is user friendly
Focusing on the local places within Maryville
Showcase what is unique to Maryville
Responsive
Maryville Tourism Website URL:
visitmaryville.org

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SEO

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SEO
Search Engine Optimization
“The process of maximizing the number of visitors to a particular website by ensuring that the
site appears high on the list of results returned by a search engine”

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Competition
(0.0-1.0)
Total Search Volume
(Per month)
Phrase
Secondary Keyword
Secondary Keyword
Secondary Keyword
Secondary Keyword
SEO
Maryville MO
- restaurants
- hotels
- things to do
- events
9,900
880
260
20
20
.08
.00
.44
.07
.05
Primary/Secondary
Primary Keyword

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SEO

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Social Media

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Social Media
Three main platforms recommended: Facebook, Twitter, Instagram
Instagram: @maryvilletourism
Pictures
Trendy
Hashtag friendly
Facebook: @VisitMaryville
Everyone is on it
Informational
Contact information
Twitter: @TourMaryville
Younger demographics
Most common for hashtags
Conversational

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Social Media
#ShowMeMaryville Photo Challenge Campaign
Aimed to inspire user-generated content and tell the story
of Maryville through the pictures of locals
Encourages visitors to join in or visit the places they see
using the hashtag

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Maryville Tourism Blog
Social Media
Tool to help drive traffic to
the website with SEO
Gives readers ideas on
where to go and what to do
in Maryville

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Content Management

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Trello:
Simple to use
and update
Laid out
dashboard style
Trello
Instagram: Red
Facebook: Dark Blue
Twitter: Light blue

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Hootsuite
Hootsuite:
Content
management tool
Easy-to-use
dashboard that
allows you to
integrate multiple
social media
platforms

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Content Management
Marketing Intern
In charge of the content creation and management on
social media and website
Updating content calendar
Using analytics to build followers and maintaining a
relationship with them

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Advertising

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Advertising
Web Banners
Square Banner Ad
Wide Skyscraper Banner Ad
Placed along top or sides of websites
In the middle of articles

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Advertising
Used at sporting events
Showcased at baseball games or on the scrolling
advertisement board at basketball games
Event Banners

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Advertising
Snapchat Ad Snapchat Geofilters
Snapchat Ads
Snapchat
promoted snaps
Geofilters
Between stories
Popular for events
and locations

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Advertising
Brochures
Printed
e-Brochure
Saves paper and helps
sustainability initiative
Outside pages

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Advertising
Inside pages

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Activities

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Activities
Mozingo outing (golf, hotel, and food at Mozingo)
Have local food and entertainment pricing easily
accessible
Eat. Sleep. Play.
Include discounts and coupons for dinner, drinks,
golfing, sporting events, and hotels
Bicycle Rental Stations
Provides a unique way to explore
Maryville while reducing fossil fuel
emissions and lessening the carbon
footprint
Provides a recreational activity that
is eco-friendly and does no harm to
Mozingo Lake
Canoe and Kayak Rentals

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Elevator Pitch

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Conclusion

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Conclusion
Maryville is a forward-thinking city
A sustainable approach allows for a unique experience for visitors
Implementing these strategic efforts will increase awareness and traffic

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Questions?