This document discusses the need for organizations to future proof their content by moving away from the WYSIWYG (What You See Is What You Get) model and embracing structured content that can be published across different devices and interfaces. It notes the rise of mobile internet usage and importance of designing content that works well on phones and tablets in addition to desktops. The document advocates for using structured metadata to describe content and relationships so it can be reused and displayed in different contexts. It provides examples of how organizations like NPR and OPB structure their content to publish everywhere.
7. “It's gambling that the world is
ready to accept a new
standard. My personal point
of view is that the world is not.”
Peter McWilliams
Author, Personal
Computer Book, on NPR,
1984
24. 2 to 3 billion people will
come online globally through
the mobile internet over the
next decade.
McKinsey
25. Only 16% of consumer
brands have a mobile
strategy.
Digiday
26. There will come a point at
which no one will need to ask
“Why would somebody want
to do that on mobile?”
Karen McGrane
The Mobile Content
Mandate
27. The people who will make
that happen are the people
who are adopting mobile
devices ... because they do
not have access to a
personal computer.
Karen McGrane
The Mobile Content
Mandate
74. Jeff Eaton
The Battle for the Body
Field
Reporters and editors insisted it would
cripple their work. They needed to mix
in multiple videos, a gallery and a poll,
or several related article teasers, at
specific points in each article.
90. What did you think?
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