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FORMS 2.0 AND RESPONSIVE LANDING PAGE TEMPLATES
PRESENTED BY HASSAN BAWAB, CEO OF MAGIC LOGIX WWW.MAGICLOGIX.COM
Introduction WWW.MAGICLOGIX.COM
About Magic Logix
Founded 2004
Integrated Marketing Agency
INC 500 List of America’s Faste...
The Latest & Greatest WWW.MAGICLOGIX.COM
What’s New in the World of Marketo?
There’s plenty to celebrate!
 Forms 2.0
 Re...
Marketo Forms 2.0 WWW.MAGICLOGIX.COM
An Overview
The Forms 2.0 creator was released on January 24, 2015
Great news for Mar...
Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Adding Building Blocks for Advanced Use
Conditional field disp...
Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Ability to apply custom CSS
Double column form creation in the editor
Add...
Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Delivering on Localization
Conditional field visibility
 If c...
Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Additional Features
Customizable forms to help increase rate o...
Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Social Form FIll
Depending on the network's and user's privacy...
Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Even More Additional Features
Eliminate known users seeing the...
FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES
ADDITIONAL MARKETO FORM2 2.0 RESOURCE:
http://developers.marketo.com/documen...
Responsive Landing Pages WWW.MAGICLOGIX.COM
The Old Landing Pages Worked Okay. But…
Previously, landing pages were not res...
Responsive Pages (Continued) WWW.MAGICLOGIX.COM
Responsive Landing Page Benefits
Higher CTR
Better engagement
Content disp...
FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES
ADDITIONAL MARKETO LANDING PAGE RESOURCES:
templates.marketo.com/category/la...
FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES
ANY QUESTIONS?
FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES
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Marketo - Forms 2.0 and Responsive Landing Page Templates

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Marketo Froms 2.0 latest release and responding landing page templates. Hassan Bawab explains the newest features of Marketo Forms 2.0 and the greatest news for marketers.
http://www.magiclogix.com/services/digital-marketing/marketing-automation/

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Marketo - Forms 2.0 and Responsive Landing Page Templates

  1. 1. FORMS 2.0 AND RESPONSIVE LANDING PAGE TEMPLATES PRESENTED BY HASSAN BAWAB, CEO OF MAGIC LOGIX WWW.MAGICLOGIX.COM
  2. 2. Introduction WWW.MAGICLOGIX.COM About Magic Logix Founded 2004 Integrated Marketing Agency INC 500 List of America’s Fastest Growing Companies Web Design/Development, Search, Social, Marketing Automation, Ecommerce Only agency in US partnered with Marketo, Drupal and Magento ML Seal of Quality
  3. 3. The Latest & Greatest WWW.MAGICLOGIX.COM What’s New in the World of Marketo? There’s plenty to celebrate!  Forms 2.0  Responsive Landing Page Templates
  4. 4. Marketo Forms 2.0 WWW.MAGICLOGIX.COM An Overview The Forms 2.0 creator was released on January 24, 2015 Great news for Marketers  Forms now twice as effective as previous version  Easier to use – does not require programmer - Previous versions required JavaScript and HTML coding to make aesthetic or functional adjustments - For those of us who are not code monkeys, this was always a huge pain in the a$#. Not anymore!
  5. 5. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM Forms 2.0: Adding Building Blocks for Advanced Use Conditional field display  Display what shows up on a form based on previous answers  Hide unnecessary fields on a page - This can help with conversion rate Multiple style themes Embed Forms on websites Set locales  Ie., MM/DD/YYYYY -> YYYY/MM/DD Font selection on forms
  6. 6. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM Ability to apply custom CSS Double column form creation in the editor Add rich text fields to forms Include Images Placeholder text Light boxes Default follow up pages Set error languages Field sets (grouping fields into their own box) Progressive forms - Process is simplified in Forms 2.0 - Add desired fields, which in turn are progressively displayed upon form completion
  7. 7. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM Forms 2.0: Delivering on Localization Conditional field visibility  If country is “USA,” show “state” picklist  If country is “Mexico” show “Mexican States” picklist  If state is “Texas,” show “cities” picklist  To add fields, use advanced option to copy/paste values Fieldsets with conditional visibility  Way less tedious of a task  Fields shown relevant to user based on known info
  8. 8. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM Forms 2.0: Additional Features Customizable forms to help increase rate of response  Create multiple columns, add copy and images Customizable follow up pages  Allows for targeted content (external URL or landing page)  Send visitor to thank you page based on their location Error messages specific to country  Once again: localization is key with Forms 2.0  You can also choose language and date fields to match region
  9. 9. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM Forms 2.0: Social Form FIll Depending on the network's and user's privacy settings, one or more of these fields are retrieved: From Linked In - First Name - Last Name - Title - Company From Twitter - First Name (parsed from Display Name) - Last Name (parsed From Display Name) - Email From Facebook - First Name - Last Name - Email - Date of Birth - Job Title - Company
  10. 10. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM Forms 2.0: Even More Additional Features Eliminate known users seeing the same content  Choose forms to bypass  Choose between new and existing visitors to your site Forms 2.0 and Today’s Marketer Your life just got easier! Increase in conversions! More downloads! Localized content! Less Coding!
  11. 11. FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES ADDITIONAL MARKETO FORM2 2.0 RESOURCE: http://developers.marketo.com/documentation/websites/forms-2-0 https://community.marketo.com/MarketoArticle?id=kA050000000L7y0CAC
  12. 12. Responsive Landing Pages WWW.MAGICLOGIX.COM The Old Landing Pages Worked Okay. But… Previously, landing pages were not responsive This is a huge inconvenience for your customer  You’re also doing your business a disservice With the amount of mobile traffic now, it’s imperative all pages on your site, especially landing pages are responsive
  13. 13. Responsive Pages (Continued) WWW.MAGICLOGIX.COM Responsive Landing Page Benefits Higher CTR Better engagement Content displayed effortless across all platforms User friendly Search engines index responsive design high Less work for you and your development team Better for social engagement
  14. 14. FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES ADDITIONAL MARKETO LANDING PAGE RESOURCES: templates.marketo.com/category/landing-page www.marketo.com/cheat-sheets/landing-page-optimization
  15. 15. FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES ANY QUESTIONS?
  16. 16. FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES

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