Marketo Froms 2.0 latest release and responding landing page templates. Hassan Bawab explains the newest features of Marketo Forms 2.0 and the greatest news for marketers. http://www.magiclogix.com/services/digital-marketing/marketing-automation/

1. FORMS 2.0 AND RESPONSIVE LANDING PAGE TEMPLATES
PRESENTED BY HASSAN BAWAB, CEO OF MAGIC LOGIX WWW.MAGICLOGIX.COM

2. Introduction WWW.MAGICLOGIX.COM
About Magic Logix
Founded 2004
Integrated Marketing Agency
INC 500 List of America’s Fastest Growing Companies
Web Design/Development, Search, Social,
Marketing Automation, Ecommerce
Only agency in US partnered with Marketo,
Drupal and Magento
ML Seal of Quality

3. The Latest & Greatest WWW.MAGICLOGIX.COM
What’s New in the World of Marketo?
There’s plenty to celebrate!
 Forms 2.0
 Responsive Landing
Page Templates

4. Marketo Forms 2.0 WWW.MAGICLOGIX.COM
An Overview
The Forms 2.0 creator was released on January 24, 2015
Great news for Marketers
 Forms now twice as effective as previous version
 Easier to use – does not require programmer
- Previous versions required JavaScript
and HTML coding to make aesthetic or
functional adjustments
- For those of us who are not code
monkeys, this was always a huge
pain in the a$#. Not anymore!

5. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Adding Building Blocks for Advanced Use
Conditional field display
 Display what shows up on a form based on previous answers
 Hide unnecessary fields on a page
- This can help with conversion rate
Multiple style themes
Embed Forms on websites
Set locales
 Ie., MM/DD/YYYYY -> YYYY/MM/DD
Font selection on forms

6. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Ability to apply custom CSS
Double column form creation in the editor
Add rich text fields to forms
Include Images
Placeholder text
Light boxes
Default follow up pages
Set error languages
Field sets (grouping fields into their own box)
Progressive forms
- Process is simplified
in Forms 2.0
- Add desired fields,
which in turn are
progressively
displayed upon form
completion

7. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Delivering on Localization
Conditional field visibility
 If country is “USA,” show “state” picklist
 If country is “Mexico” show “Mexican States” picklist
 If state is “Texas,” show “cities” picklist
 To add fields, use advanced option to copy/paste values
Fieldsets with conditional visibility
 Way less tedious of a task
 Fields shown relevant to user based on known info

8. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Additional Features
Customizable forms to help increase rate of response
 Create multiple columns, add copy and images
Customizable follow up pages
 Allows for targeted content (external URL or landing page)
 Send visitor to thank you page based on their location
Error messages specific to country
 Once again: localization is key with Forms 2.0
 You can also choose language and date fields to match region

9. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Social Form FIll
Depending on the network's and user's privacy settings, one or more of these
fields are retrieved:
From Linked In
- First Name
- Last Name
- Title
- Company
From Twitter
- First Name (parsed
from Display Name)
- Last Name (parsed
From Display Name)
- Email
From Facebook
- First Name
- Last Name
- Email
- Date of Birth
- Job Title
- Company

10. Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM
Forms 2.0: Even More Additional Features
Eliminate known users seeing the same content
 Choose forms to bypass
 Choose between new and existing visitors to your site
Forms 2.0 and Today’s Marketer
Your life just got easier!
Increase in conversions!
More downloads!
Localized content!
Less Coding!

11. FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES
ADDITIONAL MARKETO FORM2 2.0 RESOURCE:
http://developers.marketo.com/documentation/websites/forms-2-0
https://community.marketo.com/MarketoArticle?id=kA050000000L7y0CAC

12. Responsive Landing Pages WWW.MAGICLOGIX.COM
The Old Landing Pages Worked Okay. But…
Previously, landing pages were not responsive
This is a huge inconvenience for your
customer
 You’re also doing your business a
disservice
With the amount of mobile traffic
now, it’s imperative all pages on your
site, especially landing pages are
responsive

13. Responsive Pages (Continued) WWW.MAGICLOGIX.COM
Responsive Landing Page Benefits
Higher CTR
Better engagement
Content displayed effortless across all platforms
User friendly
Search engines index responsive design high
Less work for you and your development team
Better for social engagement

14. FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES
ADDITIONAL MARKETO LANDING PAGE RESOURCES:
templates.marketo.com/category/landing-page
www.marketo.com/cheat-sheets/landing-page-optimization

15. FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES
ANY QUESTIONS?

16. FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES