Magic Pencil

1007, Lausanne Switzerland

Design

Born in Sweden with parents as diplomats (Italian mother and Swedish father), Fredo embodies multi-culturalism. He was raised on the move between Stockholm, Washington, Paris, Geneva, Buenos Aires (French Baccalauréat), Rome, Stockholm (Military service) and Lausanne where he graduated in Business Management and Marketing at HEC in 1989. Fredo has practiced international marketing and communications with FMCG in France based in Lyon and Paris as well as Germany based in Hamburg, prior to joining The Magic Pencil in 1997. Reflecting his international heritage, Fredo’s credo is cross-fertilization, the concept of bringing different cultures together to create unique and powerful ide...