Clearing up a bit of the confusion around the term.

1. MVP
MinimumViable Product
Magne Gåsland
Entrepreneur & co-founder of Startupsummer
Tuesday, June 25, 2013

2. What is the MVP?
"The Minimum Viable Product is that version of a new
product which allows a team to collect the maximum
amount of validated learning about customers with
the least effort."
- Eric Ries
Tuesday, June 25, 2013

3. The end
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5. Just kidding :)
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6. MinimumViable
Product
“Entrepreneurship in a lean startup
is really a series of MVP’s”
– Eric Ries
Think of the MVP not as a single thing, but
as a strategy to test the core assumptions
of a product, in the least expensive manner
Tuesday, June 25, 2013

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8. Why bother making an MVP?
"Before I invest tons of money in developing this product, how
can I test if there is enough demand to make the investment
worthwhile?"
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9. “Minimum” is about a
small SCOPE
“If Apple can launch a smartphone
without Find or Cut-and-Paste, what can
you cut out of your product
requirements?”
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10. But it’s not necessarily
small
“More than just starting small, with a
small scope. It's a structured process
aimed to maximize learning.”
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11. An MVP is not
necessarily crappy
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12. But dare to be crappy,
if necessary
“If you are not embarrassed by the first
version of your product, you’ve launched
too late.”
- Reid Hoffman
Tuesday, June 25, 2013

13. An MVP is not
necessarily fast to build
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14. But don’t waste time,
without checking that
you’re right
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15. Viable
• Has the possibility to invalidate your
hypothesis; to prove you wrong!
• People will give you something of value in
return for it: money, time, email address,
etc.
• Targeted at early adopters
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16. Product?
“Product” is a misnomer that often cause a
lot of confusion.
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17. Product?
It’s not really “A product”, but an experiment.
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18. Product?
An experiment that drives your development
efforts forward, giving you something that you
can build on!
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19. Examples!
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27. Just google:“dropbox original screencast”
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28. Utfylt MVP
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29. Utfylt MVP like it
should have been
• A simple tax form which described each
tax account, and would let the user input
his totals
• Copy-paste into Altinn
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30. Smoke-tests
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31. Concierge-MVP
• Do it completely manually
• “Wizard-of-Oz-testing”
• Avoid premature and unnecessary tech.
dev.
• Food on the Table vs.WebVan
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35. Groupon
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37. What does it mean, if no one clicks?
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38. No silver bullet!
“It requires judgment to figure out, for
any given context, what MVP makes
sense.”
- Eric Ries
Tuesday, June 25, 2013

39. Techniques
• Adwords
• Facebook-page MVP
• “Launching soon” landing page
• Smoke-test landing page
• Fake screenshots
• Fake checkout
• Concierge-MVP
• Clickable demos or paper
prototypes (Photoshop,
POP, or HTML)
• Kickstarter video
• AB-testing (in the app)
Tuesday, June 25, 2013

40. MVP summary
• MVP is a strategy, really
• It’s about experimentation though building
• There are a range of techniques and tools
• Use your best judgement
Tuesday, June 25, 2013