3. New IT Agenda
Provide Access To
All Applications & Data Through
Mobile Devices.
Use Adaptive, Data-Driven
Security To Rapidly Respond To
Emerging Threats.
Build A Data Lake To Deliver
Insights And Applications On
All Data.
Move To A Software-Defined
Data Center Infrastructure And
Expand It To A Hybrid Cloud.
2
Use Agile Development To
Build New Customer-Centric
Applications.
Balance Risk
Cut Operational Costs &
Legacy More Than Ever
React Faster To
Find New Growth
Today’s Business
Challenges
4. Best Of Breed. Architected Horizontally, Not Vertically. Choice.
Our Strategy: Build A Differentiated Stack
BIG DATA SOLUTIONS
PLATFORM AS A SERVICE
AGILE APPLICATION DEVELOPMENT
INFORMATION INFRASTRUCTURE
CONVERGED INFRASTRUCTURE
SOFTWARE-DEFINED DATA CENTER
HYBRID-CLOUD, MOBILITY
ADVANCEDSECURITY
9. 20,772 HARD DRIVES
300 PALLETS
8 TRUCKS
85 PETABYTESSOLD INTO ONE WEB-SCALE PROVIDER IN ONE ORDER
10. Capacity
Performance
Low Service
Level
High Service
Level
Performance “Good Enough”
Capacity Optimized ($/GB)
Data Loss Not A Disaster
Consistently Good Performance
Eventual Consistency Of Data
Data Loss Not A Disaster
Performance “Good Enough”
Capacity Optimized ($/GB)
Data Loss A Disaster
Consistently Good Performance
Consistent Data
Data Loss A Disaster
Great Performance
Consistent Data
Data Loss A Disaster
17. TODAY’S DATA CENTER SOFTWARE-DEFINED DATA CENTER
TRADITIONAL APPLICATIONS NEXT GEN CLOUD APPLICATIONS
120M
-2016-
91M
-2013-
34M
-2016-
11M
-2013-
TRADITIONAL APPLICATION GROWTH NEXT GEN CLOUD APPLICATION GROWTH
22. 22Pivotal Confidential–Internal Use Only
Pivotal
At-a-Glance
Ÿ New Independent Venture: Spun out &
jointly owned by EMC & VMware
Ÿ Deep Execution Talent: 1700 employees
Ÿ Proven Leadership: Paul Maritz, CEO
Ÿ Global Customer Validation:
+1000 Tier-1 Enterprise Customers
Ÿ Strategic Backing: $100M investment by GE
Ÿ Bold Vision: New platform for a new era,
focused on the intersection of apps, big data
and analytics
23. 23Pivotal Confidential–Internal Use Only
Need for Speed
Ÿ Enterprises are being driven to compete, innovate & execute
faster than ever before:
– Global reach and emerging markets
– Ever-increasing customer expectations
– Legacy environment & cost pressures
Ÿ At a time when we’re witnessing the most disruptive platform
shifts and advances in technology in over 30 years
Ÿ Every business is quickly becoming a software business
Ÿ Software is how companies engage with customers, powered
by new data insights and new
Social
Cloud
Big
Data
Mobile
24. 24Pivotal Confidential–Internal Use Only
What Matters: Apps. Data. Analytics.
Apps power businesses, and
those apps generate data
Analytic insights from that data
drive new app functionality,
which in-turn drives new data
The faster you can move
around that cycle, the faster
you learn, innovate & pull
away from the competition
26. 26Pivotal Confidential–Internal Use Only
Software is Changing Industries
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$3.5B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$1.1B acquisition
Monsanto--Agriculture
27. 27Pivotal Confidential–Internal Use Only
We need to innovate or we die. Pivotal and Cloud Foundry is
our big bet to leapfrog the competition
With Cloud Foundry, we built what looks like a software
company… Moving from silos to a single platform.
Cloud Foundry's potential to transform business is vast…
companies leveraging software will outperform their peers
Enterprises Must Become Great at Software
28. 28Pivotal Confidential–Internal Use Only
Francisco Gonzalez
CEO at BBVA
“Banks need to take on Amazon and
Google or die. The shift to digital
requires a complete overhaul of
banks technology…it is a matter of
survival.”
29. 29Pivotal Confidential–Internal Use Only
Rapid Execution Requires a New Approach
• Agile teams and rapid iteration
• Continuous delivery without downtime
• Horizontally scalability (data and app)
• Standardized service binding and
discovery
• First class Mobile support
• Deep user analytics
Development
Delivery
Operation
Iteration
30. 30Pivotal Confidential–Internal Use Only
Jonathan Rosenberg
CTO & VP, Collaboration
“PaaS is the operating system for
the cloud. As the set of APIs and
services for PaaS's grow, the choice
of PaaS becomes more crucial as the
costs of porting go up. This is one of
the benefits of open source PaaS
offerings like Cloud Foundry.”
34. 34Pivotal Confidential–Internal Use Only
The Cloud Foundry Foundation
more to come…
“This is a significant announcement for PaaS in general and for
Cloud Foundry in particular. It potentially signals a
consolidation that is going to become apparent…predicts that
Red Hat will shutter OpenShift and throw its hat in with Cloud
Foundry within the year.” - Forbes, Ben Kepes, 2/24/14
35. 35Pivotal Confidential–Internal Use Only
Elastic Runtime
Java, Spring, Ruby, Node.JS
Built-in “Middleware” Services
Operation Manager
Installation, Management,
Monitoring, Upgrades/Updates
...ETC
Pivotal Approach: Your Platform for Building Great
Software
PivotalOne
Pivotal One
CO-INNOVATION
Agile Software Development
Data Lake Solutions
PIVOTAL
MySQL
Pivotal One
SERVICES
36. 36Pivotal Confidential–Internal Use Only
Pivotal Approach: An Application Centric World
Infrastructure Specific
JVM
VM
Pre-Provisioned Pool of VMs
Container 1
App Server
JVM, etc..
Container 2
App Server
JVM, etc..
App1 Common Access Tier (App1, App2)
App Server
Configurations Built-in Middleware Services
JVM
VM
App2
App Server
Configurations
IaaS Agnostic
37. 37Pivotal Confidential–Internal Use Only
GE Capital Builds Foundation For Value Add Insights
“ Critical Insights and data is deleted
because it’s too expensive to store.”
“We need the ability to blend data
fabric, build analytics, and create
applications on top of this.”
“Access any internal or external
data of interest through a familiar
interface.”
“Now we analyze Social Media to
predict trends, and help dealers
make decisions.”
38. 38Pivotal Confidential–Internal Use Only
Use-Case: Data and PaaS Drives Business Agility
Pivotal CF Operation Manager
Any Infrastructure
Big/Fast Data
Real-time change to customer-facing
application based on data analysis
Deploy/Update
(Private/Public)
39. 39Pivotal Confidential–Internal Use Only
Spring becomes the enabler
Deploy to
Cloud or on
premise
Big,
Fast,
Flexible
Data Data
Processing,
Integration
Spring Data
• JPA/JDBC
• MongoDB
• Redis
• Neo4j
• GemFire
• Data REST
• Spring
Hadoop
• Spring
Integration
• Spring
Batch
• CloudFoundry
• vCloud Suite
• Google App
Engine
• Amazon Elastic
Beanstalk
• CloudBees
40. 40Pivotal Confidential–Internal Use Only
Data Driven: Harder Than it Sounds
Operationalize
Ingest
Distill
Interface
Process
Analytical Transactional
Operationalize
Ingest
Distill
Interface
Process
Analytical Transactional
Operationalize
Ingest
Distill
Interface
Process
Analytical Transactional
Real Time Near Real Time Batch
Predictive call routing, fraud
prediction, dynamic pricing,
re-marketing, stream analytics
Analytic model designs, transaction
analysis, trend analysis
ETL, archive, trending, monthly and
weekly jobs
41. 41Pivotal Confidential–Internal Use Only
Data Driven: Impossible in Silos
Finance Manufacturing Marketing IT
Data Growth Over 60%
Floods These Silos
42. 42Pivotal Confidential–Internal Use Only
One Platform, Multiple Use Cases
Flexibility to expand the
ingestion of network data as
the underlying infrastructure
changes – easy expansion into
4G LTE.
External
data sources
• Linked-in
• Twitter
• Facebook
• Weather
• …
Internal
data sources
• CRM
• EDW
• Customer Portals
• …
Mobile Network Infrastructure
Intelligently set triggers at the
edge of the network that looks
for 'interesting' events that
require instant action
Build
New Apps
Integrate
Existing Apps
Agile approach to enable apps to access in real-time
All
History
Current
Status
Predicted
Intelligence
Single Unified Platform
• Capture everything
• Real-time data processing
• Single version of the truth
• End-to-end visibility across
different data sources
• Scalable and cost effective
43. 43Pivotal Confidential–Internal Use Only
RTI In Telco Ecosystem
RTI-T
Integration
Sanity Check
Filter
Enrich
Transform
Apply Logic
OSS
BSS
Network
Elements
Application
Hosting
Environment
for Real-time
Use-case
Realization
Network
Optimization
Customer
Experience
Management
....
Ingest DistributeProcess
Route
Persist
Long Term Storage
Operational
Datastore
Analytics
44. 44Pivotal Confidential–Internal Use Only
Solution Architecture
RTI-T
Integration
Sanity Check
Filter
Enrich
Transform
Apply Logic
OSS
BSS
Network
Elements
Cloud
Foundry
Network
Optimization
Customer
Experience
Management
....
Ingest DistributeProcess
Route
Persist
Pivotal Data Lake
GemFire XDADS/HAWQ
45. 45Pivotal Confidential–Internal Use Only
World’s Leading Experts
Pivotal Labs – Pivotal Data Labs
Pivotal One
Pivotal Application Suite
BATCH BATCH
NEAR TIME NEAR TIMEHAWQGreenplum DB
Pivotal HD
REAL TIME REAL TIMEGemFire XDGemFire
46. 46Pivotal Confidential–Internal Use Only
Pivotal’s Opportunity
Uniquely positioned to help
enterprises modernize each
facet of this cycle today
Comprehensive portfolio of
products spanning Apps, Data
& Analytics
Converging these technologies
into a coherent, next-gen
Enterprise PaaS platform