This document discusses the scope of mobile payments in 2017. It notes that mobile payment innovations began in the Philippines and have since spread globally to both emerging and developed markets. The scope of mobile payments is widening and supporting various technologies. Factors that will affect the success of mobile payment operators include engaging customers, aligning competencies, and making strategic investments. Looking ahead to 2017, mobile wallets are expected to grow in popularity, the on-demand economy will rise in importance, and Bluetooth technology will play a larger role in mobile payments.

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Scope of Mobile Payment in 2017

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Global landscape
 Innovations have taken place in various ways, mostly to meet local needs.
 It began in the Philippines with the introduction of Smart Money, the first electronic cash card which was linked to a mobile
phone.
 Soon, spread into other emerging markets such as Kenya and Pakistan.
 Innovations in the developed market are now gaining pace with the availability of NFC enabled handsets, use of mobile
wallets, app based innovations, etc.
 With every passing day, share of non-banks are going to increase along with rising usage of mobile wallets.
 The scope of mobile payments is widening and is now supporting all types of technologies.
 Older messaging technologies like SMS and USSD are now used to support remittances – both domestic and international,
salary and loan disbursement.

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Global landscape
 In the emerging markets, mobile payment is being widely used for including unbanked mobile subscribers in the financial
world.
 Use of various technologies like QR codes, NFC, Bluetooth low energy on being used for various POS and mobile wallet
transactions.
 Mobile payment service providers are coming up with different schemes - transit payments, loyalty schemes, and many
more.
 All these are supported by Hosted Cloud Emulation (HCE) for driving the influx of customers.

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Situation in various geographies and countries
• Situation varies from country to country.
• Technologies and services vary sharply between developed and emerging markets.
• It is largely driven by demand and the infrastructure for providing such services to the customers.
• Access to financial institutions vary between geographies.
• The population of Africa, Asia and Latin America still lack access to financial institutions and this is where mobile
money plays a pivotal role.
• This is the reason why mobile money penetration has exceeded banking penetration to a large extent in various
developing countries, especially Africa.
• Geographically, the growth of mobile payments is still at a nascent stage in developed markets but opportunities are
great.
• As per a survey conducted by Ernst and Young covering 6000 consumers in 12 countries, although the future looks
bright, yet consumers still have significant reservations over adoption.

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Situation in various geographies and countries
• In the survey, one in every five consumers responded that they use mobile money and one in every four said that they
are not interested to use mobile money and they are not interested to use in the future as well.
• Demographically, young users aged between 25-30 years or more, are more interested to use mobile money.
• In the same survey, it has been revealed that country-wise, the usage pattern varies to a vast extent. India, Russia and
China are the three countries which has registered the maximum adoption of mobile payment.
• The lowest usage has been registered in Switzerland.

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Factors affecting success of mobile payment operators
 Engaging with customers, suppliers and stakeholders
Continuous engagement with customers, suppliers and stakeholders through innovative routes not only helps gain
new customers, but also reward the value chain for their effective collaboration.
 Aligning payment competencies with the organization
To attain the right kind of balance, service providers align their core competencies with business units and liaise with
the right kind of partner with experience in the field to leverage the best opportunities. These partnerships are then
coupled with cloud, big data and analytics to sustain the long-term business objectives of the organization.
 Make investment to make the best use of the market
Making the right kind of investment for leverage market opportunities is crucial, especially with regards to technology.
This will help operators to capture a market quickly, especially the latent opportunity in high potential areas like
insurance, banking, etc.

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What to look forward to in 2017?
Mobile Payment will be at the forefront
 Millennial are going to move from using credit and debit cards for the convenience of mobile wallets.
 With the use of NFC technology, mobile wallets are going to lead to customer delight in 2017.
 All the major players in the mobile industry now have their own version of mobile wallet, and they will keep on registering
an increased number of new users every week.
The on-demand economy
 The on-demand economy will take the centre stage in 2017.
 Customers will want more in 2017.
 Consumers will demand that their purchases are delivered within a couple of days and this expectation is going to
increase in the coming years.
 They will not only want immediate delivery, they would want to know the status of their shipment, receive updates, etc. on
a real time basis.

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What to look forward to in 2017?
Bluetooth will gain importance
 Bluetooth will become more important than one can imagine in 2017.
 People will move on to wireless communication and mobile payments which utilize Bluetooth will gain in the long run.
 Although Bluetooth has gone through years of hurdles, but Bluetooth will definitely be an important influencer in 2017.

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