4. Elements of a SWOT analysis
As its name states, a SWOT analysis examines four
elements:
•Strengths: Internal attributes and resources that support
a successful outcome.
•Weaknesses: Internal attributes and resources that
work against a successful outcome.
•Opportunities: External factors that the entity can
capitalize on or use to its advantage.
•Threats: External factors that could jeopardize the
entity's success.
5. What is SWOT ?
SWOT analysis (strengths,
weaknesses, opportunities and threats
analysis) is a framework for identifying
and analyzing the internal and external
factors that can have an impact on the
viability of a project, product, place or
person.
8. Opportunities:
. Decide in an idea I am
. Happy to work with
. Plan ahead
. Create exciting concepts for
final
. Show off the skills I have
learned through out the course
9. Threats:
. Lose enthusiasm in project
. Take too long to make a
start on the project
. Rush and put time over
quality
. Not complete be end line
. Fail cores
10.
11. When and why you should do a SWOT
analysis:
A SWOT analysis is often used at the
start of or as part of a strategic planning
exercise. The framework is considered a
powerful support for decision-making….
12. How to do a SWOT analysis:
1. Determine the objective
2. Create a grid
3. Label each box
4. Add strengths and weaknesses
5. Draw conclusions
13. Using a SWOT analysis:
SWOT analysis should be used to help an
entity, whether it is an organization or an
individual to gain insight into its current and
future position in the market place or
against a stated goal.
14. Effective SWOT Analysis:
Here are our tips for a perfect SWOT analysis:
• Use a SWOT analysis to distinguish between where you are now and
where you wish to be,
• Be realistic about your strengths and weaknesses,
• Be specific ― only include key points and issues,
• Relate strengths and weaknesses to critical success factors,
• Always aim to state strengths and weaknesses in competitive
terms,
• Rank points in order of importance, and
• Finally, keep it brief ― never more than a page
15. SWOT analysis pros and cons:
SWOT analysis can help the decision-making
process by creating a visual representation
of the various factors that are most likely to
impact whether the business, project,
initiative or individual can successfully
achieve an objective.
16. All things considered:
The SWOT analysis has Beneficial and practical
application. It can :
. Help origination decide whether or not an objective is
reachable take to implement changes to the business.
. Identify gaps in the market and either take advantages of
them or re-evaluate the company’s positions based on
identified or emerging trends .
. It enables business owners/entrepreneurs an overview of
what is working well for their competitors or what can be
done better than the competition.
. Offers a map of the company’s position in the market
place (locally, regionally, globally), industry etc.