Coca-cola Campaign

1. Taste the Feeling - Coca Cola Marketing
Campaign
Produced by: Mahrokh Pakizehdel

3. Background Information
• Launched in 2016 by Coca Cola
• Aimed to evoke emotions and connect with consumers through
taste
• Featured a global ad campaign with various versions for different
regions

4. The Concept
• Focus on the sensory experience of drinking Coca Cola
• Associating emotions and feelings with specific tastes
• Highlighting how Coca Cola can enhance any moment or occasion

5. The Visuals
• Bright, vibrant colors to represent different flavors and moods
• Use of music and sound effects to further emphasize emotions
• Incorporation of real-life situations to show relatability

6. The Strategy
• Uses music and imagery to convey emotions and feelings
• Celebrates diversity and inclusivity
• Focuses on the sensory experience of drinking Coca Cola

7. The Execution
• Features a range of advertisements, including TV spots, billboards,
and digital media
• Utilizes social media platforms such as Instagram and YouTube
• Incorporates user-generated content through hashtag campaigns

8. The Impact
• Increased brand awareness and engagement among consumers
• Successful integration across various media platforms (TV, social
media, etc.)
• Received praise from advertising industry for its effectiveness

9. Famous Collaborations
• Collaborated with Conrad Sewell for the song 'Taste the Feeling'
• Partnered with Avicii for the remix version of 'Taste the Feeling'
• Worked with Tyler Oakley for a social media influencer campaign

10. Criticism and Controversy
• Critics argued it lacked substance beyond just promoting taste
• Some felt it relied too heavily on emotional manipulation rather
than factual information about product
• Controversies surrounding unhealthy ingredients in soda raised
questions about ethical marketing practices

11. The Results
• Increased brand awareness and improved perception among
consumers
• Successful engagement on social media platforms with millions of
views, likes, shares and comments on various posts.
• Numerous awards received for creative execution.