Giới thiệu về PMAX

1. CREDENTIAL
TOTAL PERFORMANCE MARKETING

2. AGENDA
INTRODUCTION
SOLUTION
CASE STUDY
APPENDIX
2
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3. 3
INTRODUCTION

4. BRAND ESSENCE: GROW EFFECTIVELY
4
Total Marketing Solution
to drive business
performance for clients.

5. We empower businesses to
maximize their business result by
optimizing their marketing
performance.
The leading total performance
marketing company in Asia to drive
businesses growth effectively.
Our Mission Our Vision
Our Values
Teamwork & Fun
Client First Integrity Innovation
People
development
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6. MEET OUR TEAM
LONG LE
Chief Executive Officer
- Ex-CMO, Lazada VN
- Ex- McKinsey Consultant
- 8 Years of experience in performance marketing
HANH LE
Chief Operating Officer
- Ex-Head of Mobile & Campaign, Lazada VN
- 10 Years of experience in performance marketing
TRUNG TRAN
Account & Strategy Director
- Ex-Display Marketing Manager, Lazada VN
- 9 Years of experience in performance marketing
20+ EXPERTS
100+ EMPLOYEES
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7. 1 4
2 3
TRUSTED PERFORMANCE
MARKETING COMPANY
● Leading performance
marketing agency in Vietnam
● 5+ years in performance
marketing
● Premium partner of Facebook,
Google, Appsflyer, and Zalo
TECH AND
DATA-DRIVEN
IN-DEPTH MARKETING &
ECOMMERCE EXPERTISE
TOTAL MARKETING
SOLUTION
● Core team hailing from
Lazada, McKinsey
● Successfully worked with 200+
clients for 400+ projects
● 4 main solution packages to
address various business needs
● 10+ services with proven
framework and track records
OUR USP
● PAXY: Advanced media
system to support planning,
setup, optimizing, and
reporting
● Continuously upgraded
optimization models &
algorithms to maximize
performance
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8. OUR ACHIEVEMENTS
24B+
Impressions
800M+
Video-Views
5M+
App-installs
1.4M+
Transactions
600M+
Engagements
180M+
Link-clicks
800B+
Revenue (VND)
280K+
Leads
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9. OUR CLIENTS
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Ecommerce Health - Beauty -
Fashion
Electronic Finance Others

10. OUR PARTNERS
MARTECH
PARTNER
BADGE
AD
PLATFORM
AD
NETWORK &
PUBLISHER
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11. SOLUTION
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12. OUR SERVICES
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PLATFORM
Design /Optimize operation of
landing page, website and
mobile application
STRATEGY
Build strategy based on 7Ps
marketing model to achieve
business objective
RESEARCH
Research data and analysis about
market, customer, and competitor to
support strategy development
CAMPAIGN MANAGEMENT
Plan & manage sales campaigns to
achieve a breakthrough growth
MERCHANDISING
Optimize user experience on landing
page through merchandising and
engagement activities
COMMERCIAL
Develop strategy and manage
commercial activities (e.g.
product, price, promotion)
CREATIVE
Develop the idea/concept, create
banners, videos & contents optimized for
different marketing objectives
MEDIA
Plan & optimize multi media
channels (Paid - Own - Earn)
OUR
SERVICES
TECH & DATA
Build tracking link and performance
measurement system
Build a data system to analyse data
and report performance effectively
Core competencies

13. OUR SERVICES DETAILS
Research
Market research
Customer research
Competitor research
Platform
Web/App consulting
Web/App production
Web/App optimization
Creative
Campaign communication
strategy
Content strategy
Content production
Creative for performance
Media
Paid media optimization
Paid media booking
SEO optimization
PR/KOL campaign
Social management
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Strategy
Business strategy
Marketing strategy
Brand strategy
Digital strategy
Ecommerce Strategy
Product/Price/Promotion/
Place strategy
Conversion strategy
Branding strategy
PR/KOL strategy
SEO strategy

14. OUR SERVICES DETAILS (CONT.)
Tech & Data
Tracking & Analysis set-up
Media management system
Data management strategy
CRM strategy
CRM implementation
Commercial
Sale campaign planning
Sale campaign execution
Reporting
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Merchandising
Merchandising strategy
Visibility optimization
Content enhancement
Shopper engagement
Campaign Management
Sale campaign planning
Sale campaign execution

15. OUR SOLUTIONS
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Aiming at delivering the best values to our clients from various categories, we have been
continuously developing and upgrading 4 comprehensive E2E marketing solutions.
Branding
E-commerce
Lead Generation
App

16. SOLUTION PACKAGES I BRANDING
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Enhance brand awareness,
love and trust
Build awareness and trigger
motivations to buy for new products or
campaigns launch
SERVICES INCLUDED
Research
BRANDING SOLUTION NEEDS
Strategy Media Creative Tech & Data Platform
Expand audience pool with
consideration for conversions

17. SOLUTION PACKAGES I E-COMMERCE
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Establish e-commerce
presence
Acquire qualified visitors
and new customers at
good CAC
SERVICES INCLUDED
Research
E-COMMERCE SOLUTION NEEDS
Strategy Media Creative Tech & Data Platform
Scale up orders or
revenue at good ROI or
ROAS
Improve retention rate
and customer lifetime
value
Commercial Campaign
Management
Merchandising

18. SOLUTION PACKAGES I LEAD GENERATION
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Acquire customer leads
(information) for sales conversions
Maximize sales conversions by lead
acquisition and process optimization
SERVICES INCLUDED
Research
LEAD GENERATION SOLUTION NEEDS
Strategy Media Creative Tech & Data Platform

19. SOLUTION PACKAGES I APP
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Acquire high quality installed
users
Maximize user lifetime value by
in-app events optimization
SERVICES INCLUDED
Research Strategy Media Creative Tech & Data Platform
APP SOLUTION NEEDS

20. CASE STUDY
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21. WATSONS - SUCCESS STORY
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THE GOAL
INCREASE REVENUE AND ROAS
THE STORY
Watsons is one of the leading retailers of
cosmetics and healthcare products, belonging
to Watsons AS Group.
With their vision to become Top 1 retailer in
Asia, Watson has been cooperating with PMax
since their first launch in Vietnam in 2019.
x6
REVENUE INCREASED
COMPARED TO STARTING POINT
x3
ROAS INCREASED
COMPARED TO STARTING POINT
21

22. - Build A/B testing roadmap for product, audience, bidding and
creative (ad format, content, banner) to find the best practices to
apply for both website and App.
- Prioritize the most potential audiences (Website visitors &
Fanpage engagements) on channels with high ROAS
- Real time dashboard to analyse data and take action.
Strategy & Media
- Propose product strategy & promotion schemes.
- Monitor and optimize performance on the hourly basis
throughout campaign period.
Merchandising
- Qualitative & quantitative research to understand customer behavior
and market demands.
Research
- Deep dive into customer insight and propose new approach in
terms of content for both onsite (website) and offside (ads)
materials.
Creative
SOLUTION
PRODUCT
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WATSONS - SUCCESS STORY

23. VSTYLE - SUCCESS STORY
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THE GOAL
INCREASE ONLINE SALE MoM WITH OPTIMIZED CiR
THE STORY
Vstyle has been famous as an offline private sale for
luxury goods with affordable price among Vietnamese
people for years, Catching up the E-commerce trend,
website Vstyle.vn was established in 2017 with the mission
to offer authentic products to more Vietnamese people in a
more convenient way.
53%
CIR DECREASED
COMPARED TO STARTING POINT
x9
REVENUE INCREASED
COMPARED TO STARTING POINT
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x3
REVENUE UPLIFTED
ON COMPAIGN DAY

24. - Develop yearly plan and adjust on the monthly basis based on
actual performance and insights.
- Build A/B testing roadmap in terms of campaign set-up and
optimization
- Cross channel performance management.
- Real time dashboard to analyse data and take action.
Strategy & Media
- Build Deal Classification Guideline and Deal Tracker Template with
algorithms to pick deals and estimate revenue.
- Propose promotion schemes.
- Propose content and visibility plan for the campaign.
- Monitor and optimize performance on the hourly basis
throughout campaign period.
Campaign Management & Merchandising
- Idea & Concept for the sales campaign (tagline, KV).
- Onsite & Offsite content production (banners, texts).
Creative
SOLUTION PRODUCT
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VSTYLE - SUCCESS STORY

25. ESTEE LAUDER COMPANIES - SUCCESS STORY
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THE GOAL
TOP 1 OR 2 COSMETIC BRAND ON LAZADA
MoM REVENUE INCREASE WITH IMPROVED ROAS
THE STORY
With the strategic direction of growing e-commerce sale
channel, Estee Lauder has had their first official store on
Lazada since April 2019. Starting from Q4 2020, they
selected PMax as the marketing partner to consult and
execute performance marketing activities that help to
achieve their ambitious sales target.
X4
REVENUE UPLIFTED
IN ONLINE REVOLUTION 2020
40%
ROAS INCREASED
WITHIN 3 MONTHS
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TOP 1
COSMETIC BRAND
ON LAZADA FOR 3 MONTHS

26. -Develop strategic approach not only on offsite (Facebook,
Google, Ad network..) but also onsite search strategy (Lazada
search)
-Implement and optimize effectively and continuously before,
during, and after the campaign.
-Build a model that predicts real-time performance, which
helps to give directions for daily budget allocation.
-Build and continually upgrade the optimization model,
including KPI system, bidding algorithms, and corresponding
action suggestions.
-Implement best practice of content for performance to drive
extra impact.
-Real time dashboard
Strategy & Media
SOLUTION PRODUCT
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ESTEE LAUDER COMPANIES - SUCCESS STORY

27. FE CREDIT - SUCCESS STORY
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THE GOAL
INCREASE PENETRATION AND CUSTOMER LIFETIME
VALUE ACCELERATING IN-APP EVENT RATE
THE STORY
FE CREDIT is the market leader in consumer finance
industry in Vietnam, delivering a range of multi-accessible,
flexible and effective financial solutions to nearly 10
million of Vietnamese through consumer lending
products and services. To maintain their leading position,
FE CREDIT selected PMax as their strategic marketing
partner, driving effective growth together.
x2.27
INCREASE
IN-APP EVENTS RATE
75%
REACH
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28. -Segment customers into different groups for better
understanding and provide specific approach for
each groups
-Optimize performance at each funnel of user
journey.
-Funnelize contents to tap into users’ moments,
using attractive promotions or last call contents to
trigger users for further actions.
-Real time dashboard to analyse data and take
actions.
Strategy & Media
-Build a successful content for performance
framework based on data analysis and apply it to
optimize marketing performance.
Creative SOLUTION PRODUCT
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FE CREDIT - SUCCESS STORY

29. STANDARD CHARTERED - SUCCESS STORY
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THE GOAL
INCREASE THE NUMBER OF ACTIVE ACCOUNT WITH A
CONTROLLED COST PER CARD.
THE STORY
Standard Chartered is a multinational bank with more
than 50 years of operations. Struggling in maintaining a
stable monthly leads and controlling the quality of leads for
better sales conversion, Standard Chartered selected PMAX
as the performance marketing partner.
x2
NUMBER OF LEADs
COMPARED WITH STARTING POINT
3500
LEADs/MONTH
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>50%
QUALIFIED LEAD RATE

30. -Develop customer acquisition strategies using
funnel approach with a combination of audience
targeting tactics.
-Consult the process for lead handling to maximize
the conversion rate.
-Build comprehensive data modelling and
optimization framework, using data of successful
card conversion from sales team to assess and filter
the sources of leads.
Strategy & Media
-Build cohort report to predict the number of cards
and optimize the process from leads to cards.
Tech & Data
SOLUTION
PRODUCT
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STANDARD CHARTERED - SUCCESS STORY

31. NGỌC DUNG - SUCCESS STORY
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THE GOAL
GROW SALES BY ACQUIRING HIGH NUMBER OF
QUALIFIED LEADS
THE STORY
Ngọc Dung is a well-known company for beauty
services with over 20 years of operations. Facing
the challenge of maintaining high number of
qualified leads to achieve sales target, they looked
for other innovative lead generation solutions and
PMAX was selected as a trusted solution provider.
2500
LEADs/MONTH
75%
QUALIFIED LEAD RATE
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32. -Develop a multi-channel media approach
(Facebook, Google) combining various campaign
types (lead form, conversion) to bring large number
of qualified leads.
-Design and continuously A/B test the targeting
tactics to approach the right audiences with the
matched needs.
-Leverage qualified lead data from Sales team to
optimize the traffic sources for better sales
conversion rates.
Strategy & Media
-Produce content based on customer insight and
continuously optimize content based on actual
performance to achieve good scale at efficient
CPL.
Creative
SOLUTION PRODUCT
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NGỌC DUNG - SUCCESS STORY

33. VINFAST - SUCCESS STORY
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THE GOAL
INCREASE BRAND AWARENESS AMONG POTENTIAL
AUDIENCES AND COLLECT LEADS FOR SALE
CONVERSION
THE STORY
Vinfast was founded in 2017 by Vingroup. Since 2019, the company
has been growing strongly with many new car models launched. To
successfully increase the brand awareness and generate qualified
leads for sales, they selected PMAX as a performance media
partner, being in charge of media planning and optimization for
their launching campaigns.
>120%
KPIS ACHIEVEMENT
IN TERMS OF AWARENESS & LEAD
TOP 5
BEST-SELLING CARS IN
2020
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20K
NUMBER OF CARS SOLD
IN 2020

34. -Develop digital marketing strategy to enhance
awareness for both Vinfast brand and the new
products launched.
-Apply branding to conversion approach to leverage
data of awareness campaigns for lead generation
campaigns and vice versa.
-Advise the effective lead handling process to
maximize conversion rate from lead to sale.
-Build full-funnel optimization model to evaluate the
quality of each campaign, ad set, and ad and make
investment decision promptly.
Strategy & Media
-Create effective banners and contents following
creative for performance framework to support
maximizing campaign performance.
Creative
SOLUTION
PRODUCT
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VINFAST - SUCCESS STORY

35. UNIQLO - SUCCESS STORY
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THE GOAL
BUILD BRAND AWARENESS & CONSIDERATION AND
ENHANCE BRAND LOVE AND LOYALTY
THE STORY
Uniqlo is the top fashion brand from Japan, having
joined in Vietnamese market since lately 2019.
Starting from Sep 2020, the marketing partnership
between Uniqlo and PMAX has been established with
the mission to deliver the Lifewear concept to
Vietnamese consumer, enhance brand awareness,
and increase sales revenue.
x2.6
FANPAGE USERS
COMPARED WITH STARTING POINT
TOP 2
BRAND SEARCHES
AMONG COMPETITORS
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36. -Develop O2O Media strategy combining digital and
traditional media channels to increase both brand
awareness in general and sales at offline stores.
-Conduct detailed segmentation and targeting for each
product line (e.g. Moms for Kids & Babies, the youth for UT)
and define ways to target each segment on digital channels
following customer portrait and media consumption
research.
-Optimize tightly during the campaign period to maximize
the KPIs achievement (e.g. reach, engagement, etc.)
Strategy & Media
-Customize messages and produce high quality contents for
each segment to bring the best outcomes.
Creative
SOLUTION
PRODUCT
36
UNIQLO - SUCCESS STORY

37. VSMART - SUCCESS STORY
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THE GOAL
INCREASE BRAND AWARENESS AND TRIGGER
CONSIDERATION FOR NEW PRODUCTS LAUNCHED.
THE STORY
VinSmart is a member of Vingroup Joint Stock Company.
With the mission to become a technology company in
global scale, Vinsmart has been continuously launching
many innovative products since 2019. PMAX was selected
as a trusted performance media partner to plan and
optimize digital branding campaigns for product
launching.
ABOVE AVERAGE
AD RECALL & BRAND LIFT
COMPARED WITH MARKET BENCHMARK
TOP 3
BY MARKET SHARE
37

38. -Develop total digital campaign plan for product
launching based on insights from consumer,
competitor, and market research; and Vinsmart’s
strategic direction for each product.
-Propose multi-channel media approach to
maximize brand and purchase-intent lift.
-Set up and optimize campaigns using channel’s best
practices and take action promptly to maximize
KPIs achievements (e.g. % reach, impression,
engagement, etc.)
Strategy & Media
-Produce content (videos, banners, and texts)
following insight at each touch point in customer
journey.
Creative
SOLUTION
PRODUCT
38
VSMART - SUCCESS STORY

39. APPENDIX
39

40. TESTIMONIALS
Ms. Nguyen Tran - Corp
Marketing Manager, ESTEE
LAUDER
“Performance oriented: They focus on doing what
really matters to our ecommerce performance.
PMAX’s team always shows a great empathy for the
client, understanding client’s needs and putting
client’s best interests first.”
“With Pmax, we create a comprehensive
marketing plan tailored to our unique audience,
need, and goals, instead of one-size-fits-all
solution with display ads, online PR, TV spots, and
print ads.”
Ms. Linh Nguyen - Unit
Head of Digital Marketing,
FE CREDIT “PMAX is one of the most dedicated & business-driven
media agency I have ever had pleasure to work with.
PMAX gathers young, dynamic, and enthusiastic
media specialists who are devoted, willing to listen,
and patient to understand client. Your hard working
and your effort is what UNIQLO, not only Marketing
but also Management team, appreciate much.”
Marketing Team, UNIQLO
“PMAX has a big strength about their knowledge and
experiences in performance marketing. During our
partnership for performance media strategy &
optimization, they are always willing to do extra
scopes by consulting us about how to improve our
campaign, merchandising, and tracking activities to
bring the best e-commerce results.”
Ms. Tam Ngo, Senior
Marketing Manager,
WATSONS
PMAX has a young dynamic team who work
professionally and enthusiastically. From our point
of view, they are a very trustworthy partner to
work with.”
Ms. Thu Nguyen -
E-commerce Account
Supervisor, LOCK&LOCK
“A young, dynamic, and professional team who
always put client's best interest first to come up
with the innovative solutions for effective
performance outcomes.”
Mr. Van Tuong -
Marketing Manager -
NGOC DUNG BEAUTY
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41. Email: support@pmax.com.vn
Hotline: (+84) 28 7300 1778
Website: www.pmax.com.vn
For more information:
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42. THANK
YOU
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