Mailigen has easy to manage survey management and reporting tools, including automated segmentation by survey response. With Mailigen online surveys you can create lasting relationships with your audience, deliver superior customer service and make better business decisions.

1. New Generation Of
Email Marketing
ONlINE SUrvEyS
CrEAtE SECUrE ONlINE SUrvEyS
wIth MAIlIGEN SUrvEy tOOlS
Mailigen offers easy to create and share surveys for improved custom-
er feedback processes and sophisticated survey reporting tools. Use
Mailigen survey tools to explore your subscriber interests and get the
business intelligence you need to offer the right products and services.
wIth MAIlIGEN ONlINE SUrvEyS yOU CAN
Create lasting relationships with your audience
Surveys let your customers know their opinion matters and
nurtures their interests in your company. Create a loyal following
with secure online surveys.
“
we included a Mailigen online survey in the
autoresponder we sent to our Internet tv us-
ers. two days after their free account expired,
Deliver superior customer service our potential clients received an invitation to
Facilitating surveys at regular intervals helps you visualize patterns fill in the survey regarding their itv service. we
in customer behaviors and preferences. Identifying trends
started our practice of sending online surveys
will help you solve customer issues faster and make product
recommendations to your subscribers. in May 2011 with Mailigen. Since then 26% of
those who opened the email have filled in the
Make better business decisions
survey. Our customer feedback helps us be
Analyze survey results to identify subscriber’s most important
more aware of their expectations, make im-
needs and follow up with subscribers to let them know you heard
“
them and are delivering on their feedback. provements and enrich our service.
Because Mailigen surveys are integrated with Mailigen email Martins Kazemaks, Internet Marketing Project Manager
marketing you can invite your email subscribers to take the survey Lattelecom, Ltd., provider of electronic communications
without extracting your lists.
MAIlIGEN’S SUrvEy MANAGEMENt tOOlS
Online surveys cost less than phone surveys and direct interviews. Online survey data is also processed more efficiently, leaving
more time for you to use the data to drive results. Mailigen offers you easy to manage and precise survey management tools, but
before creating your email survey, brainstorm topics and analyze the problem you are trying to solve. Drill down to a specific set of
questions, when answered, will give you the data required to take action.
with Mailigen Surveys you can manage your lists, compile survey questions, create unique design and deliver this survey through
different channels. After questionnaire is sent you can receive in-depth reports and segment subscribers according to the answers
provided.
Manage subscriber Create Online Distribute Survey via Analyze Survey Segment Audience
database Survey Email Campaign Answers and Optimize Lists
© Mailigen Ltd. All rights reserved 12/2011. Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864

2. Mailigen Online SurveyS 2
FOllOwINGthESE SUrvEy tOOlS wIll hElp yOU CrEAtEING,
DIStrIBUtINGE AND MANAGINGE yOUr CUStOMEr SUrvEy DAtA:
• Integrate surveys into email marketing by sending an email • Integrate your surveys in your email campaigns, and auto-
invitation or by adding a link to the survey into your newslet- mate the survey process by adding links to the survey in
ter. Our surveys are integrated with your Mailigen account, email autoresponders. Synchronize the respondents data
making it easy for you to invite your email subscribers to with the contact database.
take the survey.
• Use social media, your website or offline communication to
• Use Mailigen CrM features to segment and send highly rele- distribute your survey by adding links on your blog, website,
vant surveys to specific customer segments. It’s fast and easy printed pieces or social tools. Embed the surveys into your
to define your customer segments based on factors like de- website or embed it into your Facebook page by using Face-
mographics, behaviors or preferences. Using your segment book htMl application. Share survey results by adding links
insight, deliver targeted surveys. to your next newsletter or posting to social profiles.
• Mailigen offers pre-built survey templates making it easy • Attract new subscribers by adding a subscription form to
for you to edit, copy, send, view survey results and create your survey.
new surveys. It’s as easy as clicking “New Survey”. All Maili-
gen templates are professionally created, customizable and • track your overall and individual survey statistics through
tested for optimized deliverability. Mailigen analytics. you can choose to view the respondent
answers, drill down to particular respondents, see comple-
• Mailigen comes with seven predefined question type: Sin- tion and relevancy data and create segments according to
gle Answer, Multiple Answer, rate Items, rank Items, Free the survey results. Download survey results to Excel or pDF
response, Contact Form and Comment Block. Choose the files to use with other applications.
survey question types that best fit your questions and create
well defined questions for your survey. • the Mailigen ApI allows you to collect feedback from cus-
tomers at the point of purchase.
• Creating surveys with your company branding increases
your response rates. we offer features to create a custom • Synchronize your survey response data with your email con-
branded survey and privately branded survey Url. Custom- tact list database to keep your lists updated and ready for
ize your survey with your logo, brand colors and relevant more targeted segmentation and your next campaign.
graphics. Mailigen users can also send respondents to a des-
ignated Url after the survey is completed.
Create secure online surveys with Mailigen survey tools track your overall and individual survey statistics
through Mailigen analytics
Mailigen has the easy to use tools you need to generate action with powerful email messages and online
surveys. If you want to learn more about Mailigen, take it for a test drive before choosing your Email market-
ing solution, we offer a 30 day free trial!
© Mailigen ltd. all rights reserved 12/2011. Mailigen email Marketing Solutions Phone: (+1) 718 303 1864