The document discusses key findings from a 2023 email marketing report. Over 60% of surveyors reported average open rates of over 20%, and after Apple's privacy changes, nearly 65% used click-through rates instead of open rates to measure campaign success. Most surveyors also saw increases in open rates and mobile engagement in 2022 compared to 2021. Newsletters were the most common type of campaign, and Tuesdays tended to be the best day to send emails according to over 35% of respondents.

1. STATE OF
EMAIL 2023
REPORT
Marketing strategy/ops

2. R|S
61.1% of surveyors
say their average
email open rate
is more than 20%.

3. Post the Apple MPP, 64.8%
of surveyors used CTR
as an alternative to
open rates
to determine the success
of their campaign.

4. R|S
66.7% saw an
increase in open
rates in 2022
compared to
2021.

5. 55.9% have seen
an increase in
the number of
people that
used mobile
devices to
engage with
their campaigns
in 2022.

6. 39.4% of
surveyors sent
1-4
emails/month
on average to
each subscriber
in 2022.

7. Newsletter was
the most common
email marketing
campaign sent in
2022.

8. R|S
35.3% of
surveyors
observed
Tuesday as
the best day
to send
emails.

9. 50.8% saw a
2X
improvement
in their email
marketing ROI
in 2022.

10. 50.46% of
surveyors said
that a
minor email
marketing mistake
they made in
2022 was not
optimizing for
dark mode.