Insights on Email Copywriting and AMP Email - State of Email 2023

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Mailmodo Technologies

Survey Data from "State of Email 2023" on email copywriting and AMP emails

Marketing

State of Email
2023
Email Copywriting & AMP
Emails
INSIGHTS FROM

52.6% of surveyors
didn't send any
emails in the local
language in 2022.
EMAIL COPYWRITING

52.6% used a
CTA in their
email signature.

15.8% of
surveyors didn't
use an email
footer in their
campaigns.

57.9% of
surveyors
found that
actionable CTA
copies worked
best for them
in 2022.

38.6% of surveyors said
they didn’t send
any campaigns
with subject line
personalization in 2022.

AMP emails
31.3% of
surveyors sent
interactive emails
in 2022.
AMP Emails

34.29% of
surveyors used a
no-code
tool/editor to
create interactive
emails.

31.4% of our
surveyors saw a
2X increase in
conversion rate
after using AMP
emails.

80% of our surveyors
found forms to be one
of the most useful AMP
email widgets/features.

37.3% of surveyors
didn’t send AMP
emails because
they didn’t know
about it.

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