Jessie J's digipak album cover features a bold color scheme of black, gold, and white that reinforces her flashy and rebellious brand. The title of the album is placed along the side rather than under her name, reflecting the title "Who You Are" and suggesting she does things unconventionally. The typography and lipstick help create a sense of branding that is continued throughout her music videos and other promotional materials, positioning her as part of the Brit pop genre while empowering her sexuality.

1. Digipak Analysis
BY MAISIE LEGG

2. Jessie J

3. Direct Mode of Address- engages audience and
helps catch potential buyers eyes
Colour scheme- Black Gold and White, this is a
convention of a digipak as it makes the album
stand out. These colours are bold and show Jessie
J’s brand as very flashy and different. This is carried
on to the adverts found in magazines and
billboards as well as her music videos. This further
reinforces her brand.
What is interesting is that the title for the album is not under the
artists name or on the main part of the front cover, it is along the
side. This reflects the title “Who You Are”, suggesting the artist does
things her own way not the conventional way. This again goes with
Jessie’s rebellious nature and the content of her lyrics.
The typography also helps with a sense of branding as it is used in all
of the other products promoting this album, it is a very bold font that
matches both the colour scheme and the personality of the artist. The
gold colour of the font could connote wealth but also excess.
The actors performance in this album is a medium shot, this allows us
to see her defiant stance, its almost like the artist is challenging the
audience to listen to the album. This again carries on the rebellious
brand. The netted sleeves suggests that she is being sexualised but as
we cannot see anymore of her figure I believe this more the artist
being empowered by her own sexuality.

4. The lipstick is creating a sense of national identity that is
carried over into her music videos, it shows she is part of the
Brit Pop genre.
The same font has been used throughout the CD Cover
to further create a brand
Name of album is again on the CD.
Both the inside and back of the CD is
mostly white, this suggests that this
album and artist has really focused on the
music in this album suggesting she is a
serious artist.