1. Who would be the audience for
your media product?

2. Age
• Late teens early twenty’s. -17-25
As this is the age that people are most likely to
go out to parties/concerts and clubs and listen
to this genre of music.

3. Gender
• Both male and female
Anyone can be interested in the electronic music
genre and typically it is enjoyed by both
genders.

4. General profile
• Uni students and young people who work in the demographic group C2.
• People who earn not much money, but can still afford to survive and go
out and enjoy themselves.
• Young people who like to go out and enjoy themselves, who like to drink
and smoke and just have a good time.
• Current buying habits would be alcohol, food, musical devices, bass
boosters, Nike dunks, printed t-shirts, going out, festivals, gigs and club
nights.
• Young people who love music and it is a big part of their life.