Based on the very old yet proven theory - “People influence people” is referral marketing. Referral programs are one of the most trusted media used by marketers for increasing sales. Out of the many referral programs, we’ll be discussing the convention coupon referral program and we’ll see how it is responsible for increasing average order value.

1. How does coupon referral programs
increase the average order value of an
online business?
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2. What is a referral program?
A referral program is a great way
by which you can incentivize
your customers for spreading
the word about your products
and services.
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3. The aim of a referral
program is to increase the
number of clients through
the word of mouth.
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4. Referral Marketing Insights
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5. Referrals are
responsible for a 70%
higher conversion
rate.
Word of mouth is
responsible for
20-50% of purchasing
decisions.
Referral Marketing
Insights
28% Millennials won’t
try a product if not
suggested by a friend.
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6. Types Of
Referral Programs
Direct Referral
Program
Implied Referral
Program
Tangible Referral
Program
Community
Referral Program
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7. The most common form of
a direct referral program is
digital coupons.
Often used by retailers to
offer discounts to current
customers.
Retailer
Current
Customers
Referrals
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8. A coupon referral program is a cost-effective
approach for lead generation by using your
current customers for spreading the word about
your brand.
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9. How does a coupon referral
program increase the average
order value?
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10. Fact 1:
Referral coupons are responsible
for generating higher revenue and
ROI.
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11. Referral marketing is capable of enticing qualified leads that are
likely to make more purchases.
With a referral program, you can see sustainable revenue growth.
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12. Fact 2:
Coupon Referral Programs Are
Cost-Effective
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13. Unlike other marketing channels, a coupon referral program makes
use of current customer for increasing your customer base.
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14. Fact 3:
Referred Customers Have Longer
Lifetime Value
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15. Rewarding your customers with small incentives makes them feel special and
loyal to your brand.
As per a study, referred customers spend 25% more and have 34% higher
AOV.
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16. Fact 4:
Referred Customers Are Loyal
Customers
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17. Referred customers have a much stronger commitment to a brand in a
short span of time. As per a study by, Wharton Business School over a
period of 33 months 82% of customers showed a probability of
remaining active customers.
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18. Fact 5:
People Trust People
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19. Most consumers believe in pre-purchase research like reading reviews
and checking prices. A referral program makes their work easier. Since
the buyers are listening directly from someone they know personally.
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20. So this was all about:
“How does coupon referral programs increase the average order
value of online businesses?”
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21. But Wait !!!
For a successful referral program,
you need to have enough
referrals to promote your brand.
Let’ start with a new sequel -
“How to get enough referrals?”
Stop !!
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22. Tip 1:
Promote your referral
program over social
media.
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23. Tip 2:
Make it visible all over
your website.
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24. Tip 3:
Send personal emails to all
your active customers.
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25. Tip 4:
Encourage existing
referrals to increase their
clientele.
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26. Tip 5:
Make your referral
programs easy to
understand.
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27. Tip 6:
Encourage automation
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28. If you’re a WooCommerce store owner and looking
for a perfect solution, then let me introduce you to:
Coupon
Referral
Program For
WooCommerce
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29. An here’s a short video to make it more clear:
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30. Want Recommendation for your
business?
Contact us anytime at:
support@makewebbetter.com
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31. MakeWebBetter
https://makewebbetter.com
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