Brief Overview- Improve Your Performance on AdWords :By makewebbetter - https://makewebbetter.com/ Ultimate Guide to increase ad CTR. The best methods to convert your ads to conversions. Get your ads more clicked

1. BRIEF OVERVIEW
IMPROVE YOUR
PERFORMANCE
ON ADWORD
MAKEWEBBETTER

2. Points To Cover
1. Adwords
a. How to Cut-Down Price ? ( Main Objective )
b. Calculate your AdWords Budget with keyword
c. What else need to manage ?
d. Where you are lacking ?
e. How to estimate the cost of whole month ?
f. How to schedule ad for a whole month ?
g. Bid Management
1. Adverts
a. Which to Boost ?
b. Create Ad or Boost Post! What benefitted ?
c. Are Relevance rate matters ?

3. AdWords Cut-Down price ?
HOW ?
Even need impressions/clicks
!
Check ->

4. How to Cut-Down Price?
● Bid Limbo Strategy - Let say if you bid $5/click and your ad rank is in 2nd position on
particular keyword search. If you Lower your bid and your ad is still showing on 2nd position
this simply means that you were wasting the lowered amount on your ad for same position.
So, by following this strategy you can save your bidding amount upto some extent.
● Smarter Bid Management -
○ Raise bids on your best performing keywords.
○ Lower bids on weak keywords.
AdWords

5. AdWords
1. Raise bids on your best performing keywords: Keywords having high search volume with
low CPC considered to be the best keyword for that particular ad. So always try to add those
specific keywords in your ads. Specific keyword helps you to get up to your targeted
audience through which more people reach on your site, hence, the rate of sale will grow.
1. Lower bids on weak keywords: Most of the time, people who newly added to marketing
had less idea about CPC and that can easily be seen in their ads strategy. They ended up
getting less impressions and less clicks and after that they look for miraculous blogs and
tricks that would help them to balance their ship sailing in a storm. So, first you should know
about what focus keywords should you use on your ads. Weak keywords are nothing
different from strong keywords, but they used less frequently than strong keywords which
lower their search volume and CPC. So, instead of bidding blindly on those keywords you
may reduce the CPC of that keyword and search for good new one. By this you can reduce
the AdWords price.

6. AdWords
● Use Negative Keywords - Negative keywords helps you to cut-off irrelevant, unwanted
clicks on ads. Set those keywords as negative, which you think would be irrelevant for you.
This will narrow down your audience and bring potential customers to you.

7. Many Terms Still left !!
What | When | Why
# But first check Past Performance
# Take help of Google Analytics and get the
search queries to decide the content of ads.

8. Calculate your AdWords budget with keyword -
● Pick-up best keyword for campaign (keyword planner, SEMrush, Buzzsumo)
● Check its CPC and Search Volume
● Multiply CPC to the number of keywords in the campaign
AdWords

9. What else need to manage?
Creating campaigns or starting ads are just like winning a toss, but, to win the match you have to
play it smartly. So just by putting a few keywords, amatuer images, and insignificant promotions
won’t give you the results until you keep have an eye on your performance.
Few things need to be focused -
● Keep managing keywords, if required, add new or replace old ones
● Check whether your ad points the legitimate audience or not!
● Demographics are important for advertisement - which age group audience you have
targeted and which are responding to ads.
● Keep changing your ad content - try to keep fresh content
● Keep track your records and analyze your ad’s performance.
● Analyze which ads are taking high cost, but lower the amount of clicks and impressions.
AdWords

10. AdWords Details
Example of Campaigns -

11. AdWords
Where you are lacking?
❖ Lack in QUALITY of Ads which includes-
● Title
● Content
● Fonts and Style
● Color Scheme
● Background
● Links attached
❖ Lack of research

12. How to estimate the cost of whole month ?
Marketing becomes costly when you misuse your budget. There are few ways through which you
can get the estimate cost of the whole month on AdWords and other marketing media.
1. Every keyword has CPC so number of keywords/ad will give you the estimated cost of the
ad. For example, if you have a keyword and the volume is 1,000 searches per month, you
could expect to get 20 clicks per month at the average CTR of 2%.
2. Formula to see how many clicks/month on a specific keyword-
Keyword Volume * Average CTR for your industry = Clicks per month
3. Formula to see the monthly cost of a given keyword-
Clicks per month * cost per click = monthly cost for that keyword
AdWords

13. How to schedule ad for whole month?
AdWords gives the versatile facility of whether you want to show your ads all the time or on certain
and time. You can use the ad schedule to:
● Specify certain hours or days of the week when you want your ads to show.
● Set bid adjustments to increase or decrease in bids for specific days and times.
By default, its set to show ads "All day."
AdWords

14. Ad Schedule -
AdWords

15. Bidding is the most crucial part of an advertisement which includes on which keyword you have to
bid high and on where less. Keywords with high search volumes have high CPC because those are
the only keywords searched. You have to brainstorm to find what people exactly search to get your
ad show to them. Raising bidding widen your search count. This can easily be seen in your ads
when you raise the bid and observe the changes in ad performance. But that also widens unwanted
clicks and irrelevant audience.
You should know where and when you have to uplift your bidding and where to drop. Experts advice
is to raise the bid on high volume keywords so that your ad shows on top on the search results for
that keyword.
Bid Management -
AdWords

16. AdWords Tips & Solutions
● Use best keywords that have high search volumes and CPC
● Narrow your context target audience
● The content should have that keyword and landing page title/text must have that keyword in
them. This will raise the ranking of your ad.
● Schedule ads on weekends if you get low results on weekends.
● Lower those keywords CPC, which work less for ads on weekends (or if those clicks and
impressions are less profitable and unwanted)
● Complete research before gets on to marketing.
● Use demographic for narrowing your targeting audience
● Use good content which marks your audience towards you.
● Regularly track your performance.
Some tips and solutions for drowning ads performance -

17. Google Analytics
Adword and Analytics together -
Google Analytics is freemium service that google cater to online marketers that keeps tracks and
website traffic reports. It is considered the best web analytics tools for marketers. Integrated with
AdWords the users can now review online campaigns by tracking landing page quality and
conversions. It will give users the complete report of everything happening in your AdWords time-to-
time. From which country the visitors get up -to your site, which page he lands, on much time he
spend on your page, his/her each movement can be tracked from analytics.

18. Which to Boost ?
Invest on those ads which have higher clicks or likes. Stop promoting new posts.
Don’t confuse in this options. You can do even both. But prefer to create ad.
While create ad you have an option to change the Descriptive content.
Advert
Create Ad or Boost Post! what benefitted ?

19. Is Relevance rate matters ?
Yes, relevance score tells
how well you target
audience is responding
to your ad. Score
btwn. 2-5 will charge
you more with less clicks.
The best score to select for
Boost range from 7 - 10.ted

20. THANK YOU - MAKEWEBBETTER