1. ma+babu
Kampala
Uganda
2013
©
Ma)babu.thinkIT
Ltd.

2. Team
JOSHUA
BUSINGE
JOSIAH
KAVUMA
LEAD
DEVELOPER
LEAD
RESEARCHER
DEVELOPER
LEAD
HARDWARE
ENGINEER

3. Company
overview
Overview
! Mobile
eHealth
! Non
invasive
Malaria
diagnosis

4. Problem
PROBLEM
660 000 es)mated
malaria
deaths
globally
3.3
billion
people
at
risk
Late
Malaria
diagnosis
12
billio
n
Cos)ng
Africa
annually

5. Problem Video
Video
of
malaria
parasite
in
the
blood
stream.

6. SOLUTION
Solution
• Non-­‐invasive
malaria
diagnosis.
• Connected
with
a
custom
piece
of
hardware
and
soMware
•
3
Tiers
of
distribu+on(
NGOs,
Hospitals,
Individuals)

7. SECRET
Secret Sauce
SAUCE
• Op+miza+on
of
diagnosis
accuracy
• SoMware
signal
processing
algorithms
(Audio,
Light)
• Hardware
modifica+on
(e.g.
magnets,
light-­‐sensor
angles)

8. BENEFITS AND
Benefits and
VALUE
Value
1. Early
diagnosis
2. Saves
+me
3. Inexpensive
4. Reduce
miscarriages
5. No
pricking

9. Competitive
Advantage
COMPETITIVE
ADVANTAGE
• Less
+me
for
diagnosis
• No
medical
personnel
• Higher
Accuracy
• Reduce
+me
to
recover
• No
pricking

10. Go To Market
Strategy
GO TO MARKET
STRATEGY
Sales
to;
• Individuals
• Clinics
and
Hospitals
&
NGOs
• Crea)on
of
diagnosis
Booths
$

11. Financial
Projections
FINANCIAL
PROJECTIONS
1.
2.
3.
4.
5.
Refine
prototype
for
80%
accuracy
and
Low
false
posi)ve<2%
Randomized
clinical
trials
along
Collabora)ons
with
NGOs,
hospitals.
Large
scale
produc)on
Individual
sales
campaign
(marke)ng
and
distribu)on)
Develop
diagnosis
booth
1
2
2.5
3
4
5
DEC
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
JUN
JUL
2013
2014
2015

12. early
Non-­‐invasive
Malaria
diagnosis
matibabu