SlideShare una empresa de Scribd logo
1 de 22
I18n & L10n in TW
Maksym Bryzhko
Software Engineer at Transferwise
maksym@transferwise.com
Internationalization vs. Localization
Localization
Localization = L10n
Adaptation of a product, application or document
content to meet the language, cultural and other
requirements of a specific target market (a locale)
Internationalization
Internationalization = I18n
Designing and building an application to facilitate
localization. The main concern is that application
can be adapted to various languages and regions
without engineering changes.
Why localization in needed in
Transferwise?
30% of our customers prefer a non-English
language
Localized product increase MNU and conversion.
* MNU - Monthly New User
Qualitatively, our customers are asking for it.
Language Launch Prioritization
Criteria:
● Current demand - existing customers' browser language
● Growth - browser language growth over past 4 months
● Opportunity - Migrant market size and English proficiency
● Profitability - Route sustainability
Also taken into account:
● How easy to translate
● Availability of translators
● TransferWise priorities
How did we started?
External Translators
Helped to translate part of the home page.
Problems:
● Low quality
● Lack of Context
● Terms
Our internal Customer Support
● Multilingual CS team of ~250 members and 46 nationalities
● Devs asked translations for DE and ES via slack
Limitation:
● Cannot be scaled for many languages
Translation Services
etc...
Managing Translations
Managing Translations
Convenient tooling for making translations
In-Сontext Tool
Integration
CLI (Command Line Interface) - allows to upload/download translations from the
project working copy
Rest API - Useful for custom workflows
Context
Terms
Translation Memory
Translation Process
1)Source (English) messages are pushed to the
repo
2)The messages are uploaded to the Crowdin
3)Pre-translation from Translation Memory(TM)
is applied
4)Translators and Proofreaders complete the
translation
5)The translations are downloaded from the
Crowdin and pushed into the repo
Crowdsourcing (our next goal)
1)Initiation of external translators
2)Voting mechanism
Q & A

Más contenido relacionado

Destacado

Welcome to payoneer webinar june
Welcome to payoneer webinar   juneWelcome to payoneer webinar   june
Welcome to payoneer webinar june
Payoneer
 
Continuous Delivery intro @ Devclub
Continuous Delivery intro @ DevclubContinuous Delivery intro @ Devclub
Continuous Delivery intro @ Devclub
Alvar Lumberg
 
Building a Startup Team (ECUT 2014)
Building a Startup Team (ECUT 2014)Building a Startup Team (ECUT 2014)
Building a Startup Team (ECUT 2014)
Alvar Lumberg
 

Destacado (17)

Design at TransferWise
Design at TransferWiseDesign at TransferWise
Design at TransferWise
 
TransferWise
TransferWise TransferWise
TransferWise
 
Marketing in FinTech
Marketing in FinTechMarketing in FinTech
Marketing in FinTech
 
KPI driven growth
KPI driven growthKPI driven growth
KPI driven growth
 
Welcome to payoneer webinar june
Welcome to payoneer webinar   juneWelcome to payoneer webinar   june
Welcome to payoneer webinar june
 
Amazon's new FBA Calculator
Amazon's new FBA CalculatorAmazon's new FBA Calculator
Amazon's new FBA Calculator
 
Coming to America: How to Set Up Shop in the U.S.
Coming to America: How to Set Up Shop in the U.S.Coming to America: How to Set Up Shop in the U.S.
Coming to America: How to Set Up Shop in the U.S.
 
Transfer
TransferTransfer
Transfer
 
Continuous Delivery intro @ Devclub
Continuous Delivery intro @ DevclubContinuous Delivery intro @ Devclub
Continuous Delivery intro @ Devclub
 
TransferWise
TransferWise TransferWise
TransferWise
 
Building a Startup Team (ECUT 2014)
Building a Startup Team (ECUT 2014)Building a Startup Team (ECUT 2014)
Building a Startup Team (ECUT 2014)
 
My cash bot
My cash botMy cash bot
My cash bot
 
System Architecture at DDVE
System Architecture at DDVESystem Architecture at DDVE
System Architecture at DDVE
 
Enabling value delivery at TransferWise
Enabling value delivery at TransferWiseEnabling value delivery at TransferWise
Enabling value delivery at TransferWise
 
The mission driven startup by Nilan Nilan Peiris, VP Growth at Transferwise
The mission driven startup by Nilan Nilan Peiris, VP Growth at TransferwiseThe mission driven startup by Nilan Nilan Peiris, VP Growth at Transferwise
The mission driven startup by Nilan Nilan Peiris, VP Growth at Transferwise
 
TransferWise - NOAH14 London
TransferWise - NOAH14 LondonTransferWise - NOAH14 London
TransferWise - NOAH14 London
 
Best practice-ek: NEObankok, FinTech bankok és egyéb digitális kiskedvencek
Best practice-ek: NEObankok, FinTech bankok és egyéb digitális kiskedvencekBest practice-ek: NEObankok, FinTech bankok és egyéb digitális kiskedvencek
Best practice-ek: NEObankok, FinTech bankok és egyéb digitális kiskedvencek
 

Similar a Internationalization and Localization in Transferwise

Jan Chatan CV (Office Administrator)
Jan Chatan CV (Office Administrator)Jan Chatan CV (Office Administrator)
Jan Chatan CV (Office Administrator)
Can Catan
 

Similar a Internationalization and Localization in Transferwise (20)

Flitto Company Deck_1Q17
Flitto Company Deck_1Q17Flitto Company Deck_1Q17
Flitto Company Deck_1Q17
 
Flitto company deck 2017 1Q
Flitto company deck 2017 1QFlitto company deck 2017 1Q
Flitto company deck 2017 1Q
 
Multi-Language Support
Multi-Language SupportMulti-Language Support
Multi-Language Support
 
iMT Language Solutions
iMT Language SolutionsiMT Language Solutions
iMT Language Solutions
 
Machine Translation: Latest Innovations and their Impact on Commercial Transl...
Machine Translation: Latest Innovations and their Impact on Commercial Transl...Machine Translation: Latest Innovations and their Impact on Commercial Transl...
Machine Translation: Latest Innovations and their Impact on Commercial Transl...
 
NordicTrans - translation services brochure
NordicTrans - translation services brochureNordicTrans - translation services brochure
NordicTrans - translation services brochure
 
Open text Translation and Localization Services
Open text Translation and Localization ServicesOpen text Translation and Localization Services
Open text Translation and Localization Services
 
Marketing & Localization Framework
Marketing & Localization FrameworkMarketing & Localization Framework
Marketing & Localization Framework
 
Lingo24 Brochure
Lingo24 BrochureLingo24 Brochure
Lingo24 Brochure
 
Lean Translation -
Lean Translation - Lean Translation -
Lean Translation -
 
Enterprise Localization Trends Webinar
Enterprise Localization Trends WebinarEnterprise Localization Trends Webinar
Enterprise Localization Trends Webinar
 
Language Solutions Capabilities
Language Solutions CapabilitiesLanguage Solutions Capabilities
Language Solutions Capabilities
 
Managing Translation Memories for Engineering and Automotive Translation
Managing Translation Memories for Engineering and Automotive TranslationManaging Translation Memories for Engineering and Automotive Translation
Managing Translation Memories for Engineering and Automotive Translation
 
Webinar automotive and engineering content 16.06.16
Webinar   automotive and engineering content 16.06.16Webinar   automotive and engineering content 16.06.16
Webinar automotive and engineering content 16.06.16
 
Spanish translation prop
Spanish translation propSpanish translation prop
Spanish translation prop
 
GLS Translation & Localization Services
GLS Translation & Localization ServicesGLS Translation & Localization Services
GLS Translation & Localization Services
 
Jan Chatan CV (Office Administrator)
Jan Chatan CV (Office Administrator)Jan Chatan CV (Office Administrator)
Jan Chatan CV (Office Administrator)
 
Smartling+OpenTable
Smartling+OpenTableSmartling+OpenTable
Smartling+OpenTable
 
NL Overview 2011
NL Overview 2011NL Overview 2011
NL Overview 2011
 
Ccaps SAP 2009
Ccaps SAP 2009Ccaps SAP 2009
Ccaps SAP 2009
 

Último

AKTU Computer Networks notes --- Unit 3.pdf
AKTU Computer Networks notes ---  Unit 3.pdfAKTU Computer Networks notes ---  Unit 3.pdf
AKTU Computer Networks notes --- Unit 3.pdf
ankushspencer015
 
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
Christo Ananth
 
notes on Evolution Of Analytic Scalability.ppt
notes on Evolution Of Analytic Scalability.pptnotes on Evolution Of Analytic Scalability.ppt
notes on Evolution Of Analytic Scalability.ppt
MsecMca
 

Último (20)

Online banking management system project.pdf
Online banking management system project.pdfOnline banking management system project.pdf
Online banking management system project.pdf
 
AKTU Computer Networks notes --- Unit 3.pdf
AKTU Computer Networks notes ---  Unit 3.pdfAKTU Computer Networks notes ---  Unit 3.pdf
AKTU Computer Networks notes --- Unit 3.pdf
 
VIP Model Call Girls Kothrud ( Pune ) Call ON 8005736733 Starting From 5K to ...
VIP Model Call Girls Kothrud ( Pune ) Call ON 8005736733 Starting From 5K to ...VIP Model Call Girls Kothrud ( Pune ) Call ON 8005736733 Starting From 5K to ...
VIP Model Call Girls Kothrud ( Pune ) Call ON 8005736733 Starting From 5K to ...
 
Thermal Engineering Unit - I & II . ppt
Thermal Engineering  Unit - I & II . pptThermal Engineering  Unit - I & II . ppt
Thermal Engineering Unit - I & II . ppt
 
Call Girls Walvekar Nagar Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Walvekar Nagar Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Walvekar Nagar Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Walvekar Nagar Call Me 7737669865 Budget Friendly No Advance Booking
 
Double Revolving field theory-how the rotor develops torque
Double Revolving field theory-how the rotor develops torqueDouble Revolving field theory-how the rotor develops torque
Double Revolving field theory-how the rotor develops torque
 
Water Industry Process Automation & Control Monthly - April 2024
Water Industry Process Automation & Control Monthly - April 2024Water Industry Process Automation & Control Monthly - April 2024
Water Industry Process Automation & Control Monthly - April 2024
 
Thermal Engineering -unit - III & IV.ppt
Thermal Engineering -unit - III & IV.pptThermal Engineering -unit - III & IV.ppt
Thermal Engineering -unit - III & IV.ppt
 
Booking open Available Pune Call Girls Pargaon 6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Pargaon  6297143586 Call Hot Indian Gi...Booking open Available Pune Call Girls Pargaon  6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Pargaon 6297143586 Call Hot Indian Gi...
 
Unit 1 - Soil Classification and Compaction.pdf
Unit 1 - Soil Classification and Compaction.pdfUnit 1 - Soil Classification and Compaction.pdf
Unit 1 - Soil Classification and Compaction.pdf
 
Vivazz, Mieres Social Housing Design Spain
Vivazz, Mieres Social Housing Design SpainVivazz, Mieres Social Housing Design Spain
Vivazz, Mieres Social Housing Design Spain
 
chapter 5.pptx: drainage and irrigation engineering
chapter 5.pptx: drainage and irrigation engineeringchapter 5.pptx: drainage and irrigation engineering
chapter 5.pptx: drainage and irrigation engineering
 
(INDIRA) Call Girl Aurangabad Call Now 8617697112 Aurangabad Escorts 24x7
(INDIRA) Call Girl Aurangabad Call Now 8617697112 Aurangabad Escorts 24x7(INDIRA) Call Girl Aurangabad Call Now 8617697112 Aurangabad Escorts 24x7
(INDIRA) Call Girl Aurangabad Call Now 8617697112 Aurangabad Escorts 24x7
 
Intze Overhead Water Tank Design by Working Stress - IS Method.pdf
Intze Overhead Water Tank  Design by Working Stress - IS Method.pdfIntze Overhead Water Tank  Design by Working Stress - IS Method.pdf
Intze Overhead Water Tank Design by Working Stress - IS Method.pdf
 
NFPA 5000 2024 standard .
NFPA 5000 2024 standard                                  .NFPA 5000 2024 standard                                  .
NFPA 5000 2024 standard .
 
Generative AI or GenAI technology based PPT
Generative AI or GenAI technology based PPTGenerative AI or GenAI technology based PPT
Generative AI or GenAI technology based PPT
 
Roadmap to Membership of RICS - Pathways and Routes
Roadmap to Membership of RICS - Pathways and RoutesRoadmap to Membership of RICS - Pathways and Routes
Roadmap to Membership of RICS - Pathways and Routes
 
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
 
Unleashing the Power of the SORA AI lastest leap
Unleashing the Power of the SORA AI lastest leapUnleashing the Power of the SORA AI lastest leap
Unleashing the Power of the SORA AI lastest leap
 
notes on Evolution Of Analytic Scalability.ppt
notes on Evolution Of Analytic Scalability.pptnotes on Evolution Of Analytic Scalability.ppt
notes on Evolution Of Analytic Scalability.ppt
 

Internationalization and Localization in Transferwise