trend

1. UNIT – 1
CUSTOM MADE
TREND
FASHION MERCHANDISING
BUYING HOUSE
BRIDGE

2. CUSTOM MADE

3. CUSTOM MADE CLOTHING
• There’s nothing that can put a pep in your step quite like a well-fitted and flattering item of clothing.
• Clothes can have a significant impact on your emotions, overall confidence, and ultimately, even your
life trajectory.
• That being said, every one person is built differently, and one-size-fits-all is a total myth.
• Even actual sizes can differ drastically from store to store.
• You might be a size 2 in pants at one store, and a size 4 in another.
• There’s only one way to get the perfect fit – custom made clothing.

4. SIX BENEFITS OF GETTING YOUR
CLOTHES CUSTOM MADE
1.The perfect fit
• As was mentioned earlier, no two people are built the same, which means there’s no way an item
of clothing purchased off the rack will fit any person perfectly.
• When you get your clothes custom made, your exact measurements are taken so that your outfit
will fit you like a glove.
• Not only will your custom made clothing be the perfect fit, but you also get to hand pick the fabric,
materials, and any other accessories you want to add on.

5. 2.THE BEST OF THE BEST MATERIALS
• Speaking of materials, the fabrics that are used to create custom made clothing are some of
the best out there.
• This is because they aren’t mass-produced like the clothing that is sold at most retail stores.
• Custom tailors are keen on precision, and they adhere to a strict standard of stitches per inch,
which makes the fabric extremely durable.
• You can rest easy knowing that your custom clothing will survive any significant stretches!

6. • 3. SAVING TIME
• Finding a piece of clothing that suits the picture you have in your head is a near impossible feat. Even if
you do end up finding something similar, chances are it won’t fit you just right.
• When you get your clothes custom made, you are guaranteed a quality piece and know exactly how long
it will take for it to be finished. Spare yourself the experience of running around frantically from store to
store for hours on end and just opt to get your clothes custom made!
• 4. FLAUNTING YOUR PERSONAL STYLE
• How a person dresses says a lot about who they are. If you buy clothing that is produced at a mass level
all the time, then you are prone to looking just like everybody else. Boring!
• Custom made clothing brings out your individuality and allows you to express your creativity in a way that
ready-to-wear clothes simply can’t.
• That means whenever someone compliments what you’re wearing, you can proudly own the fact that you
were a collaborator on the piece.

7. • 5. Clothes that last longer
• Unlike ready-made clothing, your custom clothes won’t surprise you with a sudden rip or
busted seam right when you’re about to head out the door. Custom made garments are a
great long-term investment that will last you for years to come.
• Even though the initial price of them may seem high, if you calculate how many wears
you’ll get out of them, it actually makes them well worth it. When it comes to your
wardrobe, quality over quantity is the way to go!
• 6. Looking like A million bucks
• You’re pretty much guaranteed to look great when you wear custom clothing.
• You’ll have a completely unique piece of clothing that fits you flawlessly and makes you
stand out from the crowd.
• In addition, you can benefit from the expertise of your tailor and take your look to the next
level. Heads will definitely be turning when you wear your custom fit!

8. TREND

9. TREND
• A fashion trend signifies a specific look or expression that is
spread across a population at a specific time and place.
• A trend is considered a more ephemeral look, not defined by the
seasons when collections are released by the fashion industry.

10. • What is a trend
• Trend refers to what is popular at a certain point in time.
• The term trend is often used in relation to fashion.
• In the fashion industry, trend refers to the fashions that are popular at a given point in time.
• For example, swing dresses were the trend in the 1950s.
• The colors blue and orange were trendy colors in 2014.
• Trends in fashion can be influenced by several factors including political, social, economic, and
technological.

11. • The term trend is sometimes also used synonymously with fashion.
• The following sentences will help you to understand the meaning and usage of this word.
• He always followed the latest trends in fashion.
• She declared that bell bottom jeans and belly shirts were the trend.
• She never followed anyone’s fashions; she was a trendsetter.

12. FASHION MERCHANDISING

13. FASHION MERCHANDISING
• Fashion merchandising involves planning and promoting products at the right
time to customers, to improve sales and revenue.
• Merchandisers coordinate with vendors, retailers and clients to ensure that
products are available in a retail setting to meet live consumer demands.
• If you love fashion, business management and marketing, then fashion
merchandising may be the right career path for you.

14. What is fashion merchandising?
• Fashion merchandising is the promotion of products to the right
customers at the right time through intelligent planning and
strategising.
• Merchandising helps companies maximise sales. It involves the
creative use of sales promotions, advertising and attractive
displays to market products to a large number of people.
• Fashion merchandising is involved in every step of the process,
from manufacturing to retail store experience.

15. What does a fashion merchandiser do?
• The role of a fashion merchandiser is very crucial in the industry.
• They are involved in product development, material sourcing, workflow
execution, brand promotion and the sale of merchandise.
• They are required at every level of the industry to ensure that the products
reach the right target audience to meet specific demands.

16. Their duties and responsibilities include:
• Coordinating with distributors, store owners, material suppliers, market analysts, buyers, designers and
manufacturers
• Preparing sales forecasts and trends
• Preparing and managing inventories
• Monitoring stock levels and the demand and supply of various products
• Identifying competitive price points, attractive visual designs and promising branding elements
• Analysing competitor performance
• Assessing previous sales records
• Coordinating the logistics of a business operation
• Supervising and training junior staff
• Presenting findings and reports to managerial staff and senior stakeholders

17. BUYING HOUSE

18. Garments buying house:
• garments buying house or export house works as intermediateries between the buyer and the
manufacturer.
• Buying house procures garments from the manufacturers and exports to other countries.
• Garment merchandisers are key persons in buying house.
• Garments buying house is a very profitable business, any smart people with less investment can
earn millions of dollars.
• Buying house basically is an office with some testing machine and equipments, as it is not directly
execute the order.
• So every buying house needs some energetic skilled merchandiser to maintain the placement of
order and execution, some quality controller (QC) to maintain the products quality some other
officials to do official works.

19. • Basically garment buying houses try to communicate with buyers of other countries who want to
buy garment products.
• Then they contact with garment factories that can make those kinds of products and fulfill buyer’s
demand.
• Like this they create a contract between these two parties. Sometime buying houses make their
own sample section, so that they do not have to go to factories for collecting sample and they can
attract customers faster and easily.
• On the other hand, they create a show room of their product to attract the buyer.
• Moreover, this house maintain the merchandiser to follow up the product processing line perfectly
and also build a quality assurance team for checking the actual quality of the product.
• Many bodies say that basic elements of garment buying house are one decorated room, chair,
table, pc/laptop, internet connection, telephone and the most important is skilled merchandiser.

20. Functions of a garments buying house:
• buying house work as intermediateries between the buyer and the
vendor.
• 60-70% worldwide buying routes through the buying house.
• Buying office may be buyer’s regional office.
• These are situated predominantly at the vendor’s location work on
profit percentages/commissions.
• It is also an independent company that works with multiple buyers.

21. • Major functions of a garment buying house are as follows:
• Product development and sampling
• Identifying the proper manufacturer based on requirements
• Order processing
• Communication with buyer and manufacturer for approvals and smooth running of order
• Communicating buyer requirements
• Order follow up at every stage
• Quality control and monitoring throughout the process
• Conducting factory audits at manufacturers campus
• Shipping and logistics

22. BRIDGE FASHION

23. • Brands at the bridge level of fashion offer consumers quality and durability at a lower price point than
luxury.
• The name is meant to symbolize the bridging between high street and luxury fashion by creating a middle
market tier.
• Bridge level brands manufacture high quality items at a higher rate than luxury, thus losing exclusivity
value.
• The average starting price for bridge level brands sits at $500 and goes up to roughly $2,000.
• Examples of bridge brands include Michael Kors, BCBGMAXAZRIA, as well as many independent
designers.

24. • In the same tier as bridge level brands are also diffusion lines.
• Diffusion lines are more affordable extensions of luxury brands, they are
well known names offering similar pieces to their luxury tier at a lower
price point by lowering the quality of materials used and manufacturing
higher quantities.
• Luxury brands with diffusion lines include Armani, Moschino and Marc
Jacobs.
• Both branches of this tier take inspiration from couture/luxury and
create very wearable everyday pieces with some nods to trends in less
extreme ways such as prints, and toned down silhouettes.

25. THANK YOU