2. CONTENTS
I. ABOUT AZERBAIJAN
II. AZERBAIJAN AIRLINES
III. MARKETING FOCUS
IV. WHAT DOES AZAL OFFER?
V. BRANDING
VI. PHYSICAL EVIDENCE
VII. WHY HUNGARY?
VIII. CONCLUSION
IX. REFERENCES
3. ABOUT AZERBAIJAN
• Capital: Baku
• Area: 86,600 km²
• Population: 9,165,000 (2011 estimate)
• Currency: Manat
4.
5. AZERBAIJAN AIRLINES
• Founded on 7th of April 1992
• International Air Transport Association
member
• Base: Heydar Aliyev
International Airport
• 1994 Expansion
6.
7. Baku Heydar Aliyev International Airport international capacity
by carrier (seats per week)
Source: CAPA – Centre for Aviation &
Innovata
8. MARKETING FOCUS
• Promote as the most
favorable airline
• Capacitating its brand name
• Creating better
attention of the
airline website and
products
9. MISSION, VISION, GOALS
• Become a leading air carrier with regional
network coverage
• Flight safety, customer service, cheaper
price.
• Become most favored
carrier on inland and
international flights
10. WHAT DOES AZAL OFFER?
• Comfortable economy and business class
travel
• Comfortable seats
• In-flight services
• Cheap pricing
• Frequent Flyer
Program
• Renewed fleet
11. PRICE COMPARISON
BAKU-MOSCOW-BUDAPEST: 463 EUR T
ES
AP
D
U
-B
BAKU-KIEV-BUDAPEST: 256 EUR W
O
SC
O
-M
BAKU-ISTANBUL-BUDAPEST: 374 EUR KU
BA
BA K
U-K
IEV
- BU D
BA APE
KU ST
- IS
TA
N BU
L-
BU
D AP
ES
T
17. • Increasing number of students
• Political Relationships
• Touristic
• Economic
Relationship
18. CONCLUSION
• Maintain values and develop new ideas
• Draw attention to low price but high quality
• Promotions and Advertising
• Adding Budapest to its route
19. REFERENCES
• Azerbaijan Airlines official website (2012). About us. Available at:
http://www.azal.az/en/company/
(Accessed: 16 November 2012)
• Central Asian Cellular Forum (2012). Nar Mobile enables in-flight phone calls on
Azerbaijan Airlines. Available at:
http://3gca.org/nar-mobile-enables-in-flight-phone-calls-on-azerbaijan-airlines/
(Accessed: 17 November 2012)
• Skytrax (2012). Azerbaijan Airlines Passenger reviews and customer trip reports.
Available at: http://www.airlinequality.com/Forum/azerbaijan.htm
(Accessed: 19 November 2012)
• Azerbaijan Airlines Booking (2012). Buy ticket. Available at:
https://booking.sita.aero/asp/asp/azal;locale=en
(Accessed: 22 November 2012)
• Turkish Airlines Booking (2012). Flight ticket. Available at:
https://online.turkishairlines.com/internet-
booking/availabilityInt.tk;jsessionid=YcBJQQvTGs3n1HsNfMLr9c7h4rD82vVL82XQL1SttMR
hywRXHYM2!-430413108
(Accessed: 22 November 2012)
20. • Azerbaijan Airlines (2012). Partners. Available at:
http://azal.az/en/company-partners/
(Accessed: 24 November 2012)
• Azerbaijan Airlines (2012). About the program. Available at:
http://www.azal.az/en/azal-miles-view/19/
(Accessed: 26 November 2012)
• Azerbaijan Airlines (2012). Certified by IATA Operational
Safety Audit (IOSA). Available at:
http://www.azal.az/en/company-view/100/
(Accessed: 28 November 2012)
21. THANK YOU!
mrashidli@ibs-b.hu
MAKE YOUR CHOICE ON AZAL
WHEN YOU FLY