The document describes 5 models of innovation: 1) The Suggestion System, 2) Continuous Improvement Teams, 3) New Venture Teams which focus on unconventional breakthrough ideas, 4) The Incubator Lab model which operates like small dedicated teams separate from bureaucracy similar to Lockheed's approach, and 5) Innovation Teams which establish a company-wide network to find new promising ideas.

1. Innovation ModelInnovation Model
Model 1: The Suggestion System
Model 2: Continuous Improvement
Teams
Model 3: New Venture Teams
Model 4: The Incubator Lab
Model 5: Innovation Teams

2. Model 3: New Venture Teams
• The goal of the New Venture Team Model is
decidedly not cost-saving ideas, not
incremental improvements, and not process
innovations.
• Rather, the goal is more apt to be surfacing
(and funding) unconventional product, service,
or strategy ideas that have the potential to bethe potential to be
breakthroughs.breakthroughs.

3. Innovation ModelInnovation Model
Model 1: The Suggestion System
Model 2: Continuous Improvement
Teams
Model 3: New Venture Teams
Model 4: The Incubator Lab
Model 5: Innovation Teams

4. Model 4: The Incubator
Lab
• The Incubator Model of
Idea Management
gained popularity along
side the dot-corn bubble
of the late 1990s and
lost favor just as fast.

5. Model 4: The Incubator Lab
• Beneath the hype, the basic idea of incubators was
not too different from the skunkworks approachthe skunkworks approach
pioneered by Lockheed during World War II to
rapidly develop and launch new aircraft by forming
small,small, dedicated teams separate from thededicated teams separate from the
bureaucracy.bureaucracy.

6. Innovation ModelInnovation Model
Model 1: The Suggestion System
Model 2: Continuous Improvement
Teams
Model 3: New Venture Teams
Model 4: The Incubator Lab
Model 5: Innovation Teams

7. Model 5:
Innovation
Teams
The gist of this approach is to set up a
company-wide networkcompany-wide network of people with
demonstrated skills in innovation and
give them very clear marching orders:
Go out and find some new ideas that
have promise.