4. Format
• Format is the canvas size and its usage. Portrait (vertical) and
Landscape (horizontal) are very popular. Especially, in Web designing,
you must imagine a format for each page.
12. Eye Movement
• All content needs to be arranged by
eye movement. For instance, people
read newspapers moving their eyes
like a Z line although Websites are
more F line and smartphones are I line.
• Scale/Visual Hierarchy
• Leading Line
• Figure Line
21. Proximity
Elements next each other are more relative than further elements. Our perception groups those elements.
If people sit next each other, we think they are together, either a couple or friends
24. Common Fate
Elements that are moving to the same direction are recognized more than still groups. Elements in the same
movement are stronger than similarity or proximity
25. Figure Ground. Relationship
Our perception recognizes an interest as a figure and others as a background.
Smaller shapes or enclosed shapes are apt to be recognized as a figure.
26. Good Continuation
A sequence is apt to be recognized as a group. Also, smooth curves suggest further continuance.
27. Digital
Design
Strategies
Focus & Line
Space & Body / Scale & Figure
Color & Unity / Color & Saturation ( Color Theory)
Color & Texture
Alignment
Repetition / Space
Pixel vs. Path
Noe only arrangement of objects but also color. The design is asymmentric but the dark color of center circle generates the center of gravity in the design on the center so still make a balance.
Scaling is also important to organize information. For example, News paper, Headline catch an eye and give an second to read a short information about the subject matter. Then, give more information below.
Line effects in design is not only emphasizing impression of an object but also lead an eye to information. Arrow is the typical example. the radial lines on the right design is not to expend the scale but also to lead reader’s eye to the information
The effects is not only the illustrated lines but figure as well. The figure in the design catch an eye and the eye follows the arm. The arm lead an eye to the logo design. So the logo design is not so big but still get an attention.
Focal Point is the most common strategy of design composition. Main image of these designs are the figures. The yellow circle and big letter suggest an eye to go to her face first and the thin line direct an eye to go to the bottom where secondary information is. The elderly person wears dark color clothing to create contrast the illustration and the figure and the radial line around the illustration directs an eye to go to him.
Space and the rule of thirds
If you need to multiple images in an design, you have to unify those images adjusting color balance.
Saturation and brightness
Color Contrast is another option to create a balance.
Unity of color Aligment
Space in a design lead to imagine the lingering sensation. Also the space create a balance between different textures of object, font, and images as well.
Photos are made up of pixels
Illustration made by path uses mathematical formulas so they are scalable and can be enlarge with no loss of quality.
The surface are always clean and sharp compare to pixel based image such as photos.
When you combine those, you have to carefully merge them.
