Future of smart City in Indian Market nd How Cisco can be a major player

1. Cisco-India Smartcity revolution -
Strategy & Potential
Making the City work for US

2. India
Right time to expand in India –
CISCO SMART City Solution
Why NOW:
India Government has planned to make 100+ cities SMART by 2022, investing
1000 B$ in a central-state partnership mode.
Connectivity being a key component can easily command a 20% investment share
including hardware and solutioning. Support down the line will be additional
revenue for Cisco.
Progress Slowed down due to Pandemic, which should restart 2022 Q’1.
Once we have a success rate- Cisco can look at Tier – II, Tier III cities and Smart
Villages the rural segment which is worth another 1000 B$ investment in
connectivity space considering 70% of India population stays in these segment.
Zte and Ericssion have already partnering on a small scale with regional
governments. Cisco Needs to act fast or partner with FIWARE foundation.
1200 B$ investment potential in connectivity Space over the next 10-
15 years – considering India will be transforming in multiple stages.
• Source - https://smartcities.gov.in

3. Projected Revenue for Cisco Industrial Switches w.r.t Smart City Project in India
[4000 Cities * 75
Switches + 65000
villages *10 switches ]
* 5000 $ unit price
=
$ 3.25 B
60 cities *100
switches *
5000 $ unit
price
=
$ 30 M
20 Cities* 100
Switches*5000
$ unit price
=
$ 10 M
TAM
SAM
SOM

4. GTM Plan
GTM
PLAN

5. Challenges in UX - in BRMS space
# challenges in creation, updation and reporting
of Business rules
# Integration with BPM existing and New.
# Integration with Existing Business rules.
#Visualization,Validation, Optimization of
rules.
#Traditional RulesVs ML based rules, short vs
longer training/dev time
# challenges w.r.t. integration with multiple
tools – excel, visual tools, Natural Language
processing
# Make authoring super easy – may be a
visualization tool for Business users to create and
update, reduce dependency on IT teams.
# Interface integration support, customization
needs with existing vs support all standard BPMs
# Support legacy rules engines framework or help
in reauthoring, Migration to new platform
#Validation with Multiple data sets, reduction of
False positives.Optimize rules , reduce overlaps.
# Ensure 100% execution via multi level priority
queues
# Support rule optimization based on ML
models, reduce false positives
# Support auto Documentation of Rules
Challenges Approach

6. PRICING
Feature based Pricing to be followed.
Go for a SAAS or a PAAS model depending upon new or existing
customers

7. SALES STRATEGY
Approach existing and ongoing customers undergoing Digital
transformation with BRMS offerings.
Look at Customers already on SAP cloud and offer BRMS solution.

8. THANKYOU !!