10 twitter tips for non profits
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Mande White, shares 10 Twitter Tips for Non-Profit Organizations.
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10 twitter tips for non profits
- 1. Advanced Twitter Tips- Non-Profits Edition Mande White www.FreeSocialMediaHelp.com
- 2. “ Suddenly, it seems as though all the world’s a-Twitter”
- 10. 2. Magic #
- 14. Tweetsgiving
- 17. #fundraising
- 22. Direct Message
Notas del editor
- three million users sending upwards of one million messages per day (from: http://press.oreilly.com/pub/pr/2143
- Have personality, inspire conversation, build a community. Relax, experiment, let go a little. It might take a little bit to find your voice.
- Web 1.0 was about YOU-Your website, your message… Web 2.0 is about conversation. How can you have a conversation if you aren’t listening.
- Perfect # of tweets per day…5 and no more than 6!
- When Stacey Monk left her for-profit career in 2007 to co-found Epic Change ( www.epicchange.org ), she was time rich but funding poor. To get the fledgling organization off the ground, she and co-founder Sanjay Patel turned to new media to help them do more with less. Her positive experience using new media tools like YouTube, Flikr, and Facebook encouraged her to embrace Twitter, where she posts regularly, follows more than 1,200 people and is being followed by roughly the same number. It was on Twitter where Stacey met Avi Kaplan, a recent college grad and intern who has helped Epic Change with projects like setting up their Facebook profile. Monk and Kaplan began to plan the first ever Tweetsgiving campaign six days before Thanksgiving. Their goal was to raise $10,000 in 48 hours for a school in Tanzania. The duo rapidly gathered friends and colleagues to provide graphic design and strategy pro bono support. On November 25, Tweetsgiving officially launched (although they had been talking it up and twittering among friends and colleagues) with this tweet: The post linked users to a branded Web site, http://tweetsgiving.org/ where users could learn more about the campaign and make a donation. Within two hours, Epic Change had $1,500 in donations. By the campaign’s end on Thanksgiving Day, 336 people had contributed more than $11,000, surpassing the $10,000 Tweetsgiving goal. In a blog post about the campaign ( http://epicchange.org/blog/2008/12/05/why-tweetsgiving-worked-imho/ ), Monk reported that Tweetsgiving did more than raise money. “Only 6 out of 360 donors (< 2%) were previous donors to our cause, and I believe I’ve added about 500 new Twitter followers since Tweetsgiving began,” she wrote. “Over 98% of donors were people who had never before donated to Epic Change.”
- Twitter is an amazing way to engage donors and potential donors. One of the hardest things to do as a fundraiser is to maintain relationships. Twitter allows you to do that..right in the midst of your normal every day routine.
- Alerts: (update) Often, people will blog about the conversations that happen in twitter, the conversation shifts back to blogs
- Heather Mansfied-http://nonprofits.change.org/blog/view/five_things_your_nonprofit_needs_to_know_about_web_20_donors
- You get out of Web 2.0 what you put into it.