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4 1/2 Steps to Scale your Service Business the Better Way
- 1. 4 ½ PRACTICAL STEPSTO SCALEYOUR BUSINESSTHE BETTER WAY. How to stop trading hours for dollars, and grow without working yourself to death.
- 2. Freedom . Growth . Sustainable Financial Success MandiEllefson.com @MandiEllefson
- 3. THE COMMON WAYTO GROW...
- 4. TIME FOR MONEY $ Hrs / week Time for Money
- 5. You are the engine that drives your business Completely dependent on you CHALLENGES
- 6. Revenue plateau unless you work all the time Business is worth nothing without you CHALLENGES $ Yrs in Biz Business Income by Year
- 7. MORE LEADS WON’T HELP! How will you nurture new leads > convert them to a sale > process the sale > onboard the new clients > start the project/engagement > deliver consistently amazing results every time???
- 9. A BETTER WAY! $ Yrs in Biz Biz Income by Year $ Yrs in Biz Efficient Biz Income by Year –OR–
- 10. SOLUTION? ??
- 11. TASKS >> SYSTEMS
- 12. INCREASE CAPACITY Maximize current resources
- 13. ADVANTAGES Consistent quality as you scale. Tasks get accomplished faster Focus. Project starts become a breeze Keep you going on downer days Increase your bandwidth, take on more work Prepare for a team
- 15. ADVANTAGES
- 16. HOW? 4 1/2 Steps: 1. Look From Above 2. Plan Based on Goals 3. Select 1 Process to Improve 4. Document Process Part A: 15 Minute Process Brain Dump BONUS ½ Step: Time
- 17. STEP 1. LOOK FROM ABOVE Map out the flows in your business.
- 18. Brainstorm/mind map to get the big picture out on the table Draw arrows and write quick notes for each process Don’t worry too much about details until step 3 Star obvious areas for improvement and circle any hazards that need to be fixed ASAP. SETTIMER FOR 1 HOUR! STEP 1. LOOK FROM ABOVE
- 19. STEP 2. BIG PICTURE PLAN Plan
- 20. Get Clear OnYour Goals STEP 2. BIG PICTURE PLAN
- 21. VISIONVS. REALITY Where do you want to take your business? How do you want your business to support your life? Do current business processes measure up? How is it affecting your life?
- 22. STEP 3. SELECT ONE PROCESS
- 23. STEP 3. SELECT ONE PROCESS Take a lot of your time? Cause a lot of stress? Produce poor outcomes Where could be making more money? Which projects seem just impossible to get going? Operational hazards? Which processes...
- 24. STEP 3. SELECT ONE PROCESS List your processes in order of priority. Choose one!
- 25. STEP 4. DOCUMENT A PROCESS Before outsourcing, do this!
- 26. 15 MINUTE PROCESS BRAIN DUMP Sketch of a sample marketing and sales process. Notice it’s a MESS!
- 27. 15 MINUTE PROCESS BRAIN DUMP Workflowy. Less Mess
- 28. TRENDS Look for: Opportunities Bottlenecks Breakdowns List: Possible actions Items to remove Prioritize TAKE ACTION!
- 30. COMPILE DOCUMENTED PROCESSES Operations Manual
- 31. HOW DOESTHIS SAVE METIME? This looks like a lot of work!
- 33. MORE ONVISION If I had more time I would spend it... Display in a high traffic area!
- 34. MORE ONVISION Constantly remind yourself what you are trading to continue in your comfort zone.
- 35. 1/2 STEP:TIME Track your time
- 36. WHERETO FINDTIME Email Free consultations to non-prospects Meetings- stated objective Wasted peak hours- PROTECT this time! Make a list of things to stop doing
- 37. THANKYOU! For a more detailed version of this process, download my complimentary Sustainable Growth Road Map. MandiEllefson.com