This document summarizes MusicNodes, a service that allows artists, media companies, and labels to publish and share music through web widgets called "nodes." The nodes can be embedded on websites, blogs, social networks and more. MusicNodes works along the "long tail" by sharing both popular and niche music. For artists and labels, it is a new marketing tool. For media companies, it is a content source and potential revenue generator through advertising. The service has seen promising early results, with over 600,000 node displays and 150,000 streams in its first 4 weeks of pre-paid launch. MusicNodes aims to launch the service globally.

1. MUSICNODESfor artists and mediaINMA seminar, Oslo 4. mars 2010Kjetil Manheimkjetil@musicnodes.com

2. The musicindustry

3. We love music

4. And whatwe love, weshare

5. http://www.flickr.com/photos/jrossol/

6. It Didn’tstopthe human behaviour

9. The result

10. Challenge Over time themusicindustry has beenpushedinto a corner whereit’sproduct is hard to distribute and evenharder to collectupon. And this is despitethefactthatpeoplereally love theirproduct!

11. The media industry

12. Bakgrunn The Online business model

13. Theiraccess to music is limited

14. This guy, hadthisidea…

15. Through a web widget from Musicnodes, music is beingpublished and shared. Wecallthewidget a ”node” Link & embed www.

17. Artists, Musicpublishers Labels

20. Reviews

21. Interviews

22. Blogs and microblogs

23. Social talkBig names Nichemusic Musiccatalogue, people’s talk Musicreleases News media Music media Social networksites Nichemusicsites Blogs& homepages Microblogs Directmessages

24. For the media Musicnodes is a source for content and revenue

25. For themusicpublishersMusicnodes is a new marketing tool for sharingoftheirowncontent, distribution and publicrelations over the Internet.

26. For theadvertisersMusicnodes is a communicationchannelwithhighvisibility by itscontextualplacement.

27. Noder med betalteavspillinger: http://www.dagbladet.no/2010/02/20/kultur/musikk/bylarm/10506726/ http://www.dagbladet.no/2010/01/23/kultur/mgp/musikk/melodi_grand_prix/tv_og_medier/10069042/ http://www.kingsize.no/News.aspx?ArtNo=9670 http://730.no/Blog.aspx?newsId=3697 Noder på annonsørside: http://www.statoil.com/heroes/no/IngridOlava/Pages/default.aspx Blogs : http://latzy4ever.blogg.no/1264778275_ill_take_you_high.html http://saracute.blogg.no/1264779097_mira_craig_ill_take_y.html#comment http://jeglikerpai95.blogg.no/1264778258_ill_take_you_high.html#comment Sharing ( social ) http://bit.ly/MiraCraig- http://bit.ly/VINNER-BYLARM2010 Strictly Confidential

28. The platform/ Dashboard - Full view over the number of streams, sales and income - Access to generate nodes from the available music catalogue

29. In the first 4 weeksafterpre-betalaunch: Nodes has beenspread to over 5 000 locations The nodes has beendisplayed 600 000 times Over 150 000 streams has beenplayed Over 2 percentclick rate onthedisplayed ad The node click rate (activationofstream) is on a 20-25 percentaverage – and up to 70 percenton best performance And wehaven’tactuallystarted, yet………

30. The service Free usage for everyoneofthe nodes. The node containseither a 30 sec samplestream or a pre paid full stream (ads) Advertiserscanbuy ad space in connection to the general usage ofthe nodes. Advertiserscanbuy ad space in connection to spefific and selectedcontent (provided by thelabels and/or Musicnodes)

31. The service is beinglaunchedglobally

32. Kjetil Manheim +47 900 64 675 kjetil@musicnodes.com Preben Lugg +47 976 92 052 preben@musicnodes.com www.musicnodes.com www.twitter.com/musicnodes