Customer Engagement Model (CEM)

•

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Marketing is getting tougher day by day. Traditional Ways seem way out of context. In this day and age of competence and choice-overload, marketers have to be innovative in their approach to acquire users. We at Smartican have come with a new method to gain more traction. Its called the "Customer Engagement Model". Lets share and discuss possibilities in this kind of marketing model. And thank you for looking at this presentation. :)

Marketing

Hello!
I am Mani Dev Gyawali
I am the Cofounder, CTO of Smartican.com.
You can reach me at:
mani@smartican.com

In CEM , a user feels obliged
to market your product to
others out of self-interest.

PEPSI is a prime example of a
company “engaging” users to
market them out of self-
interest.

“the7thingsshow”
We at Smartican, invite teens and young adults to
host an episode of our in-house series, The 7
things show.

2,596,098
pagevisits from “The 7 things
show” in a month.

CEM can be applied on everyone.
Like, Literally

We are also planning on a white
hacking campaign.
…. and many more. All applying the CEM
concept.

Customerengagementmodel
Find some
customers
Let them
do the
marketing.
Engage
them

Thanks!
Feedbacks will be
appreciated :)
Let’s become Knowns:
mani@smartican.com
https://in.linkedin.com/in/manigyawali

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