The evolution of digital marketing by Manik Sharma:In this era of technological and virtual evolution, Digital Marketing is a form of digitized marketing, which is done on an electronic platform. Advertisers are confronted with new difficulties and opportunities inside of this digital age. Digital marketing is the usage of electronic media by the advertisers to advance the products or services into the business sector. The fundamental goal of digital marketing is drawing in clients and permitting them to cooperate with the brand through digital media. This digital adoption helps to provide cost-effective, consistent, personalized customer messaging as compared to traditional marketing such as print, television, direct mail and so on. This article concentrates on the significance of digital marketing for both advertisers and buyers. We will also look at the impact of digital marketing on the organizations' deals and brand value. Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. . Digital marketing activities are search engine optimization (SEO)[3], search engine marketing (SEM), content marketing, PPC and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books and any other form of digital media, Their is Huge scope of Digital Marketing and if you are thinking to make career in Digital Marketing then its right time. This Presentation is copyright of POPO Inc. & Manik Sharma http://www.popoindia.com http://www.maniksharma.xyz