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manishkc_portfolio_2020
1. Hi
My name is Manish Chauhan and
I’m a senior strategist & experience
designer from London, England.
Project Portfolio 1996_2020
🇦🇪 Local Mobile
(+971) 58 574 4580
🇺🇳 International WhatsApp
(+44) 7557 882354
📧 Email Address
hello@manishkc.com
2. _Thinking
Creative • Critical • Intuitive • Problem Solver
Multi-Skilled with holistic deep knowledge across situations,
domains and a specialist in multiple areas.
(Fraser, 2014)
I’m an M Shaped Person
INTERACTION
DESIGN
EXPERIENCE
DESIGN
PRODUCT
DESIGN
SERVICE
DESIGN
DESIGN
THINKING
GRAPHIC
DESIGN
SOCIAL
DESIGN
2
4. _Competances
BrandArchitecture
Strategic foresight and narrative
architecture defines the interaction (IxD)
across user, product and stakeholders.
DesignThinking
Utilising my creative energy to focus on
Innovative out the box. Researched (RxD)
solutions flexing squares into circles.
GraphicDesign
My training in symbols, type, space, shape,
and layout has given me the foundation to
transfer between disciplines.
ProductDesign
From concept to development, I enjoy
collaborating with developers and testers to
prototype solutions for eventual release .
ExperienceDesign
From user (UxD) to customer (CxD) defining
sensory pain to pleasure touchpoint
between the personas of the service journey
AgileDesign
Within the project process, agility is key to
be s.m.a.r.t.e.r within the holistic process
thinking fast and executing lean precision.
4
6. _Method
LEARNING
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DOUBLE DIAMOND BY DESIGN COUNCIL UK
A-B problem solving & Interpretations of the Revamped Double Diamond (Nessler, 2016)
6
8. _Challenge
I
A
A consumer electronics start-up with Bang & Olufsen
roots, this flexible speaker system allows users to enjoy
solo, stereo and theatre sound on the go.
Our team focused on ”what do Kien customers want
from an online shopping experience?”
Brief
II
Project in numbers
40+
Module components
designed for apps
2
Departments involved
6
weekly iterations, from
assessment to UX design
6
designers in the team
Roles
- Facilitator
- Historian
- Vibemaster
Responsibilities
- User Researcher
- Product Designer
- Brand Strategist
8
9. _Process
A Discover Research
III
Analogous: immersive research techniques, whereby we
played with sensory design and hosted for the owner a
blind and silent food tasting experience exploring the
power of flavours and sound with the environment.
Primary: Putting ourselves in the shoes of the users we
ordered Kien products ourselves and went through the entire
customer journey first-hand, from ordering online to
unboxing the products. We also carried out similar research
with competitors, mapping the experience and the services of
best-in-class brands and companies, both online and in-store.
Secondary: This involved interviewing experts in relevant
fields such as e-commerce and technology, carrying out user
interviews, and observing target users. This was in order to
gain insights and develop personas into user purchasing
behaviour and online and entertainment habits.
Tactics
- Journey Mapping
- Empathy Map
- Product Testing
Tools
- Post It's
- Pop
- InVision
9
10. -
_Method
Defining Insights
Brand ambassadors: Originated through a crowd-
funding campaign, Kien backers passionately and
vocally advocated the product and services.
Experience in person: Users had a need to try out
expensive audio products such as Kien in person
before buying online.
Developing Ideas
Flexibility: Users loved the flexibility of Kien’s products,
for example the ability to listen to Kien speakers in
multiple different setups including on-the-go.
V
10
11. _Output
B
Low-fidelity: A very basic paper prototype that
was intended to simply test potential online checkout
experience concepts and valuable as it validated
the initial idea.
Sketching out the desired user journey allowed
the team to guerrilla test with consumers, receive
feedback, and prioritise which stages to develop,
which even led to new ideas.
Mid-fidelity: The next step of testing involved turning paper to
digital in order to build a slightly more realistic user journey.
For this stage, we simply drew out each ‘screen’, then using
POP app we took photos of each ‘screen’ and linked them
together with interactive gestures to create a very crude and
basic, yet functioning app.
High-fidelity: For the final rounds of prototyping we wanted to
add a more complex level of interaction, and a more realistic
feel to the experience, so we decided to use Invision. This time,
we decided to move away from just testing the concept of the
business model, and added features that could potentially
exist within an actual user journey.
IV
Defining Prototypes
Findings
Passionate -
Flexible -
Sensual -
Results
Engagement 75% from 10%
Features 100% from 25%
Leadership 100% from 50%
11
12. _Impact
B
VI
Beyond Sound
Reflections
Highly positive team
building and product
alignment with users.
Revisit
Due to international proximity,
I would of liked to improve
stakeholder Participation
Proposal Two: 'Experience Kien': Allows shoppers to request to
'try' a Kien product from a local owner. Enabling prospective
customers to experience the product physically, but also receive
a genuine, positive review from a current Kien owner and
brand advocate. Owners that lend out their systems become
brand ambassadors and receive benefits such as discounts and
early access purchases.
Proposal Three: Unbox Me': A holistic product package that
creates a seamless 'out-of-the-box' setup. As research
discovered that setting up audio equipment was often a huge
pain-point during a customer’s journey and the final product
purchase phase.
The realistic nature of the prototypes allowed us to ‘sell’ the
design to the client, with the various concepts now being
integrated into their business model.
Proposal One: 'Beyond Sound': A flexible short-term brand
service model whereby subscribers can look forward to
receiving a tailored box each month based on a lifestyle theme
of their choosing. There is a variety of packages each
providing different gifts, from music karaoke, movie nights, or a
gaming party, that help facilitate the hosts and guests to have
the best time possible.
12
13. _Method
DOUBLE DIAMOND & MOST LOVABLE
Modified from Model Showing the viability of the product (Warburton, 2016)
LEARNING
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14. _Service & Social Design
R e f u g e e s M a k e a L i v i n g
UNHCR
I
14
15. _Challenge
I
A
Today over 65 million people around the world have
been displaced by conflict and persecution, forced to
flee their homes to escape immediate danger and
humanitarian crises.
Challenged with “How to enable refugees to use the
internet as a tool to make a living.” We adopted
technology to inclusively connect with businesses and
responsibly utilise impact skills for personal livelihood,
individual growth and social discourse.
Brief
II
Project in numbers
20+
Module components
designed for apps
4
Departments involved
2
weekly iterations, from
assessment to UX design
3
designers in the team
Roles
- Facilitator
- Vibemaster
Responsibilities
- Desk Researcher
- Experience Design
15
16. _Process
A Discover Research
III
We conducted a rigorous research period by
interviewing experts in relevant fields, we gained
insights and developed personas of displaced
refugees along with their needs and habits.
Tactics
- Journey Mapping
- Personas
- User Testing
Tools
- POP
- Sketch
- InVision
16
17. -
_Method
Defining Insights
Developing Ideas
V
For this initiative, digital transformation began
with understanding skill based work and a
new hybridised A.I workforce for a new
global platform.
Turning paper to digital in order to build
a slightly more realistic user journey,
we tested potential online experiences
to validate the initial concept
17
18. _Output
B
IV
Developing Prototypes
During this stage, we simply drew out each
wireframe, then using the POP app we took
photos of each ‘screen’ and linked them together
with interactive gestures to create a basic, yet
functioning app to be used in Africa.
Findings
Low-Tech -
Communication -
Security -
Results
Engagement 80% from 10%
Features 100% from 25%
Regulation 100% from 50%
18
19. _Impact
B
VI
Enabling Refugees
A holistic product that creates a seamless flexible short-term
projects, assigns a database with paid tasks to assist refugees
to gain foreign experience with business and passively transfer
a personal sense of autonomy and industriousness.
Reflections
Fulfilling Social design
to make real change
from the ground up.
Revisit
Would of like to done more
on location user testing to
find any unique behaviours
19
20. _Method
LEARNING
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DISCOVER DEFINE DEVELOP DELIVER
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DOUBLE DIAMOND & SPECULATIVE THINKING
Modified from Collaboratively Prototyping, Experiencing and Impacting Future Scenarios (Chris and Elliott P., n.d.)
20
22. _Challenge
I
ABrief
II
Project in numbers
60+
Module components
designed for apps
20
Departments involved
6
weekly iterations, from
assessment to UX design
2
designers in the team
Roles
- Facilitator
- Historian
- Timekeeper
Responsibilities
- Visual Designer
- Brand Strategist
- User Researcher
A transformations challenge whereby Lotus a struggling
automotive brand with heritage assets needed to-be
revitalised for a cross-generation of racers with a
cult-like following.
Integrating Human-centred design and a Human-computer
interaction platform which developed into a circular
integrated service model solution with emerging
technology and material science components.
22
23. _Process
A Discover Research
III
Some time ago, Lotus had been struggling with a slump
in car sales and a decline in new product awareness.
The last decade has seen the overall brand decline,
with a weighing amount of assets.
As such, Lotus required a much needed revitalisation by
ripping up the proverbial rule book, and pushing the bar,
by taking inspiration from emerging car manufacturers
and being conscious of the existing community and
distilling the heyday of racing with generations of global
demographics, there is an opportunity to educate and
disrupt the traditional motor engine based enthusiasts to
the silent lightweight torque driven motors.
Tactics
- Journey Mapping
- Empathy Map
- Product Testing
Tools
- Adobe
- Keynote
- Sketch
23
24. -
_Method
Defining Insights
The number one focus in the future for brand
engagement will be based on connectivity
and increased digitalisation, within both the
lifecycle-centric and service-driven models.
Developing Ideas
As such, we focused on supporting “the core
hero product as always protected and preserved,
leaving the consumer is open to experience more
of the culture and the lifestyle in the moment.”
V
24
25. _Output
B
The 2012 Lotus Racing Brand Guidelines represent the
components that define the DNA of Lotus and which
encapsulate the ethos of Colin Chapman from its
founding in1962.
With a vision and priority to revitalize the brand awareness
within an evolving experience economy, Lotus could utilize its
strategic network to assist with the integration of technology
and the environment while developing a digitally spirited and
dependent generation who are globally connected social eco-
system, encompassing the various user’s lifestyles. Such as 57%
of Gen-Z prefer sustainable, popular products over unique
individualism.
IV
Delivering Services
Findings
Heritage -
Family -
Viceral -
Results
Comprehension 70% from 10%
Components 100% from 25%
Software 80% from 10%
25
26. _Impact
B
VI
During this transition and integration with technology, Lotus
can create new revenue with further innovations for it’s future.
Internal sales components would be revitalized with a human
360 approach, we can create a unique app integrating haptic
(physical, cognitive, emotional) experience that could create a
virtual actualization, enthralling, educating and inspiring
emerging e-racing community.
The younger generations and older car enthusiasts who enjoy
capturing sensory experiences, will drive social media interest
and intrigue social media and Live-streaming platforms, such
as Twitch. Internally, this technology could be developed to
prepare rapid 3D interior and exterior prototypes.
E.Mind Academy
Reflections
Enjoyed Turning a brand into a
self sustaining service for future
generations and emerging talent.
Revisit
Preferred to have transformed
more of the business with
stakeholders across departments
26
27. _Method
LEARNING
REFINE
DISCOVER DEFINE DEVELOP DELIVER
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DOUBLE DIAMOND & NARRATIVE STORYTELLING
Modified from Patterns of Stories and Novels (Spence, 2013)
27
29. _Challenge
I
A
In Canada, many complex medical treatments are only
accessible in major city centers where there is a
concentration of medical specialists.
While Canadians are fortunate to have a universal
health care system to pay for treatment costs, not all
costs outside of the actual treatment are covered - this
includes many patients whom cannot afford to relocate
to major hospitals centres in order to qualify for 3-6
month treatment or receive care.
Brief
II
Project in numbers
20+
Module components
designed for apps
4
Departments involved
4
weekly iterations, from
assessment to UX design
1
designers in the team
Roles
- Vibemaster
- Ghost
Responsibilities
- Visual Designer
- Experience Strategist
29
30. _Process
A Discover Research
III
Seeking to help solve the “deficiency in
housing” the Canadian public health care
system. We researched the medical
treatment journey and leveraging furnished
rental community via the Corporate Housing
Providers Association (CHPA),
We began looking to discover ways to
assist donors, patients through this
difficult time.
Tactics
- Journey Mapping
- Empathy Map
- Product Testing
Tools
- Sketch
- Zeplin
- Custellence
30
31. -
_Method
Defining Insights
Developing Ideas
Revealing the experience of receiving care from a
family orientated perspective, with the emotional and
empathy process allowed many elements of trustworthy
loyalty to be built into the prototype. Revealing the
stories into stages also helped develop invested
opportunities for the donors within the wireframes.
V
By interviewing the vulnerable, advocates
and medical professionals we determined that
High rent costs for short-term temporary housing
and lack of supply - Toronto currently experiencing
a shortage in rental housing, Inflexibility in
landlords and lease agreements compounded
with a lot non sufficient public funding, has created
a Squeezing effect whereby Patients and families
forced to leave jobs pre, during and post treatment.
31
32. _Output
☰ Contact Us
1 in 3 Canadians will experience! nancial hardship when relocating
close to hospitals to receive care.
Healing Needs A Home
Donate Today
Many patients cannot a" ord to
relocate to major hospital centers in
order to qualify for treatment or
receive care.
Your donation will support StayWell
in its' mission to provide reduced-
cost housing in clean, comfortable,
and safe areas close to patients'
designated hospitals.
Is your hospital enslisted with
StayWell? Bring subsidized housing
to patients who require Toronto's
medical care. We'll show you how.
Helping Patients Find
A Home
Learn More
Give Comfort To
Healing
Donate
Enlist Your Hospital
Learn More
About Us
Our Story
Our Work
Mission & Vision
Meet The Team
The Cause
The Cuase
Stories
Get Involved
Volunteer
Enlist Your Hospital
Donate
Contact Us
Give Comfort To Healing.
Your donation will support StayWell in its mission to close the health care relocation cost gap
by providing comfortable subsidized temporary housing.
Donate Today
Terms & Conditions
StayWell 2019
StayWell Partners
Care About Their Pateints
Tina Proulx faced insurmountable! nancial barriers to receiving life-saving
treatment when she was forced to move to one of the most expensive cities in
the country without any income.
Learn how StayWell emerged to help Tina make the easy decision of choosing
to save her life without sacri! cing her! nancial welfare.
Making A Difference:
The Story of Tina Proulx
Read More
⌃
The Cause
B
Turning low fidelity wireframes into commutative
program user flows and be transformed into site
‘pages’ with emotional micro-interactions that
communicated the sensitive nature that gave
linked gestures to be minimal but impactful
meaning of patients to donors.
IV
Developing Solutions
Findings
Emotional -
Communication -
Security -
Results
Engagement 80% from 10%
Features 100% from 25%
Regulation 100% from 50%
32
33. _Impact
B
VI
In the quest to assist charitable organisations
a journey map was developed to help align
stakeholders and foreshadow practitioners,
patients and the donation to receipt process.
Changing Habits
26/02/2020, 15:36Custellence | Main
Page 1 of 1https://custellence.com/app/main/15198483
)
PMH, MOUNT SINAI, UHN Program requirements
Speci;c Patient
Programs
)
Patient Eligibility Page
Hits
Contact Us completed
forms
Content Participation
and Patient
Questionnaire
)
)
Organic Online Search Post Application
Acceptance
Eligibility Exploration and/or Application THP Contract
)
On Site Exploration Program EnrollmentPre-Site Exploration
)
* * * * * * * * * * * * * * * * *
!Touchpoint:
Phone
Main challenges
"Policy and Rules
Organisations
Support Systems
Organisations
Processes
Organisations
Activities
Metric and Data
#Competitors and
Substitutes
$Touchpoint:
Print
%Touchpoint:
Physical
&Touchpoint:
Digital
Service Evidence
'Customers
Emotional State
(Customer
Journey
%Persona Pro;le
STAYWELL - Journey (Empathy) Map & Service (System) Blueprint All changes saved
!Map list
" Share
# $ % &Help
'
(Menu
Donate Today
Your donation will support StayWell in its mission to
close the health care relocation cost gap by providing
comfortable subsidized temporary housing.
Fields marked with * are required.
Donate Today
$25 $50 $100 Other
How Much Will You Donate?
Donation Details
First name*
Email (to receive receipt)*
Last name*
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Name on card*
MM/YYYY*
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staywell
staywell
Thank you [Donor],
your generosity goes a long way in ensuring that Canadians in need of specialized treatment and procedures actually receive the
care they require.
All proceeds go directly to subsidizing temporary housing for Canadian patients who require re-location for majour treatment,
Caring donors such as yourself not only materially support those in need, but additionally support the Staywell charity in
bringing the issues of accessible healthcare to the forefront of public policy.
If you would like to know more about our work, and how you can be of further assistance, please contact donor
services at info@staywell.charity.
If you have any question about your donation or receipts please email receipts@staywell.charity
On behalf of our entire charity and Canadian patients in need, we thank you for your donation and willing spirit.
Stefan Weldishofer, Director
Staywell Charity
Stefan Weldishofer, Director
Staywell Charity
Jane Doe
10 Capreol Court
Unit 000
Toronto, ON
M5V 4B3
Official Donation Receipt
Jane Doe
10 Capreol Court
Unit 000
Toronto, ON
M5V 4B3
Donation Details
Receipt Number/Numéro de reçu: T1593691
Location Issued/Lieu de la délivrance: Toronto, Canada
Amount/Montant: $50.00
September 29, 2018
Staywell Charity
157 Adelaide Street West
Suite #111
Toronto, ON
M5H 4E7
Canada Reveue Agency/Agence du revenu du Canada:
www.canada.ca/charities-giving
info@staywell.charity | www.staywell.charity
Reflections
Fulfilling cause bringing
people together for others in
the need for better healthcare.
Revisit
Archetypes, personas and
user research could of lead to
more innovative solutions
33
35. _Innovation Talks & Interactive Workshops
M a s t e r i n g E x p e r i e n c e D e s i g n
Teaching
I
35
36. -
_Method
Tomorrows People
I’ve been facilitating classes and design
thinking workshops on approaches
Speculating Futures to Anticipate Usability,
Prototyping World-building Brand
Narratives, and Look forward to my next
event Managing Agile Teams & Cultural
Project Capabilities.
Change-Makers
Currently been holding events in Toronto,
Dubai and London to build a capable
co-collective and currently looking
forward to lecturing at a number of
institutions and organisations.
II
Fortune 500 Consulting - Accenture / Multi Sector Industry - TATA Consulting / Ph.D. Design & Business - Univeristy of Dubai
36
38. LEARNING
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CIRCULAR (REMOTE-NOMAD) ECONOMY
(Mohan, 2018)
_Economy
MILANOTE
ZOOM /
GOOGLE MEETS
MURAL
INVISION
CUSTELLENCE
38
39. 🇦🇪 Local Mobile
(+971) 58 574 4580
🇺🇳 International WhatsApp
(+44) 7557 882354
📧 Email Address
hello@manishkc.com
_Q&A
