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Creating a Successful Social Recruitment Strategy
- 1. SOCIAL RECRUITMENT PLATFORM Creating a Successful Social Recruiting Strategy Manish Grover Wisestep.com HCMNext 2013 1
- 2. SOCIAL RECRUITMENT PLATFORM Do you need a Social Recruitment Strategy ? 2
- 3. SOCIAL RECRUITMENT PLATFORM Social Media – Compelling Stats If Social Networks were ranked as Countries by Population China : 1.34 Billion India : 1.21 Billion Facebook : 1 Billion + Facebook Mobile: 600 Million Twitter : 500 Million United States : 315 Million Indonesia : 237 Million Linkedin : 200 Million Brazil : 193 Million 3
- 4. SOCIAL RECRUITMENT PLATFORM Social Media – Compelling Stats 2 Members join Linkedin every Second That’s 60 Million Members Annually That’s the Entire Population of UK added each year. 4
- 5. SOCIAL RECRUITMENT PLATFORM Social Media in India • 18 Million : Linkedin Users • 30 Million : Resumes on Naukri • 65 Million : Facebook Users • 700 Million : Mobile Phones Imagine the future where most of these Mobile phones have Social Media * Samsung and Apple are one of the worlds most valuable companies by Market Cap. 5
- 6. SOCIAL RECRUITMENT PLATFORM Job Seekers on Social Media Some Global Trends • 88% Jobseekers have at least 1 Social Media profile. • 130 Average number of Friends of a Facebook User • 1 in 6 People credit Social Media with their current Job (in US) Expect Similar Trends in India soon. 6
- 7. SOCIAL RECRUITMENT PLATFORM Is All Social Media the Same ? • Facebook is like a Party People are there to have fun, chat up, take pictures and share them • Linkedin is like a Conference People are looking to network and get ahead professionally • Twitter is like a Club There’s a lot of noise and people talking at the same time 7
- 8. SOCIAL RECRUITMENT PLATFORM Social Media - Speed New Yorkers received tweets about an earthquake 30 seconds before they felt it Social Media moves @ lightening speed Just Imagine what it can do for bad news 8
- 9. SOCIAL RECRUITMENT PLATFORM Social Media Drives Change and Impacts Lives - The First Black President of America - The Arab Spring - Anti Corruption Protests in India Large number of people coming together for a common cause 9
- 10. SOCIAL RECRUITMENT PLATFORM Social Media reaches - a very large number of people - very quickly and - creates high impact change 10
- 11. SOCIAL RECRUITMENT PLATFORM So… If you don’t have A Social Recruitment Strategy soon, you might be losing the War for Talent. 11
- 12. SOCIAL RECRUITMENT PLATFORM Crafting your Social Recruiting Strategy • Creating and Managing Social Media Presence • Social Recruitment • Referrals powered by Social Media • Employer Branding • Metrics and Expected Results • Social Media Engagement 12
- 13. SOCIAL RECRUITMENT PLATFORM Crafting your Social Recruiting Strategy Creating and Managing Your Social Media Presence 13
- 14. SOCIAL RECRUITMENT PLATFORM Creating your Social Media Presence 14
- 15. SOCIAL RECRUITMENT PLATFORM Creating your Social Media Presence Set up Your Company Pages on Facebook, Linkedin and Twitter • It’s Easy • It’s Free • It does not need Technology skills • Make It a part of the organization process • Assign Ownership to actively manage it 15
- 16. SOCIAL RECRUITMENT PLATFORM Managing your Social Media Presence • Keep Information Current and Updated on your Social Media Page • Use it as a channel for Corporate communication to Internal and External Stakeholders • Have a Social Media Policy that defines Do’s and Don’ts . • Special Policy emphasis on managing PR disasters 16
- 17. SOCIAL RECRUITMENT PLATFORM Crafting your Social Recruiting Strategy Social Recruitment – Getting it Done 17
- 18. SOCIAL RECRUITMENT PLATFORM Social Recruitment – List Your Jobs on Social Media List your Jobs on your Social Media Page Facebook Page, Twitter feed, Linkedin Groups Distribute your Jobs to • Your Employees Status Updates • Various Job Boards that have Social Presence • Get your page Fans to Share and Like the Jobs Social Recruiting Apps help List your jobs and Automate Job Distribution 18
- 19. SOCIAL RECRUITMENT PLATFORM Social Recruitment – Website Makeover with Social Plugins Synchronize the Jobs on Social Media with your website to get “One View” Add Social Plugins : • To Allow Instant Application for Jobs • To Allow Instant Job Referrals Convert Visitors to Job Applicants and Referrers 19
- 20. SOCIAL RECRUITMENT PLATFORM Social Recruitment – Social Plugin Stats • 40% : Visitors to your website that are Job Seekers • 30% : Increase in Job Applications after integrating with “Apply with Linkedin” • 10% : Visitors to your Jobs Section that are browsing Jobs for Others 20
- 21. SOCIAL RECRUITMENT PLATFORM Social Recruitment – Employee Referrals • Employee Referrals is the preferred source to hire • Make it Simple to Refer. Don’t ask everything in Duplicate Use Social Media to enable Employees to Share jobs and Track those referrals Facebook vs Yammer Create an Extended Employee Referral program for non - employees 21
- 22. SOCIAL RECRUITMENT PLATFORM Website Jobs Section has Social Post Selection Process. Visitor 2 Media Sharing 1 gets the Job . 6 Visitor 1 gets paid referral reward 5 Recruiter Tracks Status of All by Recruiter Applicants and Referers Including 7 Visitor 2 Visitor 1 sees the Job on 1. Website Job Section 2. Social Media 2 Thinks her friend is a fit for this role Visitor 1 refers the Job to her friend Visitor 2 on Facebook or Linkedin 4 Visitor 2 Applies for the Job. 3 22
- 23. SOCIAL RECRUITMENT PLATFORM Use Social Media for Reference Checks • The Cost of a Bad hire is usually 3-6 months Salary of the Hire. That’s Expensive Use Social Media for Reference Checks • For Experienced hires, check their Linkedin profiles • For Younger employees, check Facebook profiles 23
- 24. SOCIAL RECRUITMENT PLATFORM Social Recruitment – Get a Platform There are many Platforms (SaaS) that can set up and manage your Social Recruitment Processes Try, Test and Rent or Buy 24
- 25. SOCIAL RECRUITMENT PLATFORM Crafting your Social Recruiting Strategy Employer Branding 25
- 26. SOCIAL RECRUITMENT PLATFORM Employer Branding – Showcase on Social Media • Work Culture and Environment • Life@theCompany, Events, Activities • Showcase Successful Employees, Thought Leaders, Interactive Webinars • Company Blog • Senior Company Leaders to Tweet 26
- 27. SOCIAL RECRUITMENT PLATFORM Crafting your Social Recruiting Strategy Metrics and Expected Results 27
- 28. SOCIAL RECRUITMENT PLATFORM The Beauty of Social Recruiting… …is that you can measure everything 28
- 29. SOCIAL RECRUITMENT PLATFORM Important Metrics to Track • Number of Applications ⁻ Through Social Media ⁻ Through Referrals ⁻ Through Referrals on Social Media • Hires made through Social Media Applicants • Apply to Hire Ratio • Cost of Hire • Time to Hire 29
- 30. SOCIAL RECRUITMENT PLATFORM Expected Results from Social Recruiting Candidate Quality should ↑ Employee Referrals should ↑ Average Time to Hire should ↓ Average Cost of Hiring should ↓ 30
- 31. SOCIAL RECRUITMENT PLATFORM Crafting your Social Recruiting Strategy Social Media Engagement 31
- 32. SOCIAL RECRUITMENT PLATFORM Just as companies check Prospective Employees on Social Media… Prospective Employees also check Information and Feedback on the company from Social Media and the Web 32
- 33. SOCIAL RECRUITMENT PLATFORM There is always going to be some negative Feedback about the organization • Actively manage it • Be Responsive • Be Fair, Transparent and Reasonable 33
- 34. SOCIAL RECRUITMENT PLATFORM If you don’t engage your employees, prospective employees, stakeholders on Social Media, someone else will These days Finding and Reaching Passive candidates is easy 34
- 35. SOCIAL RECRUITMENT PLATFORM 35
- 36. SOCIAL RECRUITMENT PLATFORM Social Media is evolving rapidly and… Great Jobs may just find your Top Talent on Social Media 36
- 37. SOCIAL RECRUITMENT PLATFORM So, If you don’t have a Social Recruitment Strategy yet, put it on Priority # 1 ! 37
- 38. SOCIAL RECRUITMENT PLATFORM Here’s a Quick Summary to Get You Started ! 38
- 39. SOCIAL RECRUITMENT PLATFORM Key Takeaways • Twitter is the place for Distribution • Facebook is the place for Referrals and Branding • Linkedin is the place for Headhunting, Passive Candidate Search and Employer Branding • Mobile will be the Dominant channel to access Social Media • Facebook and Linkedin are changing too. Watch the Changes 39
- 40. SOCIAL RECRUITMENT PLATFORM Key Takeaways • Social Recruiting will complement your existing hiring, not replace it • List your Jobs on Social Media • Use Social Plugins to Convert Website Visitors to Job Applicants and Referrers • Use Social Media to Power Employee Referrals and Reference Checks • Get Automated Tools and Platforms to Manage Processes • Continuously engage with your Existing and Prospective Talent 40
- 41. SOCIAL RECRUITMENT PLATFORM And Some Tips and Tricks... 41
- 42. SOCIAL RECRUITMENT PLATFORM Some Tips and Tricks • Humor and Fun content gets significantly more number of Likes and Shares Make your Job Descriptions Fun to Read. • Make your Candidate search more effective Cross reference leads from Job boards and Social Media • Currency Rewards are not directly allowed on Social Media 20% Discount vs Rs 200 to Like the page 42
- 43. SOCIAL RECRUITMENT PLATFORM Some Tips and Tricks • Linkedin Groups are a great place to find targeted Candidate pools • Use Linkedin to Connect to Open Networkers to reach 2nd and 3rd level connections A bigger network is the key to Effective Social Recruitment 43
- 44. SOCIAL RECRUITMENT PLATFORM I hope you Had Fun Thanks a Ton! Wisestep.com is partnering with companies for setting up their Extended Employee Referral Program You can reach me on manish@wisestep-inc.com 44