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Canon
- 2. A Study on Promotion Strategies of CANON Digital Cameras Under the guidance of- Dr. Chitra Sivasubramanian
- 4. Company Overview Who We Are
- 8. Strength Through Diversification 25.7% Business Machines 65.5% Office Imaging Products Monochrome NW MFDs Office color MFDs Full-color copiers Personal PPCs/MFDs Other products Cameras Digital cameras Digital video camcorders Film cameras Lenses LCD projectors Other products Business Information Products Document scanners Handy terminals Electronic dictionaries 8.8% 2.4% 34.3% Computer Peripherals LBP and MFP Printers Inkjet printers Inkjet all-in-ones Image scanners Other products 28.8% Calculators Other products Optical & Other Products Semiconductor systems LCD exposure systems Broadcasting equipment Medical equipment Other products
- 12. The photographic image ... is a message without a code. - Roland Barthes, French thinker.
- 13. ‘ Our World, One World' Fashion Photography Workshop
- 20. FINDINGS
- 23. Better Brand for Investment 24% 31% 23% 22%
- 25. Better brand of Canon to Invest 48% 35% 17%
Notas del editor
- Proprietary & Confidential
- Proprietary & Confidential Toner Cartridge Recycling . Canon Consumer Products Recycling Program – Printers, scanners, multifunction printers and fax machines are eligible for recycling under this program Business Copier Remanufacturing Program – Outfitting older copiers with current parts and added new features and/or functions since 1993. The New Model contains new, reconditioned and/or recovered parts. Green Procurement Green procurement refers to the practice of purchasing products and services that minimize environmental burden. Canon purchases many parts from outside suppliers. In 1997, we established the Green Procurement Standards, which we apply when deciding which suppliers to use, based on self-evaluations and inspections.
- Proprietary & Confidential This slide presents Canon’s Global environmental Goal, which is: for all of Canon companies world wide to actively pursue maximization of resource efficiency In order to maximize our resource efficiency Canon has a vision for 2010 referred to as Factor 2 Factor 2 is an overall index by which we plan to at least double our resource efficiency, based on our performance from the year 2000. To achieve this target we will work to enhance the quality of our products and services, while using the same amount of resources. An example of what it means to reduce our environmental factor by 2 (***click***) is developing the technology and efficiency to drive our car twice the distance on the same amount of fuel we’re using. …… that’s exactly what we want to do at Canon with all of our products and services. Raw material procurement, production, logistics, sales, use, collection and recycling) in 2010 should at least be twice the number of 2000 (“Factor 2”) . Factor 2 for 2005 (last year measured) was 1.87
- Proprietary & Confidential