I got Diploma in Digital Marketing with 100% result. All questions are very important for knowledge in Digital Marketing

1. OMP - Final Assignment
Manish Sharma's Certificate
Report Summary
Name : Manish Sharma (14.142.34.106)
Your Score : 100 out of 100 (100%)
Correct Answers : 100 Question
Incorrect Answers : 0 Question
Unanswered : 0 Question
Passing Grade (%) : %
Time taken : 20 mins 40 secs
Your Result : Distinction
Email : mani.sharma25791@gmail.com
Your Answers
Correct
Q1 ) Email Marketing is:

2. A. best used through sending promotions to purchased email lists
B. the process of delivering relevant, engaging and timely marketing messages about your products
and services to a specific group of recipients through email(Your Answer) (Correct)
C. a way of monetizing your database by selling email lists to third party advertisers
D. being used less and less by companies
E. none of the above
Correct
Q2 ) What is the biggest reason that people read marketing emails on mobiles
according to STEEL a recent survey?
A. Saves time
B. To pass the time
C. Not sure who they are from
D. Screening emails to read on laptop or desktop later
E. Subject line sounds interesting(Your Answer) (Correct)
F. It's a company they like to receive email from
Correct
Q3 ) A useful website to monitor email blacklists is:
A. www.blacklists.org
B. www.spamlists.org
C. www.spamhaus.org(Your Answer) (Correct)
D. www.blackhaus.org
Correct
Q4 ) Please check the box or boxes that apply to this statement: An email software
provider such as Mailchimp or AWeber typically provides the folowing functionality:
A. the ability to create and manage groups of email lists(Your Answer) (Correct)
B. Email reports such as open rates and clicks(Your Answer) (Correct)
C. email unsubscribe management(Your Answer) (Correct)
D. email design templates(Your Answer) (Correct)
E. delivery management(Your Answer) (Correct)
F. the provision of lists of email subscribers you can purchase on demand
Correct

3. Q5 ) True or False: Email Marketing can be commonly known as "Unsolicited Bulk
Email"
A. True
B. False(Your Answer) (Correct)
Explanation:False. Unsolicited bulk email is better known as spam. Avoid like the plague!
Correct
Q6 ) True or False: When engaged in bulk email activity it is optional to provide an email
opt-out.
A. True
B. False(Your Answer) (Correct)
Explanation:False. It is not optional. You must provide an opt out facility otherwise you face the
possibility of bad online reputation and in extreme cases, legal fines.
Correct
Q7 ) When building email registration forms through newsletters on your website it is
generally good practice to
A. ask for as much information as possible on a vistors first interaction with your website.
B. ask for the minimum amount of information on the first instance and gather more information through
subsequent interactions where more perceived value is provided(Your Answer) (Correct)
C. not ask for their email address until after you have the leads name and phone number
D. none of the above
Correct
Q8 ) When sending emails it is good practice to show all the copied parties to the email
as it shows how important your website is. True or False?
A. True
B. False(Your Answer) (Correct)
Explanation:False. This is the biggest email sin. It is both unprofessional and illegal to divulge any
third party's email address without their consent.
Correct
Q9 ) Marketing emails that use a graphics format are always better than a bulk email
sent in a design that looks like a personal email client such as Outlook. True or
False
A. True

4. B. False(Your Answer) (Correct)
Explanation:False. It depends on what gets the best click open and click through rates. Often
"personal looking" email designs have better results.
Correct
Q10 ) True or False: Google Analytics can be used effectively in conjunction with Email
Marketing.
A. True(Your Answer) (Correct)
B. False
Explanation:True. Using the ecommerce functionality of Google Analytics in conjunction with specific
click-thru URLs, Google Analytics can be extremely effective to monitor Visits, Revenues,
Transactions, Average Values, Conversion Rates and Per Visit Values of an email campaign.
Correct
Q11 ) Web analytics is:
A. the measurement of a websites quality score, keyword densities and relevance to optimise
marketing reach
B. the measurement, collection, analysis and reporting of internet data for purposes of understanding
and optimizing web usage(Your Answer) (Correct)
C. is the analysis of off-site macro web data to determine best on-site web design methodologies
Correct
Q12 ) The most popular web analytics provider in the world is?
A. Omniture Site Catalyst
B. Click Tale
C. Quantcast
D. Alexa
E. Yahoo Web Analytics
F. Google Analytics(Your Answer) (Correct)
G. Webtrends
Correct
Q13 ) Google Analytics requires website owners to place what on their own website?
A. Javascript Code(Your Answer) (Correct)
B. Cookies
C. Google Promotional Image

5. D. Chocolates
Explanation:Javascript code is placed on the website owners web pages in order to track website
usage and interaction data. Once a visitor accesses the website with the javascript code, Google
then places a cookie on that visitors machine.
Correct
Q14 ) Normally which of the following metrics would have the lowest numerical value
reflected in a Google Analytics account?
A. Hits
B. Unique Visitors(Your Answer) (Correct)
C. Visits
D. Pageviews
Explanation:One unique visitor can have multiple visits and each visit may have multiple pageviews.
One pageview can contain many hits (files requested from a web server). Therefore the lowest
numerical value is normally unique visitors.
Correct
Q15 ) Google Analytics Geographic data provides information on
A. website visitor language only
B. wesite visitor location only
C. website visitor language and visitor location (Your Answer) (Correct)
D. website visitor language, location and building type
Correct
Q16 ) Yahoo analytics is the second most widely used analytics provider in the world
A. False(Your Answer) (Correct)
B. True
Correct
Q17 ) Blogging creates what for your website?
A. A place for you to vent about your customers and explain to them what they are doing wrong.
B. A place to generate unique content that helps your SEO presence.(Your Answer) (Correct)
C. The best part of your website to host images.
Correct

6. Q18 ) Data gathered from website users can be used to optimize conversion rates.
A. True(Your Answer) (Correct)
B. False
Correct
Q19 ) Why do we need to gather data?
A. To understand who our buyers are
B. To optimize our marketing efforts
C. All of the Above(Your Answer) (Correct)
D. None of the Above
Correct
Q20 ) A/B Testing is the activity of posting two different versions of an advertisement, web
page, or email to a subset of users for the purpose of seeing whether Option A or
Option B is better
A. True(Your Answer) (Correct)
B. False
Correct
Q21 ) In traditional Marketing, primary research:
A. is research at your desk
B. is research in the field(Your Answer) (Correct)
C. is research using articles and other published material
Explanation:Primary research is reserach in the field. These can be observations. Lecturer note: If
you have ever run through an airport or out shopping to be stopped to fill out a survey that is a form
of primary research. Secondary research is at your desk where you can investigate using articles
and statistics to support marketing decisions.
Correct
Q22 ) The "inventor" of the World Wide Web was?
A. Bill Gates
B. Steve Jobs
C. Tim Berners Lee(Your Answer) (Correct)
D. Mark Zuckerberg
E. Steve Wozniak

7. F. Thomas Edison
Correct
Q23 ) When comparing online marketing to more traditional marketing methods, which of
the following statements is correct?
A. Traditional marketing is typically less expensive, offers greater accountability and ability to track
successful spends.
B. Online marketing is typically less expensive, offers greater accountability and ability to track
successful spends.(Your Answer) (Correct)
C. Online marketing is typically more expensive but offers greater accountability and ability to track
successful spends.
Correct
Q24 ) What is the name of a blog where the content is not created by the site owners but
instead by site visitors and users?
A. Top Down Blog
B. User Generated Blog
C. Reverse Blog(Your Answer) (Correct)
Correct
Q25 ) In the United Kingdom, what percentage of the online population are buying goods
for delivery on at least a monthly basis, according to Ofcom?
A. 12%
B. 27%
C. 50%
D. 73%(Your Answer) (Correct)
E. 96%
Correct
Q26 ) Today, most internet connections are made through:
A. PCs
B. Laptops
C. Tablets
D. Mobile Devices(Your Answer) (Correct)
E. TVs
F. Cars

8. G. Wearable Technologies
Correct
Q27 ) In June 2013, Facebook reported what percentage of U.S. users are accessing
through mobile?
A. 39%
B. 59%
C. 79%(Your Answer) (Correct)
D. 99%
Correct
Q28 ) How often should you update your blog?
A. Every day
B. Each week
C. Whenever you get around to it.
D. On a regular time interval you set.(Your Answer) (Correct)
Correct
Q29 ) Having an inactive blog is better than having no blog at all.
A. True
B. False(Your Answer) (Correct)
Correct
Q30 ) What is the best thing to do to deal with negative comments on your web page or
social media?
A. Delete the comments immediately
B. Insult the person until they go away.
C. Engage with the person respectfully and try find a solution to the complaint.(Your Answer) (Correct)
D. Try find evidence proving their post incorrect and post that in response.
Correct
Q31 ) Blogs improve SEO visibility?
A. True(Your Answer) (Correct)
B. False

9. Correct
Q32 ) For most third party websites (websites you do not own), it is very difficult to see
any of their html coding. Do you agree?
A. Yes
B. No(Your Answer) (Correct)
Explanation:With most websites you can view their html code with a browser by right clicking on the
page and choosing "View Page Source". Actual text differs by browser type. Some websites can
hide their source code with appropriate programming.
Correct
Q33 ) The countries that are currently considered emerging markets in e-commerce are
sometimes referred to as....
A. BRICKS
B. BROCS
C. BRIKS
D. BRICS(Your Answer) (Correct)
Explanation:Brazi, Russia, India, China, South-Africa
Correct
Q34 ) The World Wide Web Consortium (W3C):
A. owns the World Wide web
B. is an international community that develops open standards to ensure the long-term growth of the
Web (Your Answer) (Correct)
C. is an organisation of the top 50 largest websites by monthly traffic who meet on a quarterly basis to
drive online revenue and E-commerce growth
Correct
Q35 ) What statement do you agree with most?
A. CSS or Cascading Style sheets helps to declutter websites by putting reusable formatting code into
a separate folder on a websites server. (Your Answer) (Correct)
B. CSS or Cascading Style sheets is a type of html that allows text to apear or disappear on a webpage
through the use of hyperlinks
C. CSS or Cascading Style sheets is a web editing software package
Correct

10. Q36 ) Hosting a website requires the purchase of a host machine to be physically placed
in your premises, home or other property where you are located to act as the server
for your website.
A. True
B. False(Your Answer) (Correct)
Explanation:False. You can access virtual hosting through specialist hosting companies meaning the
server is not located at your location.
Correct
Q37 ) When designing an e-commerce site we need to take what into account?
A. Jewellery
B. Phone type
C. Thumbs(Your Answer) (Correct)
D. All of the above
Correct
Q38 ) Responsive Web Design is
A. Web Designers responding quickly to the needs of a business
B. A design methodology that employs interactive multimedia to create a pleasent user experience
C. Designing websites that respond to the device and associated displays that viewers of your website
interact with including smart phones, tablets, laptops, PCs and TVs(Your Answer) (Correct)
Correct
Q39 ) Who do you have a higher probability of selling to?
A. New Prospects
B. Existing Customers(Your Answer) (Correct)
C. There is no difference.
Correct
Q40 ) It is legally acceptable to re-use images taken without permission from third party
websites on your live website provided you do not promote the website through
standard online marketing methodologies.
A. True
B. False(Your Answer) (Correct)
Explanation:All images used must be legal through either purchase from the copyright holder or by
producing yourself through photographs or image development.

11. Correct
Q41 ) The best button colour to drive online conversions is
A. Green
B. Blue
C. Red
D. Orange
E. Purple
F. There is no best colour. It depends on the webiste and the audience and need to be A/B
tested.(Your Answer) (Correct)
Correct
Q42 ) Flash works on all devices and operating systems.
A. True
B. False(Your Answer) (Correct)
Explanation:It does not work on Apple IoS and other devices.
Correct
Q43 ) Retargeting in online advetising relates to:
A. Analysing user behaviour
B. Serving ads only to people who have visited your website but did not turn into conversions(Your
Answer) (Correct)
C. Image testing
Correct
Q44 ) Most Web Designers understand how to successfully attract and convert online
customers
A. True
B. False(Your Answer) (Correct)
Explanation:Unfortunately in the vast majority of cases, they do not so you need to look at their
previous works and question the business outcomes associated with their designs.
Correct
Q45 ) Electronic commerce, commonly known as E-commerce or eCommerce, is used to
describe business that is conducted over the Internet.

12. A. True(Your Answer) (Correct)
B. False
Correct
Q46 ) Which of the following is an example of an e-Commerce platform
A. Facebook
B. Magento(Your Answer) (Correct)
C. Analytics
D. Gmail
Correct
Q47 ) The 5 and 5 Rule states, in part, that you should benchmark yourself against your 5
biggest competitors so you can take what they do best, emulate it, and do
everything else they may do better.
A. True(Your Answer) (Correct)
B. False
Correct
Q48 ) Which of the following is an example of a payment processing service?
A. Twitter
B. Paypal(Your Answer) (Correct)
C. Amazon
D. Sony
Correct
Q49 ) HTML is still the language in which the world wide web is written
A. True(Your Answer) (Correct)
B. False
Correct
Q50 ) Which of the following is important to include on a page targeted towards a user
who we want to convert?
A. Call to Action button
B. The Page is Relevant to the User

13. C. Clear product images
D. All of the Above(Your Answer) (Correct)
Correct
Q51 ) Pay Per Click is a form of Internet Advertising where advertisers
A. pay for every 1,000 impressions served on publisher's website
B. only pays the publisher when an ad is clicked (Your Answer) (Correct)
C. pays on a monthly basis for positioning on a publisher's website
Correct
Q52 ) In online Advertising CPM relates to:
A. the clear pricing model standard
B. the cost of advertising on a publishers website at an agreed rate for every 1,000 page impressions
served(Your Answer) (Correct)
C. the cost of advertising on a publishers website at an agreed rate for every 1,000,000 page
impressions served
Explanation:the M relates to the Latin for 1,000
Correct
Q53 ) Starting with the lowest cost advertsing method to the highest cost, an online
marketer should spend incrementally more in the following order:
A. Cost per Click, Cost per Ad Impression, Cost per Lead, Cost per Acquisition
B. Cost per Lead, Cost per Ad Impression, Cost per Click, Cost per Acquisition
C. Cost per Acquisition, Cost per Ad Impression, Cost per Click, Cost per Qualified Lead
D. Cost per Ad Impression, Cost per Click, Cost per Lead, Cost per Acquisition(Your Answer) (Correct)
Correct
Q54 ) In Google Adwords, your quality score is determined by
A. how much you place as a bid for your chosen keyword phrases
B. your ad rank
C. having relevant landing pages, keywords and ads(Your Answer) (Correct)
D. all of the above
Correct

14. Q55 ) Your Ad Rank equals
A. your bid multiplied by your cost per conversion
B. your bid multiplied by your quality score(Your Answer) (Correct)
C. your quality score multipled by your cost per convesion
Correct
Q56 ) Google Adwords Keyword Planner can be used to benefit the following:
A. Google Adwords Advertising only
B. Search Engine Optimisation only
C. Google Adwords Advertising and Search Engine Optimisation(Your Answer) (Correct)
D. none of the above
Correct
Q57 ) With Google Adwords geographic ad targeting you can only target cities located in
the country where your website is hosted. True or False?
A. True
B. False(Your Answer) (Correct)
Explanation:You can target cities outside of the country where your website is hosted.
Correct
Q58 ) All other things being equal, which of the three following Google adwords keyword
match types would result in the most ad impressions being served:
A. Phrase
B. Exact
C. Broad(Your Answer) (Correct)
D. none of the above - the match type chosen would not impact on ad impressions served
Explanation:the broad keyword match type is the widest filter allowing ads to appear in the most
variations of the keywords chosen by the advertiser.
Correct
Q59 ) Remarketing on the Google Display Network:
A. means running an ad campaign on the Google Display network after a Pay per Click ad campaign
has failed to deliver intended results
B. enables visitors to your website will see your ads on other websites in the google display
network(Your Answer) (Correct)

15. C. relates to neither of the above
Correct
Q60 ) In Google Adwords, frequency capping relates to:
A. limiting the number of times an individual will see my ad through the use of cookies(Your Answer)
(Correct)
B. limiting the geographic territories my ad will be seen through the use of cookies
C. limiting the device types that will see my ad through the use of cookies
D. none of the above
E. all of the above
Correct
Q61 ) Which of the following are the main components of online affiliate marketing?
A. Merchants, Publishers, Networks and Customers(Your Answer) (Correct)
B. Developers, Designers, Merchants and Customers
C. Retailers, Consumers, Analysts and Introducers
D. None of the above
Explanation:Merchants are also known as retailers or advertisers. Publishers are also known as the
affiliate. Affiliate networks provide a platform where affiliates and merchants can work together
through the network payment intermediary and obviously every merchant’s aim is to acquire
customers.
Correct
Q62 ) True or false: It is impossible to engage in online affiliate marketing without using
an affiliate network intermediary.
A. True
B. False(Your Answer) (Correct)
Explanation:False. Many very successful online businesses attract many active affiliates through
business development without engaging with an affiliate network intermediary.
Correct
Q63 ) The lowest risk commercial model for merchants to offer and work with affiliates
is:
A. CPM
B. CPL
C. CPA(Your Answer) (Correct)

16. D. CPC
Explanation:While Cost per Lead (CPL) arrangements are used, the most common and least risk
commercial arrangement for merchants is Cost per Acquisition (CPA) sometimes referred to as cost
per sale.
Correct
Q64 ) True or false: Affiliate Marketing is similar to Pay per Click Advertising in that it is
very quick to set up.
A. True
B. False(Your Answer) (Correct)
Explanation:False: A pay per click campaign can be set up in minutes while an affiliate programme
can take months to implement.
Correct
Q65 ) Which of the following are generally responsible for offering affiliate tracking
software either directly or indirectly through an affiliate network:
A. Merchants(Your Answer) (Correct)
B. Customers
C. Publishers
D. None of the above
Correct
Q66 ) True or false: Affiliate Tracking Software implementation can only be developed
in-house or through an affiliate network provider.
A. True
B. False(Your Answer) (Correct)
Explanation:False: There are also affiliate tracking software as a service providers.
Correct
Q67 ) True or false: Search engine marketing can also be exploited through affiliates.
A. True(Your Answer) (Correct)
B. False
Explanation:True. Specialist search affiliates can also be employed on a CPA, CPL, CPC and CPM
basis.
Correct

17. Q68 ) True or false: The Google Display network is a completely separate online
marketing channel that does not provide any benefit to online affiliate marketing.
A. True
B. False(Your Answer) (Correct)
Explanation:False. In the context of remarketing, the Google display network can support online
affiliate marketing in a very beneficial way.
Correct
Q69 ) When looking for a good affiliate manager, which skillsets are most applicable?
A. Sales ability, SEO expertise, Web analytics and customer service
B. Business Development, account management, negotiation and online social channel expertise(Your
Answer) (Correct)
C. Neither of the above
Correct
Q70 ) A good affiliate manager should not be rigid in negotiation and should allow
affiliates adapt both commission structures and online customer acquisition
methodologies employed.
A. True(Your Answer) (Correct)
B. False
Explanation:True. A good affiliate manager should be flexible and adapt commercials and support
methods to each individual affiliate that has the potential to deliver business.
Correct
Q71 ) SEO stands for:
A. Search Engine Origination
B. Search Engine Organisation
C. Search Engine Obstruction
D. Search Engine Optimisation(Your Answer) (Correct)
Correct
Q72 ) Search engine optimisation requires:
A. A large advertising budget
B. Good affiliate tracking software
C. Image editing software

18. D. Good knowledge of HTML(Your Answer) (Correct)
Explanation:SEO requires good knowledge of html in order to engage in on-site optimisation.
Correct
Q73 ) On a Search Engine Results Page (SERP) visitors are more likely to click on:
A. An “organic” search result(Your Answer) (Correct)
B. A “paid for” search result
C. A “not for profit” search result
D. None of the above
Correct
Q74 ) True or False. From a SEO perspective, it makes sense to link to third party web
sites as this act alone creates more authority to your web site.
A. True
B. False(Your Answer) (Correct)
Explanation:False. From a SEO perspective you want high authority relevant sites linking to your
website.
Correct
Q75 ) True or false: As part of SEO planning, the responsible party should engage in
analysis that considers the business goals, competitors, optimum keywords and
customer journeys on your website.
A. True(Your Answer) (Correct)
B. False
Correct
Q76 ) On-site optimisation should include
A. Flash, image maps and html frames
B. Invisible links, auto refreshing and white text
C. Hyperlinks, text formatting and image alt tags(Your Answer) (Correct)
D. All of the above
Correct
Q77 ) True or false: How you name your domain, web pages, web folders and images
can have a positive impact on SEO.

19. A. True(Your Answer) (Correct)
B. False
Correct
Q78 ) Good quality useful content can help your SEO efforts:
A. Not at all
B. A little
C. Somewhat
D. Greatly(Your Answer) (Correct)
Explanation:Modern SEO is all about crafting content so compelling that other people want to
promote it by linking to it or sharing it, which increases your trust and authority and helps the pages
you want to rank well for certain keywords
Correct
Q79 ) Ideally, to enhance a website’s SEO, content on your website should be:
A. Reused from other websites
B. Unique and Useful(Your Answer) (Correct)
C. Only accessible by registered or paid customers
D. All of the above
Explanation:Content should be unique as much as is possible, that is also relevant and useful to a
wide audience.
Correct
Q80 ) True or false: Buying paid links is a method that can greatly enhance your SEO
success.
A. True
B. False(Your Answer) (Correct)
Explanation:False. You should not link to spam sites – these can negatively affect your ranking. In
addition, paid links can be deemed as manipulating the system by Google.
Correct
Q81 ) Social media is
A. an online marketing theory that an entity, be it an organization or individual, has an obligation to act
to benefit society at large
B. interaction among people in which they create, share, or exchange information and ideas in virtual
communities and networks(Your Answer) (Correct)

20. C. neither of the above
Correct
Q82 ) With over 1 billion users, Facebook is good for:
A. reaching new customers, engaging with existing customers and establishing an accessible web
presence even for companies without established websites(Your Answer) (Correct)
B. not needing time investment in that you do not need to be quick to respond to customer questions
and complaints
C. not needing time investment in that you do not need to maintain attractive, relevant and up-to-date
content to keep followers and entice shares
D. none of the above
Correct
Q83 ) When you choose the Facebook web address for your Facebook Business page,
you should be careful with the choice of your page name as it can be difficult to
change your page name at a later time. Do you agree with this statement or
disagree?
A. Agree(Your Answer) (Correct)
B. Disagree
Correct
Q84 ) To find all of the approved Facebook brand assets to add to your website or
promotional materials, along with the guidelines for using them, go to:
A. www.facebook.com/business
B. www.facebookbrand.com(Your Answer) (Correct)
C. www.facebook.com/help
D. none of the above
Correct
Q85 ) With over 230 million users, Twitter is good in that:
A. you do not need to be quick to respond to customer questions and complaints
B. it is the easiest social network to get up and running and talking to influencers and customers fast;
and it is good for showing the personality of your brand without the need for "marketing speak" (Your
Answer) (Correct)
C. you do not need to be overly concerned abou tone and content

21. Correct
Q86 ) On Twitter a retweet is:
A. is any tweet that includes the use of another user’s username (“@username”) within the body of the
tweet
B. is to post or forward another user’s tweet (Your Answer) (Correct)
C. neither of the above
Correct
Q87 ) Which of the following social channels gives business owners the best opportunities
to populate real estate on the right hand side of a Google search results page?
A. Facebook
B. Twitter
C. Tumblr
D. Pinterest
E. Instagram
F. Google+(Your Answer) (Correct)
Correct
Q88 ) A strategy serves as the path forward for any online business by mapping out a
pathway to success.
A. True(Your Answer) (Correct)
B. False
Correct
Q89 ) "Hootsuite" is
A. a social media management tool that helps online marketers manage all of their social media in one
place(Your Answer) (Correct)
B. a social advertising platform provided by Owl technologies
C. free to access all functionality
D. none of the above
Correct
Q90 ) Good Online Reputation Management would include:
A. posting to review sites to promote your product or service, censoring customer complaints and
common sense use of "dummy" accounts on third party websites

22. B. focusing on excellent product / services, monitoring what customers are saying about you on social
media, providing excellent customer service and online PR(Your Answer) (Correct)
C. undermining the credibility of negative reviewers and associated posts
Correct
Q91 ) "Mention" is an online social media software as a service that
A. enables posting of social messages across multiple social websites
B. is a way to stay informed about what is being said about your brand and track this over time(Your
Answer) (Correct)
C. is a Social Media industry specialist application to stay abreast of current news and trends
D. is none of the above
Correct
Q92 ) When you are having successes in Digital Marketing you need to view yourself as
marketing guru?
A. True
B. False(Your Answer) (Correct)
Correct
Q93 ) Which of the following are positive habits we should follow as digital marketers.
Check all that apply:
A. Try to engage at approximately the same time, in the same environment each day(Your Answer)
(Correct)
B. Ensure your communication with the outside world is minimal during this time(Your Answer)
(Correct)
C. Rise Earlier or Manage this Later if needs be (Your Answer) (Correct)
D. Working Frenetically
Correct
Q94 ) Keeping a journal of your path through each marketing campaign you run can be a
helpful tool?
A. True(Your Answer) (Correct)
B. False
Correct
Q95 ) When setting a marketing strategy it's important to? Check all that apply

23. A. Create business plan(Your Answer) (Correct)
B. Create financial forecasts(Your Answer) (Correct)
C. Dedicate time to your new venture(Your Answer) (Correct)
D. Work out inherent risks(Your Answer) (Correct)
Correct
Q96 ) Setting out milestones and time frames for any campaign is an important step for
professional digital marketers.
A. True(Your Answer) (Correct)
B. False
Correct
Q97 ) A marketing strategy is a document that includes:
A. KPI's, who's responsible for what, a buying guide for purchasing goods
B. KPI's, timeframes for project components, a budget and costings(Your Answer) (Correct)
C. Data analysis, costs, and a hiring plan
D. Your business vision, personal philosophy, HTML and mission statement
Correct
Q98 ) Its always best to bank profits before the close of a campaign.
A. True
B. False(Your Answer) (Correct)
Correct
Q99 ) If our campaigns are either massively underperforming or overperforming we need
to:
A. analyze why and learn from it(Your Answer) (Correct)
B. have a party
C. replicate the same approach for our next campaign
Correct
Q100
)
Digital marketing as a field, is an area expected to grow in the next 5-10 years?
A. True(Your Answer) (Correct)

24. B. False