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Subject Code – 10AL61
 TB1- Principles of Management - P. C. 
Tripathi, P. N. Reddy 
 TB2 - Dynamics of Entrepreneurial 
Development & Management – Vasant Desai 
Himalaya 
 TB3 - Entrepreneurship Development - Small 
Business Enterprises Poornima M
 Introduction – Meaning, Nature and characteristics of 
Management, Scope and functional areas of 
Management - Management as a Science, Art or 
Profession Management & Administration, Roles of 
Management, Levels of Management, Development of 
Management Thought-Early Management Approaches, 
Modern Management Approaches
 Every business need the direction this 
direction is given by Management. 
 “Management is conduct of affairs of 
business moving towards its objectives 
through a continuous process of 
improvement and optimization of resources”
 “Management is the process of designing and 
maintaining an environment in which 
individuals working together in groups 
effectively”
There are 5 essential functions of Management – 
1. Planning 
2. Organising 
3. Staffing 
4. Directing(Leading) 
5. Controlling
 Planning is an executive function that is 
referred to as decision making. 
 Setting short and long term goal for 
organization 
 Selecting objectives , strategies and policies 
for accomplishing the planned goals 
 Deciding in advance what to do, how to do, 
who has to do, when to do, where to do. 
 Planning bridges the gap from where we are 
now to where we want to be in future.
 It is a part of management that involves in 
establishing an structure of roles for people 
to fill in an organization. 
 Determination of activities required to 
achieve objectives. 
 Grouping these activities into departments 
 Assigning such groups of activities to 
managers. 
 Making provision for coordination of 
activities.
 Staffing is an important function which makes 
provision for man power to fill different 
positions. 
 Finding the right person for right job 
 Placement, Training and developing new 
skills required for present and future jobs. 
 Creating new positions 
 Apprising the staff and planning their growth 
and promotion etc
 Next important function of management is 
directing or leading the people towards the 
defined objective. 
 Directing sub functions are – 
1. Communication 
2. Leadership 
3. Motivation
 Controlling is measuring and correcting of 
activities of subordinates to make sure that 
the work is going on as per the plan. 
 Establishing standards of performance 
 Measuring performance and comparing with 
established standards 
 Taking necessary corrective action to meet 
the set standards.
Planning 
Organising 
Controlling 
Directing Staffing
1. It should be stable 
2. It should be applicable to all kinds of 
organization 
3. It is transparent 
4. Its approaches are to be clear and objective 
oriented 
5. It should be simple yet effective
The management is a must for every 
organization 
 The existence of management ensures proper 
function and running of an enterprise. 
 Management plans the activities , coordinates 
and utilizes the available recourses effectively 
and efficiently at minimum cost.
 Scope of management is not limited only to 
business organization , but it is extended to 
business establishment, hospitals, 
educational institutions,Govt offices, Service 
organizations, security organizations etc
 Management scope can be extended to the 
following areas of life – 
1. Developing Management 
2. Financial Management 
3. Marketing Management 
4. Transport Management 
5. Purchase Management 
6. Sales Management
 Administration involves “thinking”, it is a top 
level function. 
 Management involves “doing” and is a lower 
level function.
Characteristics Administration Management 
Main Function Planning ,Organising 
and staffing 
Leading, Motivation & 
Controlling 
Status Act as owner Act as an agency 
Skills Good administrative 
skills 
More technical skills 
Level in the 
organization 
Top level Lower level 
Position MD, Owner, CEO Manager , Supervisor, 
foremen etc… 
Objective Makes the polices & 
objective to be 
achieved 
Implements the plans 
and policies 
Involvement No direct involvement 
in production or 
service 
Directly involves in the 
execution of plans and 
achieving objectives
 A role is a set of behaviours associated with a 
particular job
 Manager plays variety of roles responding to 
a particular situation. 
 There are 3 important roles – 
1. Interpersonal Roles 
2. Decision Roles 
3. Information Roles
INTERPERSONAL 
Role Description Identifiable Activity 
Figurehead Manager serves as an official 
representative of the 
organization or unit 
Greeting visitors; 
signing legal 
documents 
Leader Manager guides and motivates 
staff and acts as a positive 
influence in the workplace 
Staffing, training 
Liaison Manager interacts with people 
outside the organization to gain 
information 
Acknowledging 
mail/email; serving on 
boards; performing 
activities that involve 
outsiders
32 
INFORMATIONAL 
Role Description Identifiable Activity 
Monitor Manager receives and 
collects information 
Reading magazines 
and reports; 
maintaining personal 
contacts 
Communication 
(Disseminator) 
Manager distributes 
information within the 
organization 
Meetings; making 
phone calls to relay 
information; 
email/memos 
Spokesperson Manager distributes 
information outside the 
organization 
Board meetings; 
giving information to 
the media
33 
DECISIONAL 
Role Description Identifiable Activity 
Entrepreneur Manager initiates change Organizing sessions 
to develop new 
programs; supervises 
design of projects 
Disturbance 
Handler 
Manager decides how 
conflicts between 
subordinates should be 
resolved 
Steps in when an 
employee suddenly 
leaves or an important 
customer is lost 
Resource 
Allocator 
Manager decides how the 
organization will use its 
resources 
Scheduling; 
requesting 
authorization; 
budgeting 
Negotiator Manager decides to negotiate 
major contracts with other 
organizations or individuals 
Participating in 
contract negotiations 
or in those with 
suppliers
 There are 3 levels of management – 
1. Top level Management 
2. Middle level Management 
3. Lower level or first line Management
1. Psychological development (Before 17th 
century) 
2. Scientific Management (18th – 19th century) 
3. Administrative Management(1841-1925) 
4. Human relations movement
 People having universal belief that managers 
are born and cannot be made 
 In olden days when there was no experience 
and knowledge of business, they had to 
depend upon their in born abilities
F.W.Talyor (1856-1915) is father of scientific 
Management 
 Piece rate incentive system 
 Time and motion study
 Underlying 
Assumptions 
◦ There is “One Best 
Way” to do a job 
◦ Workers are 
primarily motivated 
by increased 
earnings
1. There is “One Best Way” to do a job 
 By applying scientific methods of analysis, it 
is possible to breakdown the work into tasks 
and subtasks and rearrange them into the 
most efficient method of working
2. Workers are primarily motivated by 
increased earnings. 
By finding the best way of producing, 
productivity will rise and so workers should 
receive better wages. 
This is the basis of the argument that 
scientific management uses money as a 
motivator for workers.
a) Work Study – 
 Work study includes time and motion study 
 He observed that workers were not producing their 
full capacity of work. 
 Start recording the time required for each motion 
of job with the help of stop watch 
 The time required to complete one job was is 
standard time.
b) Differential Payment –(Payment Plan) 
 Taylor linked the incentives with production 
 Workers get minimum wage if he produces a 
standard number of pieces, if he produces 
more he is paid incentives. 
 This would motivate the workers to produce 
more.
c) Reorganization of Supervision – 
 Taylor observed that the workers himself 
had to plan his work and do the job 
 He advocated that the planning of work and 
selection of tools are to be done by foreman 
and the workers has to carry out the work
d) Scientific Req and Training – 
 Taylor has suggested the need for scientific 
training and development of a worker to carry 
out a specific task.
6 
 Develop standard methods for 
performing each job 
 Select workers with appropriate 
abilities for each job 
 Train workers in standard 
methods 
 Support workers & eliminate 
interruptions 
 Provide wage incentives 
C
 Henri Fayol (1841-1925) is consider as 
father of Administrative Management 
 He focused on the development of 
administrative principles, applicable to 
middle and top level managers 
 It focused on principles that could be used by 
managers to coordinate the internal activities 
of organizations
 Division of Work 
 Authority 
 Responsibility 
 Discipline 
 Unity of Direction (One Boss) 
 Subordinate Interests 
 Remuneration 
 Centralization 
 Hierarchy 
 Equity 
 Initiative 
C
DEGREE OF CENTRALIZATION 
DEGREE OF DECENTRALIZATION
 Taylor and Fayol did not consider or focus on 
human side 
 Elton Mayo conducted series of experiments 
regarding human relations 
 Business organization is not only a technical 
and economical unit where only production & 
profit are considered but it should have 
human system.
 In addition to incentives , it is important to 
create human relations 
 Workers will expect social respect by his co-workers 
and supervisors.
1. Behaviour Approach 
2. Systems Approach 
3. Quantitative Approach 
4. Contingency Approach
 The behavioral approach to 
management emphasized individual 
attitudes and behaviors and group 
processes, and recognized the 
significance of behavioral process in 
the workplace.
 It is also known as Management Science 
Approach 
 This approach is used to find the solution to 
some complex new problems 
 As a result the quantitative approach called 
Operation Research(OR) was developed
 A system is defined as a set of independent 
parts together form a whole that performs a 
defined task. 
 Organization is a system that consists of 
people, task structure and Technology 
 A system that interacts with out side 
environment is called as open system 
 A system that works with in close boundary is 
called as close system
Resources 
 Labor 
 Materials 
 Capital 
 Machinery 
 Information 
Managerial and 
Technological 
Abilities 
 Planning 
 Organizing 
 Staffing 
 Leading 
 Controlling 
 Technology 
 Goods 
 Services 
 Profits and 
losses 
 Satisfaction 
Inputs 
Transformation 
process 
Outputs 
Feedback
 The techniques and methods that are highly 
effective in one particular situation may be 
failure in similar situation in other area. 
 This approach suggests that the task of 
managers is to identify the correct techniques 
that will suit a particular situation and apply 
them to solve problem

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Management principals

  • 2.  TB1- Principles of Management - P. C. Tripathi, P. N. Reddy  TB2 - Dynamics of Entrepreneurial Development & Management – Vasant Desai Himalaya  TB3 - Entrepreneurship Development - Small Business Enterprises Poornima M
  • 3.  Introduction – Meaning, Nature and characteristics of Management, Scope and functional areas of Management - Management as a Science, Art or Profession Management & Administration, Roles of Management, Levels of Management, Development of Management Thought-Early Management Approaches, Modern Management Approaches
  • 4.  Every business need the direction this direction is given by Management.  “Management is conduct of affairs of business moving towards its objectives through a continuous process of improvement and optimization of resources”
  • 5.  “Management is the process of designing and maintaining an environment in which individuals working together in groups effectively”
  • 6. There are 5 essential functions of Management – 1. Planning 2. Organising 3. Staffing 4. Directing(Leading) 5. Controlling
  • 7.  Planning is an executive function that is referred to as decision making.  Setting short and long term goal for organization  Selecting objectives , strategies and policies for accomplishing the planned goals  Deciding in advance what to do, how to do, who has to do, when to do, where to do.  Planning bridges the gap from where we are now to where we want to be in future.
  • 8.
  • 9.  It is a part of management that involves in establishing an structure of roles for people to fill in an organization.  Determination of activities required to achieve objectives.  Grouping these activities into departments  Assigning such groups of activities to managers.  Making provision for coordination of activities.
  • 10.
  • 11.
  • 12.  Staffing is an important function which makes provision for man power to fill different positions.  Finding the right person for right job  Placement, Training and developing new skills required for present and future jobs.  Creating new positions  Apprising the staff and planning their growth and promotion etc
  • 13.
  • 14.
  • 15.  Next important function of management is directing or leading the people towards the defined objective.  Directing sub functions are – 1. Communication 2. Leadership 3. Motivation
  • 16.
  • 17.
  • 18.  Controlling is measuring and correcting of activities of subordinates to make sure that the work is going on as per the plan.  Establishing standards of performance  Measuring performance and comparing with established standards  Taking necessary corrective action to meet the set standards.
  • 19.
  • 20.
  • 21. Planning Organising Controlling Directing Staffing
  • 22. 1. It should be stable 2. It should be applicable to all kinds of organization 3. It is transparent 4. Its approaches are to be clear and objective oriented 5. It should be simple yet effective
  • 23. The management is a must for every organization  The existence of management ensures proper function and running of an enterprise.  Management plans the activities , coordinates and utilizes the available recourses effectively and efficiently at minimum cost.
  • 24.  Scope of management is not limited only to business organization , but it is extended to business establishment, hospitals, educational institutions,Govt offices, Service organizations, security organizations etc
  • 25.  Management scope can be extended to the following areas of life – 1. Developing Management 2. Financial Management 3. Marketing Management 4. Transport Management 5. Purchase Management 6. Sales Management
  • 26.  Administration involves “thinking”, it is a top level function.  Management involves “doing” and is a lower level function.
  • 27. Characteristics Administration Management Main Function Planning ,Organising and staffing Leading, Motivation & Controlling Status Act as owner Act as an agency Skills Good administrative skills More technical skills Level in the organization Top level Lower level Position MD, Owner, CEO Manager , Supervisor, foremen etc… Objective Makes the polices & objective to be achieved Implements the plans and policies Involvement No direct involvement in production or service Directly involves in the execution of plans and achieving objectives
  • 28.
  • 29.  A role is a set of behaviours associated with a particular job
  • 30.  Manager plays variety of roles responding to a particular situation.  There are 3 important roles – 1. Interpersonal Roles 2. Decision Roles 3. Information Roles
  • 31. INTERPERSONAL Role Description Identifiable Activity Figurehead Manager serves as an official representative of the organization or unit Greeting visitors; signing legal documents Leader Manager guides and motivates staff and acts as a positive influence in the workplace Staffing, training Liaison Manager interacts with people outside the organization to gain information Acknowledging mail/email; serving on boards; performing activities that involve outsiders
  • 32. 32 INFORMATIONAL Role Description Identifiable Activity Monitor Manager receives and collects information Reading magazines and reports; maintaining personal contacts Communication (Disseminator) Manager distributes information within the organization Meetings; making phone calls to relay information; email/memos Spokesperson Manager distributes information outside the organization Board meetings; giving information to the media
  • 33. 33 DECISIONAL Role Description Identifiable Activity Entrepreneur Manager initiates change Organizing sessions to develop new programs; supervises design of projects Disturbance Handler Manager decides how conflicts between subordinates should be resolved Steps in when an employee suddenly leaves or an important customer is lost Resource Allocator Manager decides how the organization will use its resources Scheduling; requesting authorization; budgeting Negotiator Manager decides to negotiate major contracts with other organizations or individuals Participating in contract negotiations or in those with suppliers
  • 34.  There are 3 levels of management – 1. Top level Management 2. Middle level Management 3. Lower level or first line Management
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  • 38.
  • 39. 1. Psychological development (Before 17th century) 2. Scientific Management (18th – 19th century) 3. Administrative Management(1841-1925) 4. Human relations movement
  • 40.  People having universal belief that managers are born and cannot be made  In olden days when there was no experience and knowledge of business, they had to depend upon their in born abilities
  • 41. F.W.Talyor (1856-1915) is father of scientific Management  Piece rate incentive system  Time and motion study
  • 42.  Underlying Assumptions ◦ There is “One Best Way” to do a job ◦ Workers are primarily motivated by increased earnings
  • 43. 1. There is “One Best Way” to do a job  By applying scientific methods of analysis, it is possible to breakdown the work into tasks and subtasks and rearrange them into the most efficient method of working
  • 44. 2. Workers are primarily motivated by increased earnings. By finding the best way of producing, productivity will rise and so workers should receive better wages. This is the basis of the argument that scientific management uses money as a motivator for workers.
  • 45. a) Work Study –  Work study includes time and motion study  He observed that workers were not producing their full capacity of work.  Start recording the time required for each motion of job with the help of stop watch  The time required to complete one job was is standard time.
  • 46. b) Differential Payment –(Payment Plan)  Taylor linked the incentives with production  Workers get minimum wage if he produces a standard number of pieces, if he produces more he is paid incentives.  This would motivate the workers to produce more.
  • 47. c) Reorganization of Supervision –  Taylor observed that the workers himself had to plan his work and do the job  He advocated that the planning of work and selection of tools are to be done by foreman and the workers has to carry out the work
  • 48. d) Scientific Req and Training –  Taylor has suggested the need for scientific training and development of a worker to carry out a specific task.
  • 49. 6  Develop standard methods for performing each job  Select workers with appropriate abilities for each job  Train workers in standard methods  Support workers & eliminate interruptions  Provide wage incentives C
  • 50.  Henri Fayol (1841-1925) is consider as father of Administrative Management  He focused on the development of administrative principles, applicable to middle and top level managers  It focused on principles that could be used by managers to coordinate the internal activities of organizations
  • 51.  Division of Work  Authority  Responsibility  Discipline  Unity of Direction (One Boss)  Subordinate Interests  Remuneration  Centralization  Hierarchy  Equity  Initiative C
  • 52. DEGREE OF CENTRALIZATION DEGREE OF DECENTRALIZATION
  • 53.  Taylor and Fayol did not consider or focus on human side  Elton Mayo conducted series of experiments regarding human relations  Business organization is not only a technical and economical unit where only production & profit are considered but it should have human system.
  • 54.  In addition to incentives , it is important to create human relations  Workers will expect social respect by his co-workers and supervisors.
  • 55. 1. Behaviour Approach 2. Systems Approach 3. Quantitative Approach 4. Contingency Approach
  • 56.  The behavioral approach to management emphasized individual attitudes and behaviors and group processes, and recognized the significance of behavioral process in the workplace.
  • 57.  It is also known as Management Science Approach  This approach is used to find the solution to some complex new problems  As a result the quantitative approach called Operation Research(OR) was developed
  • 58.  A system is defined as a set of independent parts together form a whole that performs a defined task.  Organization is a system that consists of people, task structure and Technology  A system that interacts with out side environment is called as open system  A system that works with in close boundary is called as close system
  • 59. Resources  Labor  Materials  Capital  Machinery  Information Managerial and Technological Abilities  Planning  Organizing  Staffing  Leading  Controlling  Technology  Goods  Services  Profits and losses  Satisfaction Inputs Transformation process Outputs Feedback
  • 60.  The techniques and methods that are highly effective in one particular situation may be failure in similar situation in other area.  This approach suggests that the task of managers is to identify the correct techniques that will suit a particular situation and apply them to solve problem