10 great online business models by manpreet singh digital

1. ECOMMERCE & DIGITAL MARKETING
2014
10 Online Business
Models
EDM
Manpreet Singh
U N I V E R S A L B U S I N E S S S C H O O L K A R J A T

2. EDM Online Business Models
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1. Olx.in : Olx is a website where users can sell new & old things. It is a website
for second hand goods between Customers to customers. Anybody wants to
sell anything can do so on olx. Just go to olx.in, signp create your profile and
upload the picture of the product you want to sell.
How Olx makes money?
OLX mostly makes money from advertising. OLX displays text ads on listing,
search and item pages, but does not display advertising on the home page. They are one
of the few online businesses where advertising works well and is a sustainable business
model.
Advertising works well on OLX because users are in a search behavior – they are
looking for something. As a result their contextually relevant ads have a high click
through rate. Combined with the high value of their top categories – real estate, jobs
and real estate – it leads to a reasonably successful and sustainable business model.
Being a free ad supported site, it generates much low revenues.
Isko OLX pe bech do !!!

3. EDM Online Business Models
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Astroyogi.com is India's first fully translated Astrology portal in Hindi. It
houses over 10,000 pages of unique content covering all areas of astrology and
spirituality, including numerology, tarot, vaastu, fengshui and Chinese astrology. With
a registered user base reaching a million and over 10 million page views a month.
The astrology market in India is pegged at 40,000 cr and a large part of the audience is
online. Astroyogi.com is a company dedicated to providing Astro services with a large
pool of astrologers and several experts on its panel and this enables Astroyogi.com to
bring to its customers the collective domain knowledge.
It follows a Freemium business model, Where basic facilities like daily, weekly,
monthly & yearly horoscopes are free according to different zodiac signs. But a user
wants personalize horoscopic readings or if S/he have any questions, astroyogi will
charge them. As india is a religious country which believes a lot on these type of things,
astroyogi , till now is a successful business till now

4. EDM Online Business Models
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Freekaamaal.com In 2010, when e-commerce was a big buzz and everybody was
talking about daily deals and group buying sites, FreeKaaMaal.com was started with
the aim of providing low priced deals, offers and free stuff to its readers. A website
which was initially started as a simple blog with Rs.1500 investment (domain purchase
+ web hosting) has evolved into a big portal within just one year, serving more than
50,000+ users daily.
FreeKaaMaal.com was founded when everybody was talking about e-commerce in
India, but apart from e-commerce there is a second industry of deals and coupons.
Initially the aim of FreeKaaMaal.com was just to provide information about various
free sampling campaigns run by FMCG companies but with the boom of e-commerce,
they started giving information about low priced deals and coupons. Their model works
on the principle of collective intelligence where other shoppers share deals with them
and they select the best deals out of it and promote it on the home page.
Today, FreeKaaMaal.com is more than three-and-a-half years old and serving more
than 4.5mn visitors per month.
Their main source of revenue is the commission which they get if the deal is done with
the selling website. Also advertisement is a big source of income for them.

5. EDM Online Business Models
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Jeetle.in: Brand New Iphone for Rs 6!!! Yes you read it right.
Jeetle.in is a reverse auction website. Where products worth of thousands are sold for
as low as Rs 0.01. You must be wondering how it works? The answer is, sign up on
www.jeetle.in and select any of the listed products. You have to bid for the product. Bid
should be lowest as well as unique. The concept is explained above in the image.
Usually website charge Rs. 6 or Rs. 4 per bid. Each product is listed for a limited period
of time (usually 72 hours). The bid which is the lowest & Unique gets the product.
Started in 2010, website now has 18lakh+ users. 7900+ winners. Products worth Rs
6Cr have been sold at an average price of Rs. 200.

6. EDM Online Business Models
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LocalBanya.com is an online grocery store currently operating in Mumbai.
It follows „just in time‟ delivery where it aggregates orders on its site and buys goods in
the evening and delivers them next day. It has suppliers such as German wholesale
company Metro Cash & Carry, among others, and manages its logistics and supply
chain itself.
Currently, it handles 200 orders a day and average ticket size ranges from Rs 1,300 to
Rs 1,500 per order. Its specialty: vegetables such as French Purple Cabbage and kafir
mint leaves.
“Even for big retailers, it is difficult to cater to niche vegetables and fruits. Our
shoppers can also buy groceries apart from specific vegetables,” says Nitin Mukadam,
director at MN&C Supply Links, the operating company of LocalBanya.com.
The grocery market in India is in many lakhs of crores (of rupees). The year-old
company is looking at a business of Rs 23 crore this year and looking for cash break-
even in one or two months.
The business has less than two per cent returns despite “no questions asked policy”.
But the market is huge.
BUYING GROCERIES ON Localbanya
On Localbanya.com, customers can browse items and select size and quantity to add to
their cart. Once done, they can place orders online. Customers need to select a day and
time slot, and a delivery mode. They can order stuff like grocery, beverages, personal
care products, baby products, frozen items and so on.
Mumbai-based LocalBanya is eyeing Pune and Delhi; it plans to raise funds from
venture capitalists

7. EDM Online Business Models
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65 Hours.com is a timebank. A way to pay for services with time, rather then
money. As explained, it works on the concept of timebanking. Time banking is a
pattern of reciprocal service exchange that uses units of time as currency.
How it works??
 Register yourself on www.65hours.com
 Fill in all your details and Complete your profile to let people know what skills
you have and where you are.
 Take a look at what skills other people are offering and if you could make them
handy then get in touch
 Once the job is done pay for it using the credit from your 65hours account.
 Build up your credit again by doing jobs for other people.

8. EDM Online Business Models
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Firstcry.com founded in 2010, is an Online Portal for Baby and Kid‟s Products.
They sell baby and kids products in following categories - diapers, baby food, infant
accessories, gears (strollers and high chairs), nursery furniture, clothes & footwear and
back to school products.
They have over 70000+ items from 400+ International and Indian brands like Mattel,
Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie,
Gerber, Zapak and Mee Mee.
They act as a common marketplace for different buyers & sellers.
The seller lists its product on the website. The website then showcase the product on
the website & on receiving the order from customer, website forward the order to the
seller who then supplies the product to website & the website the ships it to the
customer. Different payment modes are available. The model is similar to just in time
theory & involves no inventory stickups.

9. EDM Online Business Models
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Quirky With the crowd sourcing, Quirky aims to “make invention accessible”.
Budding entrepreneurs submit their ideas to a willing community, where products or
services can be co-designed and built in real-time.
This is then taken further, by suppliers being able to set a minimum amount of pre-
sales and if this is met, the dream becomes a reality, with the plans becoming a physical
product. Revenue from any sales online is shared proportionately with the community,
the initial inventor and those who contributed

10. EDM Online Business Models
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Printvenue.com is the first of its kind, online portal that enables ordering
personalized gifts and accessories as well as office stationery which includes business
cards, letterheads, and cardholders. User can signup on the website, choose a product
from the wide range available on the portal, customize it according to their will, print
photos on it, write names on it etc customization is possible. Company not only serves
its own brand products but brands such as parker, Cross etc. also are available.
The company has been doing business with individuals and corporates with a
pan India presence in Delhi NCR, Bangalore, Mumbai, Chennai,
Kolkata, Hyderabad, Pune, Ahmedabad, Chandigarh, Indore and Jaipur. It also has an
international presence in Singapore.
Besides their own label, they also engrave Brands like Parker, Cross etc.
The company, in just a year's time, has made commendable achievements; it has served
a million Indians, and serviced 1000 orders within the first week of its launch. The
company was launched with only 5 products and 11 employees; it has today grown to
200 products and 75 employees. It has serviced 11 Blue Chip corporate clients and 100s
of SMBs and SMEs across all over India. Printvenue.com has essentially brought
customization to the convenience of the consumers' homes and offices

11. EDM Online Business Models
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Lulu‟s business model follows a LongTail type, print on demand (POD) model . A
version of the printed copy is only printed when a customer orders a copy.
Conventional publishing companies print multiple copies at once, and leads to authors
and publishers buying many copies and later having to sell them at a discount.
With lulu.com, a user simply creates a user account, follows the prompt menus,
uploads their work they wish to have published and select printing options. It is then
stored in databases until there is a need to print-which is contracted out. A
conventional publishing company seeks to find and nurture talent, fund the author‟s
writing process, distribute and sell the book to the widest possible audience and build
author brands and protect copyrights . Lulu.com‟s product mix and POD separates it
from the traditional publishing companies at it lowers their inventory and does not
need to make a physical presence
I consider the unique advantage of lulu similar to a cross between Dell and Netflix.
Dell prospered on serving customers on a per order basis, where netflix toppled
Blockbuster by serving many quality movies, having no physical location and riding a
the longtail.
Lulu.com creates value for the customer by differentiating itself from conventional
publishers. Publishing is customizable and lets you publish in paperback, hardcover or
ebooks. It puts your published pieces online via Amazon, Barnes&Noble, iBooks and of
course Lulu.com. It allows authors to print only when needed which means zero
inventory and volume discounts starting at 15 copies. It also allows you to be in control
of your own content and set your own price of the book. It puts the power into the
hands of the customer (author) and diverts it away from other publishing companies. It
becomes more cost efficient and is a direct method to have you book published and
selling.

12. EDM Online Business Models
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Citation
http://www.business-standard.com/article/companies/spurred-by-amazon-model-online-supermarkets-push-ahead-
113071900746_1.html
http://www.afaqs.com/perl/media/media_newslets/index.html?id=42046
http://yourstory.com/2014/03/freekaamaal/
http://www.redgage.com/blogs/chrisabraham/how-does-olx-support-itself.html
http://dianeisabelle.com/2013/09/25/lulu-com-business-model-and-competitive-advantages/
Business model generation book.