This is a presentation for opening a new retail store, based on the concepts learned in retail management. We want to open a new concept Tea store chain by manpreet singh digital For Detail Business Plan document, Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept-tea-store-chain-by-manpreet-singh-digital-36286556

1. RMSGroup PPt
Heena
Chyya
Shiveen
Manpreet
T-PoG
Your World In Your Cup
New retail Store

2. Your World In Your Cup
To Provide an overall experience in a safe & Cool environment with a
youthful Ambience. Because a lot can happen on a tea

3. CONCEPT OF THE
STORE
A Place
to have
tea with
a relax
mind.
A Place where everyone can freely
sit and have tea calmlyNo one feels embarrassed
[females feel it at chai Ki ghumti]Safe, happening, artistic and
entertaining environmentAll type of tea’s, in all kind of tastes
with all tea time snacks

4. Market Sizing& Opportunity
Population
13.9 lacs
Khandwa
46 % Youth
(20-38Yrs)
48% MIG/HIG
@25 Rs./person/Day
7,67,000 Rs/day
T.A.M
30 Colleges
& Offices
30,000 Kg Monthly
Tea consumption
6000*25 =
Rs.1.5 Lacs daily
50,000/Day

5. STORE DESIGN
Keral
a
Assa
m
kashm
ir
Customer wall
Ground Floor
A/C
First Floor open
(sunrise, sunset &
MOONLIGHT view)
entranc
e
counte

7. From Farm in
Darjeeling
Storage in The
shop Itself
Our Operations

8. Segmentation and Targeting
For all
couple
s
College
students
Hangout
groups
working
profession
als
Hangout
groups
couple
s
TG
Late
night
workers
Age: 20-30
Income:
Mid/High
Gender: M/F
Age: 16-24
Income:
Low/Mid
Gender: M/F

9. High price
Low price
Low Indulgence High Indulgence
3 star
Hotels
Local Tea
Gumthis
Restaurents
Sweet
Shops

10. Marketing mix
De
shi
vide
shi
sna
cks
chai
toast
Sandw
ichesSUKH
Rolls
Potential
Product:
Female drivers
and Speed
Control Alerts
Augmented Product:
Safety, Comfort, karaoke
and free reading novels
Expected product:
On Time Service, Quality
,ambience and Trust
Actual Product:
Tea and snacks
Core Service:
Experience
Product

11. M
E
R
C
H
A
N
D
I
S
E
O
F
F
E
R
I
N
G

12. PROMOTION
COLLEGES
&
YOUR
WORLD IN
YOUR CUP

13. • Milk man
• Bakeries
• Wholesale
grocerystores
• Workers
• Preparing Tea and
snacks
• Managing
inventory
• Chef
• Workers
• Ambience
• on time service
• Karaoke
• Freereading
novel
• Different kindsof
tea
• Different
enviroments
• Raw material
• Logistics
• Maintainence
• Personal
attention
• Fast service
• Customer care
website
• PhysicalStore
• Web/Mobile
• College
students
• Office People
• Youth Crowd
• Food& Beverages
• PrivatelabelTeasales,
• DisplaysofTeacompanies

14. Thank You