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Mansoor Ahmed Soomro Corporate Social Initiatives: Six Options for Doing Good
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Cause Promotions
[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Cause Promotions
 
[object Object],[object Object],[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Cause Related Marketing
[object Object],[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Cause Related Marketing
 
[object Object],[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Social Marketing
[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Social Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Corporate Philanthropy
[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Corporate Philanthropy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Community Volunteering
[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Community Volunteering
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Socially Responsible Business Practices
http://t1.gstatic.com/images?q=tbn:ANd9GcTL4QXrUVdQdllI-5_lumMiEKDZXG1VU3ruxlXNYHBnHOQJchoE Socially Responsible Business Practices
Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Examples of Corporate Social Initiatives for McDonald‘s Cause Promotions Cause- Related Marketing Social Marketing Corporate Philanthropy Community Volunteering Socially Responsible Business Practices Description Supporting social causes through promotions to increase awareness, fundraising, volunteers Donating a percentage of revenues to a specific cause based on product sales Supporting behavior change campaigns Making direct contributions to a charity or cause Providing volunteer services in the community Adapting and conducting discretionary business practices and Investments that support social causes Example McDonald's sponsored the Olympic Youth Camp program held in 2000 in Sydney, Australia McDonald's earmarked $1 for children's causes from the sale of Big Macs and other items on World Children's Day, November 20, 2002 McDonald's promotes timely childhood immunizations Ronald McDonald House offers places to stay for families with seriously ill children McDonald's provided meals for professionals and volunteers at September 11 disaster sites McDonald's changed to Recycled content packaging and reduced packaging materials
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  • 1. Mansoor Ahmed Soomro Corporate Social Initiatives: Six Options for Doing Good
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  • 17. Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Examples of Corporate Social Initiatives for McDonald‘s Cause Promotions Cause- Related Marketing Social Marketing Corporate Philanthropy Community Volunteering Socially Responsible Business Practices Description Supporting social causes through promotions to increase awareness, fundraising, volunteers Donating a percentage of revenues to a specific cause based on product sales Supporting behavior change campaigns Making direct contributions to a charity or cause Providing volunteer services in the community Adapting and conducting discretionary business practices and Investments that support social causes Example McDonald's sponsored the Olympic Youth Camp program held in 2000 in Sydney, Australia McDonald's earmarked $1 for children's causes from the sale of Big Macs and other items on World Children's Day, November 20, 2002 McDonald's promotes timely childhood immunizations Ronald McDonald House offers places to stay for families with seriously ill children McDonald's provided meals for professionals and volunteers at September 11 disaster sites McDonald's changed to Recycled content packaging and reduced packaging materials