Intuit Case Study presented by: Manu Pant 1. What is Intuit? Intuit Inc. is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals. 2. Founders: Scott Cook, Tom Proulx 3. Products: • Turbo Tax • Quickbooks, Quicken • Mint 4. SWOT Analysis • STRENGTH: user friendly products, Focus on R&D, loyal customers, Strong brand name, Presence in developing countries. • WEAKNESSES: High R&D expenses, unable to expand in geographical market • OPPORTUNITIES: Strategic acquisitions, New US Tax credit policy, focus on small businesses • THREATS: Increasing competition, Less manufacturing distribution channels 5. Marketing Strategy: Focus on customer needs and satisfaction, Great focus on R&D, High wuality and innovative products 6. Market research: Process: Define problem->Develop research Problem-> collect information->Analyze information->present findings->Make the decision 7. Microsoft money vs Intuit Quickbooks: • 1988- Quicken got popular • Quick growth for Intuit • Microsoft created Microsoft money • Microsoft tries to buy Intuit for $2 billion • Deal blocked by Justice Department. • Microsoft has stopped its Microsoft money now! 8. Why are consumer research and design thinking so critical to Intuit’s success? • Satisfied customer • Promotion through social media • Forecasting global trends 9. What are the challenges Intuit faces in the near Future? • Meet customer needs • Necessarily deliver quality products • Great competition • Protect legacy of quicken 10. How important are Intuit’s products for mobile devices? • Saves time • Cost benefit • Increases production 11. Summary 12. Disclaimer

1. Simplify
the
business
of life

2. What is

3. Intuit Inc. is an
software company that
develops financial and tax
preparation software and related
services for small businesses,
accountants and individuals.

4. Founded in
1983 by:
Tom Proulx
Scott Cook

5. Products

7. SWOT
ANALYSIS
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• User friendly
products
• Focus on R&D
• Loyal customers
• Strong brand
name
• Presence in
developing
countries
• High R&D
expenditure
• Unable to
expand in
geographical
market
• Strategic
Acquisitions
• New US Tax
credit policy
• Focus on small
• businesses
• Increasing
competition
• Less
manufacturing
and distribution
channels

10. MARKET
RESEARCH

11. Define Problem
Develop Research Plan
Collect Information
Analyze information
Present the Findings
Make the Decision

12. Money
Microsoft
VS

13. • 1988- Quicken got
popular
• Quick growth for
Intuit
• Microsoft created
Microsoft money
• Microsoft tries to
buy Intuit for $2
billion
• Deal blocked by
Justice department.
• Microsoft has
stopped it’s Microsoft
money now!

14. AND
WON!!!!

15. YES

16. Why are consumer research and design
thinking so critical to Intuit’s success?
Forecasting global trendsA satisfied customer,
Creates customers!!!

17. What are the challenges Intuit faces
in the near Future?
Competition
Necessarily
Deliver Quality
product as it is
one of the only
companies left
in this sector
Protecting legacy of its Quicken
Software
MEET

18. How important are Intuit’s products
for mobile devices?

19. SUMMARY
What is
vs

21. Created By Manu Pant, Symbiosis
School of Economics, Pune, during
a marketing internship under Prof.
Sameer Mathur, IIM Lucknow.