From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Evolving Role of Social Media Technology in Delivering Improved Results. PRESENTATION: The Evolving Role of Social Media Technology in Delivering Improved Results - Given by Ian Cleary - @Iancleary - CEO - RazorSocial. #MarTech DAY2

1. Ian
Cleary
CEO
&
Founder
RazorSocial.com
THE EVOLVING ROLE
OF
SOCIAL MEDIA TECHNOLOGY
IN
DELIVERING IMPROVED RESULTS

2. Social
is
s)ll
growing
in
importance

3. Social
media
was
once
treated
as
an
experimental
island
by
marke>ng
departments,
but
for
most
brands
today
it’s
an
important
part
of
a
broader,
mul>-­‐channel
engagement
strategy

4. The
Tools
Market
is
maturing

5. It’s
going
to
be
easier
to
become
more
effec4ve
on
social
media
and
show
ROI
What
this
means
to
you?

6. More
Integrated
Products
–
Less
Tools

7. We
will
see
more
acquisi4ons
as
tool
providers
provide
more
comprehensive
solu4ons

8. www.sprinklr.com

9. Influencer
PlaHorms
Get
Smarter

10. Influencer
Automa4on

11. Less
Email
–
More
Messaging

12. Slack
will
con4nue
to
explode

13. Google
Trends
for
Slack

14. Content
Cura4on
Tools
Get
Smarter

15. Discover
the
Content
that
is
Trending
-­‐
Buzzsumo
www.Buzzsumo.com

16. Self
learning
engines
to
find
the
best
content
for
you
www.curata.com

17. Break
through
the
noise
The
tools
have
smarter
func>onality
to
analyze
conversa>ons

20. Image
Recogni4on
&
Analy4cs
Increase
in
Importance

22. Example:
Photo
analysis
looking
for
logos
www.sysomos.com

23. Example:
Search
for
Images
of
a
Drinks
Can
www.sysomos.com

24. We’ll
see
more
predic4ve
analy4cs

25. TrendspoVr
predicts
what
is
going
to
happen
www.trendspoVr.com

26. TrendspoVr
predicts
what
is
going
to
happen
www.trendspoVr.com

27. Live
Streaming
is
going
to
grow
massively

28. The average time
new users are on
the platform for is
65 minutes per
day
– CEO of Blab
Blab.im….

29. Content
op4misa4on
tools
evolve
As
the
dust
seHles
with
Google

30. InboundWriter
-­‐
Check
the
compe44on
See
what
the
compe44on
is
like
and
where
you
come
in
the
pecking
order!
www.InboundWriter.com

31. Acrolinx
–
Content
Op4miza4on
PlaHorm
www.acrolinx.com

32. Massive
Increase
in
Enabling
and
Tracking
Social
Selling

33. It
Doesn’t
Stop
on
The
Social
Channels

36. In Summary
1. Better tools and integration
2. Broader functionality to
support the landscape
3. Better tracking and enabling
of ROI

37. THANKS !
Keep in contact
@IanCleary
www.RazorSocial.com