This is a presentation I gave yesterday to the Calgary Marketing Meetup Group. I'm not sure how to make these videos active on Slideshare, if anyone has advice, I'd appreciate it.

3. 2009 world series - Yankees 27th Victory - 6/7 games - 116 million viewers. total. for all 6 games. Charlie Bit My Finger - 229 million views on YouTube - 102,000 subscribers - joined May 2007

5. http://www.anecdote.com.au/elephant.jpg

6. Marketing is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Mass media denotes a section of the media specifically designed to reach a Large audience .

7. USE MASS MEDIA

8. The perception of marketing models

9. Reality of these models

11. social media is word of mouth on steroids

12. “ Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,” Seth Godin

14. so, where is the consumer?

15. media usage by canadians - cmust study 2010 "The internet now stands third - just behind TV and radio - in terms of total weekly time spent by all adults with all media."

16. "Because the high levels of internet usage exhibited by 18-24 and 25-34 year-olds today will become high levels of usage for the 35-54 year-old age group eight years from now, advertisers whose target market is in that range, have only a short time to learn how to use online media channels such as video and social Media to drive results for their brands." cmust study conclusion

17. SCOIL MDEIA IS CNOFUSNIG EH?

18. ISN'T TRADITIONAL MEDIA?

19. TRADITIONAL "PUSH" MARKETING

20. NEW "PULL" MARKETING…TWITTER

21. http://www.worldhealth.ca/ LOCAL CALGARY EXAMPLES http://dinnerwithjulie.com/