Word on The Street brief. School of Communication Arts. MOSH Intake

1. SPOTTING
OPPORTUNITIES

2. YOU ARE NOW
KNOWN AS
https://sca2dean.typeform.com/report/n5XhaY/LDaS

3. THE WINNING TEAM
MUST HAVE FINAL
DESIGNS SIGNED OFF
BY IAN BEFORE
WEDNESDAY 15TH OCT

4. THE WINNING TEAM
MUST CREATE A
TWITTER ACCOUNT

5. THE EBAY BRIEF

6. THE EBAY BRIEF
You have £10 to buy something and sell it on eBay.
!
Your task is to make a profit.
!
You must bring the £10 back to Town Hall on Friday 24th
October, together with any profit that you make.
!
This is an exercise in choosing the right product, writing a
great headline and great copy.

7. THE EBAY BRIEF
50% of the total profits will go to the student who made the
most money from their £10.
!
30% of the total profits will go to the student who made the
second largest profit from their £10.
!
20% of the total profits will go to the student who made the
third largest profit from their £10.

8. ANY QUESTIONS?

9. FAME: WORD
ON THE STREET

10. OVERVIEW
You are going to create street art,
!
You are going to provoke conversations,
!
You are going to help to raise the profile of a street artist,
!
You are going to demonstrate that
awareness can lead to action.

11. THE BRIEF
You will work in a team,
!
Your team has been assigned a talented artist to work with,
!
Your task is to produce content that will make them famous,
!
You must work with your artist to create street art that
provokes a reaction.

12. THE BRIEF
You may come up with topical ideas,
!
You may come up with satirical ideas,
!
You may come up with ideas driven by location,
!
You may come up with as many ideas as you like,
!
This brief runs for the rest of your academic year.

13. THE BRIEF
When you have an idea, pitch it to your street artist,
!
Collaborate with them on the design of your idea,
!
Understand their style of work,
!
Know that they have the final veto on their work.

14. SKILLS REQUIRED
You will need to come up lots of ideas,
!
Your artist won’t say “yes” to all of them,
!
You will need to learn how to work with your artist.

15. SKILLS REQUIRED
When your artist produces work, you will need to get the
word out about it,
!
You will need to drive awareness and start conversations,
!
You will need to track conversations,
!
You will need to demonstrate that people have had a
reaction to your work.

16. SKILLS REQUIRED
Topical
Writing
Blagging
Team Work
Research
Art Direction
Collaboration
Social Media
Sourcing Help

17. REWARDING SUCCESS
Global Street Art will produce prints of the most successful
pieces of work,
!
Members of the team responsible for the most successful
pieces of work will each receive a free print,
!
These prints will increase in value when we raise the profile
of our artists.

18. REWARDING SUCCESS
You will be hosting an Art Show in June, showing the best of
your work from Word On The Street,
!
The public will be invited to buy prints,
!
So we will be able to quantify their value,
!
Which means that you will know how much your prints are
worth.

19. TEAMS
Team 1 Team 2 Team 3 Team 4
Adam
Elin
Jacqueline
Clarissa
Alex M
Ashley
Daniel L
Robin S
Alex P
Frazer
JT
Zoe
Teddy
Anna
Charlie
Soren
Mads
Team 5 Team 6 Team 7 Team 8 Team 9
Joel
Edwina
Edward
Marcella
Jeremy
Lucy
Nina
Tom M
Ben
Georgia
Nicholas
Stephen
Sam
Eytan
Marco
James Morgan
Tom EB
Lawrence
Fiona
Martin
Michael

20. TEAMS - MEET YOUR ARTISTS
Team 1 Team 2 Team 3 Team 4
http://
globalstreet
art.com/
tankpetrol
http://
globalstreetar
t.com/parlee-erz
http://
globalstreetar
t.com/3dom
http://
globalstreetar
t.com/
captainkris
Parlee 3dom
Team 5 Team 6 Team 7 Team 8 Team 9
http://
globalstreet
art.com/
renato-hunto
http://
globalstreet
art.com/
atm
http://
globalstreet
art.com/
artists/mr-shiz
http://
globalstreet
art.com/
dank
http://
instagram.c
om/
gary_msk_
ha
Hunto Gary Stranger
Dan Kitchener
Captain Kris
ATM
Tankpetrol
Mr. Shiz

21. ANY QUESTIONS?

22. BRING A PAPER
TOMORROW FOR
NEIL’S MASTERCLASS