Marcelo de Santis, Executive Advisor Digital Transformation at ThoughtWorks explains how businesses can build the capacity to anticipate and embrace change by breaking down the blocks from which modern digital businesses are built.

1. Building a resilient business model.
© 2020 ThoughtWorks
Marcelo De Santis, Executive Advisor Digital Transformation

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#1
in Agile and
Continuous Delivery
100+
books written
© 2020 ThoughtWorks

4. OBJECTIVES
● Reflect
● Share
● Interact

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© 2020 ThoughtWorks

6. Both Digital Natives and Traditional Business accelerated their digital bets - and Tech Giants are growing like never before ...
Consumer and Business digital adoption skyrocketed.
Traditional Businesses Digital Natives Tech Giants

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Customer expectations have changed forever.
© 2020 ThoughtWorks
More consumers intend to continue to shop online after the pandemic subsides, with a portion of consumers shifting
almost entirely to the online channels.
Source: McKinsey Survey: US consumer sentiment during the coronavirus crisis , June 26, 2020

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Are you ready to pivot to address these changes?
© 2020 ThoughtWorks
Are you ready for
your next move ?

9. Modern Digital Business
https://www.thoughtworks.com/perspectives/edition8-modern-digital-business
Modern digital businesses those with the capacity to anticipate and embrace change, rather than adapt to it after the fact.

10. Key characteristics of
digital mindset.
Strategic Use of Information Assets
fuels decision making, data is easily
consumable creating knowledge and
value maximization.
Structures and Governance
enable speed by reducing friction
and pushing decision making
closer to the work.
Technology is at the Core
of the business strategy with
appropriate voice and influence
in the boardroom.
Responsive to Market Shifts,
smaller workloads, faster feedback
loops enabling the ability to rapidly
change direction.
Customer Value Focus
drives all operations and creates
immersive experiences.
A Test and Learn Culture
weaves an experimental mindset throughout
all aspects of the organization including
product strategy and development.
Outcome Aligned Organization
value measures, funding and
structures align to outcomes.
© 2020 ThoughtWorks
Modern digital businesses know that digital isn’t an outcome, it’s a mindset. So, what sets them apart?
Modern Digital Business are rooted in a digital mindset.

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© 2020 ThoughtWorks
A smooth flow from
business strategy to
execution.
Engineering Culture,
Delivery Mindset
Platform
Strategy
Frictionless
Operating Model
Intelligence-Driven
Decision Making
Experience Design &
Product Capability
An architecture better
prepared to move when
your business strategy
says you need to.
Digital products and
experiences putting
customers first.
New insights that unlock
sources of value, new
products and better
decision making.
Architecture and practices
capable of dealing with
smaller workloads and
more frequent change
I
The building blocks of a Modern Digital Business.
To embed the characteristics of a digital mindset into your organization, you need to build capabilities in the elements that are
critical to digital evolution. We refer to these as the building blocks of a Modern Digital Business

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Are you ready to pivot to address these changes?
© 2020 ThoughtWorks
So, what should be
your next move ?

13. Frictionless
Operating Model
Engineering Culture,
Delivery Mindset
Experience Design
& Product Capability
Intelligence Driven
Decision Making
Platform
Strategy
AWARENESS
FOCUSING
EXECUTING
OPTIMIZING
STRENGTHENING
© 2019 ThoughtWorks
ThoughtWorks’ observations
The .
A tool - rooted in 25 years of experience in building business models with technology at the core - to assist companies to develop
their unique digital pattern.
aspiration

14. You can test drive the
We think knowledge must be shared, so we made available to tool in our website for you to test the model.
https://www.thoughtworks.com/digital-fluency/digital-fluency-model/

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© 2020 ThoughtWorks
So, what is your
next move ?Your time to move.

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© 2020 ThoughtWorks
(My) suggested top 5 next moves to get started.
While very difficult to generalize, these are just my personal observations as I see traditional companies and digital natives
responding to large shifts in the market like COVID-19.
Engineering Culture,
Delivery Mindset
Platform
Strategy
Frictionless
Operating Model
Intelligence-Driven
Decision Making
Experience Design
& Product Capability
Map your most important customer journeys and remove friction points to increase customer value.
Are you a B2B business ? Map your employees journeys and improve their productivity.
Review your system architecture. Consider platform thinking as an opportunity to build a flexible
architecture that unlocks your information assets while facilitating change.
Unlock data assets that are hidden in silos across the organization. Leverage platform thinking and
consider to apply the concept of data products and build the organization, architecture and governance
processes that are fit to evolve those data assets at speed.
Assess your internal software engineering capabilities. Unless you are a digital native, chances are that
your software engineering capability has been outsourced. Your resilient business model is rooted on
software and it needs software engineering talent as a core business capability.
Assess the responsiveness of your strategy process and operating model. Delivering customer
business value is about about continuous experimentation and time to market. Is your strategy process and
operating flexible to respond to changes ? This is definitely the most difficult shift for any organization.
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Thank You