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Innovatie en Internetmarketing Paul Jansman www.linkedin.com/in/pauljansman Marco Strijks www.linkedin.com/in/marcostrijks Tel . 088 444 0 444

Missie Syntens ,[object Object]

Innovatie en internetmarketing ,[object Object],[object Object],[object Object]

Commercieel proces 6 5 4 3 2 1 0 fase Wereldpotentie Strategie Interesse Inventarisatie verkopen Bewijs Klant

Waarom “nieuwe” marketing- en communicatieconcepten ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mediagebruik (minuten) (20-65 jaar, exclusief radio)

6 5 4 3 2 1 0 fase Commercieel proces marketing- en communicatieconcepten Wereldpotentie Strategie Interesse Inventarisatie verkopen Bewijs Klant

Nieuw informatie- en koopgedrag (voorbeelden) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nieuwe marketing- en communicatieconcepten ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buzz Marketing/Viral Marketing (digitale mond tot mond marketing) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blendtec www.willitblend.com

Customer made (klant gemaakt) ,[object Object]

Zoekmachine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opkomst sociale netwerken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B2B marketing = B2C marketing = C2C marketing ? ,[object Object],[object Object],[object Object],[object Object]

Gamemarketing Serious gaming / applied gaming Second life, www.secondlife.nl

Mobiele marketing ,[object Object],[object Object],[object Object],[object Object]

SMS-marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Narrowcasting ,[object Object],[object Object],[object Object],[object Object]

Weblogmarketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

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