Rising Stars - Presentation by Benny Arbel, CEO of myThings at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

1.
THE CONVERSION
MACHINE
Driving Incremental Sales. At Scale.
Benny Arbel
Founder and CEO, myThings

2. Intro
IN A NUTSHELL
myThings is the worldwide leader in CPA
personalized display advertising solutions.
We drive scalable incremental sales for
our customers across the sales funnel by
dynamically creating personalized ads in
real time.

3. MASTERING THE SALES FUNNEL
TACTICAL DISPLAY
Acquiring new
users
who did not visit
advertiser’s site LOOK-ALIKE Driving conversions,
PRETARGETING
TARGETING repeat buys &
increasing AOV of
existing customers
and users who have
PERSONALISED RETARGETING
yet to convert
Unified Tracking & Measurement System

4. DRIVING DISPLAY INNOVATION
PAST, PRESENT AND FUTURE
4th GENERATION
3rd
GENERATION Overlaying 1st, 2nd,
RTB + and 3rd party data;
Cross funnel
2nd GENERATION Multi-Dimensional
1st GENERATION Dynamic coverage
Segmentation
Static Retargeting Personalized
Retargeting
Before
2005-2010 2011 2012
2005 onwards

5. Intro
GLOBAL LEADER IN PERFORMANCE
DISPLAY
11M conversions €950M
generated for advertisers to date
generated for advertisers to date
150% uplift 1400% CTR
compared to retargeting uplift compared to
standard
untargeted standard
150M 1B RTB 3 Billion
unique users view requests per day
personalised
ads / month
impressions
a month

6. GLOBAL LEADER IN PERFORMANCE
DISPLAY 150
employees
OPERATING IN 15 MARKETS across globe
USA
FRANCE
BENELUX
SCANDINAVIA
ITALY
TURKEY
SPAIN
UK
GERMANY
RUSSIA
JAPAN
LATAM
INDIA
Founded in 2005,
backed by:

7. Intro
TRUSTED BY OVER 400 TOP-TIER
BRANDS

8. COMPETATIVE MAP / EUROPE
Cross-­‐funnel
coverage
Black
Box
Customized
Service
Lower
funnel
presence

9. WHAT SETS US APART
BUILT FOR CROSS-FUNNEL
CPA PERFORMANCE
1ST PARTY DATA CUSTOMISED
OPTIMIZATION SERVICE

10. KPIs - PERFORMANCE UPLIFT
CTR BOOST PCCR BOOST
+1400% +360%
+260% +110%
+114% +35%
Untargeted
Behavioral Static Dynamic Untargeted
Behavioral Static Dynamic
Targeting
Retargeting
Personalized Targeting
Retargeting
Personalized
Retargeting
Retargeting

11. SCALE
COOKIE POOL IMPRESSIONS SERVED
(Monthly Avg./Millions)
GROWTH
18
billion
250
million
90 5
million billion
30
million 1.2
4 0.15 billion
million billion
2009 2010 2011 2012 2009 2010 2011 2012

12. RECENT INDUSTRY RECOGNITION

13.
THANK YOU

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