Champion League - Presentation by Peter Vinnemeier, Founder & MD of Trivago at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

1. The Hotel Search

2. Business Key Facts
Revenues (€MM)
 trivago GmbH founded in 2005
120
 120 permanent employees
 Hotel price comparison and 100
information website in 30 countries 80
 Meta-search covers around 600k
60
hotels
40
 Over 140 booking sites and hotel
partners 20
 More than 30 mm traveler reviews
-
 20 mm monthly unique visitors in 2009 2010 2011 2012
projected
August 2012
Over 100% growth in 2012
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3. Product
trivago finds the ideal hotel with the best price and provides traveler reviews
trivago compares and structures the
offers of over 600,000 hotels from more
than 140 hotel booking sites in order to
provide the user with the best offer
Images, detailed descriptions, and more
than 30 million traveler reviews from various
websites as well as trivago‘s own community
create a comprehensive rating for the user
and facilitate the hotel decision
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4. Strengths
The success of trivago is determined by three major strengths
Product Partners Brand
• trivago‘s live search scans more • Since foundation trivago has • trivago is currently on air with TV
than 140 hotel booking sites at been working hard to establish campaigns in 18 different
the same time relationships with booking sites countries
Highest information High-quality relationships with High trivago brand awareness
value for the customer strong partners and website traffic
• Price differences of possibly • trivago‘s goal is long-term • Two out of three people in
more than 50% for the same relationships where the traveler, trivago‘s major markets already
hotels and identical rooms the partners and trivago all know the trivago brand
• Comprehensive overview of benefit • Although trivago has a lot of
quality through reviews, know-how in SEO & SEM most
descriptions and external rating traffic is branded
systems
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5. trivago – It‘s a Brand
Unaided brand awareness is high and increasing – top 5 position in key European markets The majority of visits are branded
Which website(s) do you know, where you can inform yourself about hotels or book a hotel room? trivago 2012 queries
by source
0% 5% 10% 15% 20% 25% 30% 0% 10% 20% 30% 40% 50%
#5 #4 #3 #2 #1
#5 #4 #3 #2 #1
Trivago Trivago
Hotel.de Booking
HRS Atrapalo
Expedia Rumbo 2%
Ab-in den Urlaub Edreams
33%
0% 10% 20% 30% 40% 50%
#5 #4 #2 #2 #1
Trivago
Booking 65%
Expedia
Venere.com
Edreams
0% 5% 10% 15% 20% 25% 0% 5% 10% 15%
#5 #4 #3 #2 #1
Hotels.com
#5 #4 #3 #2 #1
Laterooms
Lastminute.com Voyages-sncf Branded traffic
Expedia Booking
Search engine originated
Tripadvisor Expedia
Trivago Trivago Other
Source Research Now (09/2012)
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6. Thank you

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