This document provides an overview of cryptocurrencies and initial coin offerings (ICOs). It discusses the genesis of Bitcoin and how the blockchain works with miners validating transactions. There are now over 1000 altcoins that address different features or policies. ICOs allow projects to raise funds by issuing tokens, with no central authority and no fees. Smart contracts enable automated transactions of money or data based on predefined rules. The document outlines the ICO process and provides examples of successful past ICOs like Brave Browser and TenX. It then summarizes the MetaRing and Aequalitam projects, which use blockchain technology for software development and enterprise applications.

2. Welcome!
Thanks to

3. Keywords
•CryptoCurrency
•CryptoMoney
•CriptoValue

4. Keywords
CryptoMoney Blockchain
SmartContract
=
+
I. C. O.

5. About Me
Ing. Marco Vasapollo
C. E. O. & Founder @ MetaRing
C. E. O. & Founder @ Aequalitam Foundation
Mail: ceo@metaring.com
Skype: marco.vasapollo
https://www.metaring.com
https://www.aequalitam.org

6. Agenda
•Genesis of Bitcoin
•How Bitcoin works
•Bitcoin Bologna (w. Daniele Pregnolato)
•Blockchain
•I. C. O.s

7. Agenda
• SmartContracts
• I.C.O.s bureaucratic and legal aspects (w. Riccardo Bersani)
• Past ICOs (business cases)
• MetaRing + Aequalitam
• Nu-Ex (w. Riccardo Bersani)
• Q & A

8. Warning!
Blockchain =/= CriptoMoney

9. 2003
14,5 B€ hole masked  100.000 truffed investors

10. 2006
Debit economy  Real Estate bubble  Recession

11. 2017
Your privacy for On-line services

12. 2008
https://bitcoin.org/bitcoin.pdf

13. Bitcoin
• DECENTRALIZED digital tecnology-> Accessible 24/7 globally
• LIMITED quantity, like gold (21 Million Bitcoins)
• Secure monetary transaction
(security, unalterable, non-repudiation)
• Transactions can be seen by everyone
• Tracking: Anonymous NOT 100% Guaranteed

14. How it works
• Private Key: RANDOM SECRET! Long random alphanumeric text string
• Public Key (Wallet): abcdefghilmnopqrs123456789 = IBAN
• I want to send money to someone: Sign transaction with MY
Private Key (not repudable)
• XXX sent this transaction, is it true?
Verifiable by HIS Public Key (unalterable)

15. How it works
Alice
Bob
1
2
3
4
5
6
7

16. Miners
• Extremely difficult calculation (challenge) with multiple solutions:
• Validating a block of pending Transactions
• Combining it with the solution of previous block, in chain
• About 10 mins to find a solution, broadcast if success
• Other peers validate the proof that they work to solve the same problem
• Winner receives a reward (Transaction fees + 12.5 “unmined” Bitcoins)
• Challenge difficulty & Reward change constantly when block number increases
Pontentially: 62.500$ every 10 minutes but…

17. Miners
…Hardware…

18. Miners
… and Power!!!

19. 1000+ AltCoins
https://coinmarketcap.com/all/views/all

20. Why so many?
• Bugfix
• New features (Smart Contracts)
• Other policies (half-Decentralization)
• Fastness
• Low price
Hard Forks

21. CryptoCurrency
A digital asset whose transactions are stored into a
shared, replicated and always publicly accessible register
regulated by a protocol, based on the hosts’ remuneration,
that uses encryption algorithms made to keep information
absolutely authentic, inalterable and non-repudiable over
time.

22. Blockchain
Not just money transfer!
A distributed system where data are stored into a
shared, replicated and always publicly accessible register
regulated by a protocol, based on the hosts’ consensus,
that uses encryption algorithms made to keep information
absolutely authentic, inalterable and non-repudiable over
time.

23. NotarChain
Not just money transfer!
&

24. Blockchain & Energy
Not just money transfer!

25. Bitcoiners
https://99bitcoins.com/if-i-invested-in-bitcoin
77%

26. Generous
https://helperbit.com/donateit

27. Ischia
Charity  Crowdfunding
1. Give Funds
2. Gain a “donor certificate”
3. Rebuilding
4. Reclaim certificates

28. I. C. O.
1. Creation of a limited amount of virtual coins (Tokens)
2. Give funds during pre-sale
3. Receive Tokens
4. Product/Service ready -> Token price raises
5. Sell or use Tokens
Initial Coin Offering

29. I. C. O.
• Buy Tokens to build offices
• Use Tokens to rent co-working spaces
Worldwide

30. I. C. O.
1. Pay with CryptoCurrencies (mined, raised by investments)
2. No central authority = no fees
3. Receive a product with a potentially-growing value
4. NO WARRANTIES 
Differences with Classical CrowdFunding

31. SmartContract
?
Send your money to this wallet.
It will send you back at 12:00 AM

32. SmartContract
• “Wallet of a robot”
• Receives and sends back data (money and/or info)
• Multiple functionalities
• Custom behavior to blockchain

33. Token ERC20
• SmartContract with a default set of functionalities
• Standard de facto
• Less Bugs
• Easily listing in Exchange website

34. I. C. O. Recipe
• SmartContract (ERC20 Token);
• Token amount * single token pre-sale price = Hard Cap;
• Soft Cap (if not reached, give back money);
• White Paper:
an extremely detailed document containing all the features,
roadmap and Token use;
• ICO Details (start and end date, how to contribute);

35. I. C. O. Recipe
• Team presentation;
• Social Advertising, Social Advertising, Social Advertising!!!!
BitCoinTalk.org, Slack, Telegram, Facebook, YouTube…
• Bounty program and initiatives
Tokens for translation, referral codes, etc…
• Hype and trust around team and project;

36. I. C. O. Hype

37. SCAM
• A very serious plague;
• Website, Brand, Logo and Telegram nicknames copy;
• Programmatic attacks;
• Investors aren’t able to see differences;
• Wrong wallet addresses;
• Million of dollars completely LOST;
• Original ICO Team must beware and act quickly
Scam list in website;
Warning in social networks;

38. Pre I. C. O.
• Like a “Family & Friends” investment;
• Talk with some Serial Investor/Advisor;
• Useful to cover advertising & legal costs;
• Prepare a MVP/Prototype;
• Reservation Contracts;

39. BraveBrowser
• Invasive-AD-Free Browser
• Use BAT (Basic Attention Tokens) to pay users visiting ADS
• By Brendan Eich (JavaScript, Mozilla)
• 30M$ in 30 seconds!!!

40. TenX
• Classic credit card
• Instant FIAT-Crypto conversion
• A large amount of Cryptos supported
• Token holders gain % from C.C. fees
• 80K ETH raised (28M $)
• Token made x9 after I. C. O.

41. Monetha
• E-Commerce payment system in Ethereum
• Decentralized Seller feedback system
• Tokens for purchase fees
• Very good Social & Viral Advertising
• Team holds Tokens
• 37M$ in 18 minutes

42. EIDOO
• Mobile Wallet
• Semi-decentralized exchange
• Very big team (20K€/Week in development)
• ICO: 160.000 ETH
• Only 52% raised (by R. C.)
• Advertising & Bounties AFTER ICO

43. MetaRing
• Helps Software Houses and Freelancers to develop quickly and with fewer
bugs
• Using generators that produce Contractual Project Documentation + Partial
Software Structure + Test Plans (Unit Tests)
• Gain at least 4 working days monthly for each member of the project team
• Most commonly used software programming languages

44. Aequalitam
• Blockchain powered by MetaRing’s Technology
• Democratic management by users
• “Auto Mining”
• “SmartContract Oriented”
• For Enterprise environments

45. Smart Contract Oriented
Ethereum:
TX LayerInput (from, to, amout …)
S. C.
Input (*)
System Smart Contract (Es, Transaction)
User
S. C.
Aequalitam:

46. Enterprise Friendly
• Enterprise-level programming languages (>> Solidity!)
• Companies’ Software Reuse
• Consulting and Assistance on Business Realization

47. RoadMap
• 2 Demo Prototypes (Hardware + Video) From October 2bd
• PRE-ICO (End of November) ~ 1M€
• ICO (End of January)

48. Demo 1 – Leasing By S. C.
Leasing
Enterprise
Servers
Aequalitam Blockchain
User’s PC Leasing Car

49. Demo 2 – Taxi By S. C.
Aequalitam Blockchain
User’s Phone
Taxi’s Phone
1. Travel Price
+ Surplus 3. Location Reached
Travel Smart Contract
Taxi
GPS

50. Q&A