The document describes the design process for a wine opener. It involved researching different types of wine openers and observing how bartenders and wine sellers use openers. Interviews found that a basic, multi-functional opener was preferred for its reliability. Sketches led to prototypes for two opener concepts - one with three handles for different functions, and one with a sleek, hidden design. Both aimed to meet bartenders' needs for speed, precision and a stand-out look.
3. User/Context
Bartenders/Wine Seller
Capture Bartenders and Wine salesman at work
Observe and capture the “professional” user in
their normal environment
Marcus Valentino IED Design Management - Design Process Wine opener
4. Research
Methodology
To find as many possible
variations of a wine opener, in
different shapes, sizes, usages,
user groups.
Then > Defined extreme user -
Bartender / Wine seller
Desk Research :
Observation:
Identified observation targets:
+ Bartenders in small “local” bar.
+ Restaurant with cosmopolitan and
urban attributes.
+ Niched wine bar, sophisticated/intellectual
+ Wine retailer with selected and exclusive feel
+ Bohemian bar, young trendy atmosphere
Interview target:
Bartender with high
experience, medium - high
work load and knowledge in
wine...
Based online:
Marcus Valentino IED Design Management - Design Process Wine opener
5. Where was the bottles opened?
Behind bar, at the table, by bartender, or by waitress.? Why?
How long did it take? When do they open a new bottle?
Upon order, before? How is it done?
With precession, with speed, with elegance? With flair?
Observation :
Marcus Valentino IED Design Management - Design Process Wine opener
Research
Methodology
6. Mercé Graell Design Process Bottle opener
i n t e r v i e w
Marcus Valentino IED Design Management - Design Process Wine opener
9. No more than 20 sec
Marcus Valentino IED Design Management - Design Process Wine opener
10. Sophisticated wine bar(Baignore)
Preferred opener >
same as ours
Reason why >
because of multi use, reliable, mechanic, never breaks
cork, always used the same
What usages >
open wine bottles
How they used it >
behind bar, very fast and seemed very experienced
When it’s used >
after receiving orders
Would change > Make the ledge bigger, sometimes she
slipped, probably because of the speed (max 20 sec)
make the material more durable
Important Finding > (The suggestion), increase size of ledge,
likes mechanic, reliable
Marcus Valentino IED Design Management - Design Process Wine opener
11. Bohemian Bar (Behind OpenCor)
Preferred opener >
same as ours, between 3 other options
Reason why >
robust feeling, thick handle, good grip, 2-
levels = Less force, easy to use, multi-
function (beer, cuts plastic cover, wine)
What usages >
wine, and beer, (he also used the same
at home!)
How they used it >
behind bar, (serve mostly glasses)
When it’s used >
after receiving orders
Would change: nothing!
Important Finding > Would never change,
and use at home
Marcus Valentino IED Design Management - Design Process Wine opener
12. Cosmopolitan (BO)
Preferred opener >
same as ours, had 4 more options, including a mounted one
Reason why >
Serves every purpose, classic version
What usages >
wine, beer, liquor, soft drinks
How they used it >
behind bar, and at the terrace
When it’s used >
after receiving orders
Would change > Maybe add a magnet, so soft drink/
beer caps would stay. Would prefer not to turn/screw
when opening wine bottle
Improve grip for enabling one-hand-usage
Important Finding > (The suggestions), Covers every need...
Marcus Valentino IED Design Management - Design Process Wine opener
13. Wine retailer (Vinius Birindis)
Preferred opener >
similar to ours, but “fancy”, value added in design and materials
(had at least 7-8 kinds)
Reason why >
Easy to use, multi use,
What usages >
daily basis, for important clients, focus on certain elegance and
style
How they used it >
no time pressure, precision important
When it’s used >
to serve a test sample, during the selling process
Would change > Didn’t like to have to turn the bottle...
Important Finding > Choose other one for opening “magnum”
bottles, but choose basic one even over the mounted version.
Use the basic one in front of clients, when selling
Marcus Valentino IED Design Management - Design Process Wine opener
14. Marcus Valentino IED Design Management - Design Process Wine opener
F o u r o f t h e m a r e u s i n g t h e s a m e o n e l i k e t h e s e .
16. Insights
- Trusted and reliable version in the pro’s eyes...
- Always chosen over alternatives
- One of few downsides is the “turning”
- Unexperienced user could find it hard to use and time consuming...
- Mechanic is a PLUS +
- Works in an elegant environment...
- It’s basic, but fulfills every purpose
Marcus Valentino IED Design Management - Design Process Wine opener
17. Problem
opportunities...
- Create an opener with a magnet that holds on to caps from bottles...
- Invent mechanism to eliminate the “turning”
- Improved materials: smooth, soft surfaces, but durable and strong
- Add value in design, styling to improve emotional connection...
Marcus Valentino IED Design Management - Design Process Wine opener
18. Persona
Socio-graphic
Bartenders, young/mid-age, European / Western mentality
Attributes
Young - mid age, physically able
Location
Bar, disco, restaurant, club, (Festive atmosphere)
Psychographics
Youthful, creative personality, fun, outgoing
Marcus Valentino IED Design Management - Design Process Wine opener
19. - Reliability
- Speed
- Precision
- Flexibility
- Multi Use
- Portability
Marcus Valentino IED Design Management - Design Process Wine opener
User Needs...
20. Functional
Fulfill the requirements to open: wine, beer, soft drink, (multi-use)
Psychological
Fun, functional and cool. good value for money, noticeable
Social needs
To communicate creativity, youth spirit, fun, innovative, Motivation
Hypothesis
Impulsive purchase, eye-catching design, stands out from the “norm”,
looking for added emotional benefits
Marcus Valentino IED Design Management - Design Process Wine opener
User Needs...
21. Marcus Valentino IED Design Management - Design Process Wine opener
Goal
Design a multi-function wine opener
with outstanding, eye-catching design
for Bartenders.
22. I d e a s & S k e t c h i n g
Marcus Valentino IED Design Management - Design Process Wine opener
23. Marcus Valentino IED Design Management - Design Process Wine opener
S k e t c h u p
m o r e t h a n
3 0 i d e a s
o f w i n e
o p e n e r s t o
f u l f i l l t h e
n e e d s o f
o u r t a r g e t
u s e r s .
24. Marcus Valentino IED Design Management - Design Process Wine opener
S e l e c t
s o m e
p o t e n t i a l
i d e a s t o
d e v e l o p
26. Marcus Valentino IED Design Management - Design Process Wine opener
Three handles
triangle with
multi-function
wine opener.
27. Marcus Valentino IED Design Management - Design Process Wine opener
Each
handle
with
different
functions
Beer bottle opener
with magnet
Stand for the side of
the wine bottle
Knife inside
28. Marcus Valentino IED Design Management - Design Process Wine opener
P r o t o t y p e
29. Marcus Valentino IED Design Management - Design Process Wine opener
Solve
technical
issues
30. Marcus Valentino IED Design Management - Design Process Wine opener
Card board as
the best material
for making the
prototype
31. Marcus Valentino IED Design Management - Design Process Wine opener
Choose red as
the best color for
this option.
32. Marcus Valentino IED Design Management - Design Process Wine opener
Can
stand
on
bar
table.
F o r t h e s t a n d b y m o m e n t
33. Marcus Valentino IED Design Management - Design Process Wine opener
Size is good
for holding
by one
hand
34. Marcus Valentino IED Design Management - Design Process Wine opener
Easier and more
comfortable to
open a wine with
three handles and
every sharp thing
is hidden inside
the opener.
36. Marcus Valentino IED Design Management - Design Process Wine opener
Flat, smooth &
elegant design with
all the sharp “tools”
hidden inside
37. Marcus Valentino IED Design Management - Design Process Wine opener
Covers all main
desired functions,
and still gives a
sleek look suitable
for the living room
or hotel lounge
Cork-screw
Beer-opener
Knife
38. Marcus Valentino IED Design Management - Design Process Wine opener
Mahogany finish with
borrowed inspiration
from boats, cigar
lounges and classic
elegance...
39. Marcus Valentino IED Design Management - Design Process Wine opener
P r o t o t y p e
40. Marcus Valentino IED Design Management - Design Process Wine opener
First we experiment
“pretend” wood, in
order to save a tree!
41. Marcus Valentino IED Design Management - Design Process Wine opener
Compact enough,
but with a good
and sturdy grip!
42. Marcus Valentino IED Design Management - Design Process Wine opener
Something for the
“fine” rooms, yet with
the functionality of a
real “work horse”
43. Marcus Valentino IED Design Management - Design Process Wine opener
Conclusions
...don’t jump to
them
good design need
innovation, creativity,
analysis and calculate