Marcy Eisenstadt Freeman is a global marketing and innovation leader with over 20 years of experience developing marketing strategies and launching new products internationally. She has held director roles at Sunstar Americas and business development roles at Ingredion and Abbott Nutrition. She excels at creating insight-driven strategies to target consumers and healthcare professionals. She led cross-functional teams that contributed over $100 million in new product revenue and increased market share. She is a US patent holder and fluent in Hebrew with experience working in over 37 countries.

1. M AR CY EI SENST AD T FREEM AN
Highland Park, IL 60035
marcyfreeman@gmail.com
847-826-6956
linkedin.com/in/marcyefreeman
GLOBAL MARKETING AND INNOVATION LEADER
CAREER SUMMARY
Global Marketing, Branding, Innovation executive who excels at creating insight-based marketing strategies
targeting consumers, health care professionals (HCPs), retail trade. Experienced in developing and
commercializing products, from insights to concepts to launch. Multi-lingual. US Patent Holder # 9,567,138.
• Global Strategy Development
• Branding & Brand Management
• Cross-Functional Team Leadership
• Market Research & Insights
• New Product and Business Development
• P & L Management
• Licensing & Commercialization
• Strategic & Long-Range Planning
PROFESSIONAL EXPERIENCE
SUNSTAR AMERICAS, INC., Schaumburg, Illinois 2010 – 2018
Director, New Product Development Marketing
Reported to the Vice President & Chief Marketing Officer. Developed and implemented new product
strategies and plans for GUM and Butler Brands from insight-inspired concepts through
commercialization for consumer and health care products including OTC drugs and medical devices.
Oversaw up to 4 direct reports.
• Directed team of Senior Managers to find insight-driven white spaces, develop and validate
concepts, write product briefs and partner with R & D to develop products based on concepts,
develop and execute plans to launch products successfully into marketplace for the Americas.
• Contributed well over $100MM in revenue to company via new product launches in first 3 years.
• Drove sales from new products from 15% to over 30% in 3 years by launching numerous new
products via cross-functional team leadership and partnership.
• Directed Licensing Strategy, working with Senior Manager direct report and consultant, managed
Children's Licensed product portfolio: identified new potential licensors, concurrently negotiating
contracts with 3 new licensors.
- Drove $4 MM incremental sales; developing and launching 5 new licensed products in 13 months
• US Patent holder, # 9,567,138 for Delivery System based on Consumer and HCP insights.
- Patented product drove over $7MM in incremental sales in first 3 years, most successful new
product launched by company in that category to date.
INGREDION (formerly National Starch, LLC.), Bridgewater, NJ 2009 – 2010
Business Development Manager, Clinical and Infant Nutrition
Reported to Senior Director. Drove Strategy and Innovation for Clinical and Infant Nutrition customers.
• Delivered profitable volume of over $25MM for specialty starch products targeted toward Clinical and
Infant Nutrition segments by solving customer strategic challenges through starch innovations.
• Translated consumer insights into R & D briefs for specialty starches such as rice based products for
anti-reflux infant formula and corn based thickeners for dysphagia patients.
ABBOTT LABORATORIES, Abbott Park, Illinois 2005 – 2008
Senior Global Marketing Manager, Abbott Nutrition International Division:

2. MARCY EISENSTADT FREEMAN PAGE 2
Reported to the Global Marketing Director. Directed global branding strategies and tactics for brand
names such as Similac, Gain and Isomil.
• Achieved double digit growth in Pediatric Nutrition Franchise over 3 years.
• Created communication and marketing strategies for sales force in over 37 countries to target health
care professionals (HCPs), which increased market share for revenue of $800 MM annually.
• Directed global team of 36 Senior Leaders across 12 countries to develop 360° marketing launch
bundle for new product across four brands of infant formula with projected sales growth of 9%.
• Drove market research plan across nine countries to gain consumer and physician insights to
develop final benefits and claims for new product launch.
• Developed brief and managed packaging design agency for roll-out of first universal template of label
graphics, gaining Senior Management approval for 37 countries.
• Drove cross-functional development team for new product pipeline, resulting in 5-year plan of
continuous innovation covering product attributes, claims and clinical outcome expectations.
OCEAN SPRAY CRANBERRIES, INC., Lakeville-Middleboro, MA 2004 – 2005
Marketing Manager
Reported to the Group Marketing Manager. Responsible for growth and profit of two product lines
(Juice/Juice-Drinks) and management of direct report and department budget.
• Increased profits by over $1MM by implementing new formula across over 20 items,
• Drove development of new health claims through research to evaluate and refine concept, reversing
a 10-year decline in base business to show double-digit growth over previous two years.
• Managed strategic alliances with National Kidney Foundation (NKF) and American Diabetes
Association to leverage health benefits of cranberry juice for increased sales and brand loyalty.
COLGATE-PALMOLIVE COMPANY, Canton, MA 1997 – 2004
Group Product Manager, Colgate Oral Pharmaceuticals Division (1999 – 2004)
Promoted to supervise two Product Managers and managed complete P&L across 6 brands for 30% of
the division’s volume and profits.
• Achieved 2+ point margin improvement, increasing net profits by 12%.
• Launched Orabase product within 14 weeks of signed agreement; 24% brand growth in 1st year.
• Spearheaded re-launch of Phos-Flur Rinse, achieving on-time distribution in all key accounts.
• Developed comprehensive marketing plan, resulting in 25% brand growth in 18 months.
• Slashed division’s costs for Nielsen Point of Sales data by $100K per year by renegotiating contract.
Senior Product Manager, Colgate Oral Pharmaceuticals Division (1997 – 1999)
Successfully re-launched Viadent brand toothpaste and rinse by defining niche market opportunity and
reversing decline of strategically important brand.
ADDITIONAL WORK EXPERIENCE
BAUSCH & LOMB, INC., Rochester, NY Assoc. Product Manager / Trade Marketing Manager
RECKITT-BENCKISER (formerly Lehn & Fink Products), Montvale, NJ District Manager
KRAFT-HEINZ (formerly General Foods Corp.), White Plains, NY Sales Representative
EDUCATION
M.B.A., Marketing, Simon School of Business Administration, University of Rochester, NY
B.A., Economics, University of Rochester, NY
LANGUAGES

3. Fluent Hebrew; Basic German; Some Thai