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User story mapping for a sane backlog
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Margareta Löfvenholm
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The presentation I used for a evening course about User story mapping at HiQ Gothenburg
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User story mapping for a sane backlog
1.
User story mapping for
a sane backlog Margareta Gajne Löfvenholm, Freelancing UX & Servicedesigner 1 @gajlof, gaine.se
2.
Margareta Gajne Löfvenholm, Freelancing
UX & Servicedesigner @gajlof, gaine.se
3.
3 @gajlof, gaine.se
4.
4 @gajlof, gaine.se
5.
5 @gajlof, gaine.se
6.
insane backlogs 100 rows
in an excel sheet with 20 columns? pic from www.amazon.com 6 @gajlof, gaine.se
7.
user focus? it’s in
there somewhere pic from www.amazon.com 7 @gajlof, gaine.se
8.
User story mapping by
Jeff Patton pic from jpattonassociates.com 8 @gajlof, gaine.se
9.
pic from www.thoughtworks.com 9
@gajlof, gaine.se
10.
ingredients • service or
product idea • user personas • user’s activities • user stories pic from visualpun.ch 10 @gajlof, gaine.se
11.
11 user activity user activity user activity user activity sub- activity sub- activity user persona user story user
story user story user story user story user story user story user story release 1 release 2 release 3 service or product idea @gajlof, gaine.se
12.
fika 12 @gajlof, gaine.se
13.
our case… 13 @gajlof,
gaine.se
14.
Idea Brief Big Idea Group Our company, the Big Idea Group, BIG for short, is actually a small company that does outsourced product design and development. What we’re good at We’re especially good and building mobile apps – apps for iOS, Android, and now Microsoft’s mobile platform Unlike our competitors, we’re good at whole product design. We don't just take requirements and build what people ask, although we can. Instead we focus on understanding and solving problems. We use effective discovery practice to identify minimal viable products. We emphasize maximizing product outcomes while minimizing the amount we spend on development. In this way we provide a better return on investment for our customers. 14 @gajlof, gaine.se
15.
Idea Brief Our customers: Our customers are usually larger organizations who don’t develop software products as their primary business, but do serve consumers. This includes: • Banks • Insurance companies •
Airlines • Hotel chains Our challenges Our customers don’t always understand our key differentiators, especially our ability to collaborate with them to design successful products. As a consequence we: • Spend lots of time responding to bids where customers give us speciNic requirements • Sell our services at low margins to compete with offshore vendors • Get fewer opportunities to do the work we’re good at and enjoy – real product design and development • Get blamed when our customer’s ideas fail 15 @gajlof, gaine.se
16.
Idea Brief Our big idea: Create Lists: a simple ubiquitous mobile app We believe that if we create a simple consumer mobile app that we’ll be able to demonstrate our strong ability to design and build simple, valuable applications. This simple mobile app will help give our company attention in the marketplace. As a consequence, our target customers seek us out to duplicate the success we’ve had with our product but on their behalf. Everyone wins. 16 @gajlof,
gaine.se
17.
17
18.
Proto-personas 18
19.
small business users
couples and families habitual list makers and note takers Proto-personas for these 3 type of users and customers 19 @gajlof, gaine.se
20.
20
21.
21
22.
MVP 22 Pic from http://blog.crisp.se/2014/06/02/martinchristensen/en-guide-till-minimum-viable-products
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