Más contenido relacionado La actualidad más candente (20) Similar a Persuasive Writing: Capture the Power of Your Ideas (20) Más de The Word Factory - B2B & B2C content marketing, brand journalism and consulting (20) Persuasive Writing: Capture the Power of Your Ideas1. Photo by theqspeaks - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/83261600@N00 Created with Haiku Deck
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Persuasive Writing
Capture the Power of Your Ideas
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Make your point.
Make it fast.
Make it matter.
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OBJECTIVES
• Understand traits
• Learn a quick strategy
• Identify channels
• Capture the power of our
ideas
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Writing that…
• Builds support
• Educates and informs
• Influences opinion & policy
• Changes minds & behaviors
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How do you describe effective
persuasive & opinion writing?
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TRAITS
• Grabs attention & piques interest
• Includes a clear call to action
• Shares enough facts & details
• Relates to the audience
• Presents a clear position or point of view
• Conveys just enough emotion
• Has a reasonable scope
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What frustrates you about
persuasive & opinion writing?
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This strategy eases the pain.
10. © 2020 by The Word Factory, LLC. All rights reserved.
People-Ideas-Goals Strategy©
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PEOPLE
• Who are you trying to reach?
• What are their questions?
• What are their objections?
• What are they afraid of or concerned
about?
• What voice resonates with them?
• What kind of person do they trust?
12. © 2020 by The Word Factory, LLC. All rights reserved.
People-Ideas-Goals Strategy©
Define your audience & voice
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IDEAS
• What’s the one most important idea?
• What do you need to support your idea?
• What information addresses questions,
fears and objections?
• What kind of details meets audience need:
Examples
Explanations
Evidence
14. © 2020 by The Word Factory, LLC. All rights reserved.
People-Ideas-Goals Strategy©
Outline ideas & details
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PURPOSE
• What do you want people to think?
• What do you want them to feel?
• What do you want them to do?
• What do you want to see happen after
someone has read, seen or heard your
piece?
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People-Ideas-Goals Strategy©
Establish your goals
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ORGANIZATION
• Main Idea, Support, Goals
• Question/Objection, Detail, Main Idea,
Support, Purpose
• Think/Feel, Details, Do
• Detail, Main Idea, Details, Purpose
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LTE REQUIREMENTS
These are general guidelines. Check the
specific requirements with your chosen
outlet.
• 250 - 300 words
• Preference given to local residents
• May ask for exclusivity
20. • Local, regional and national magazines,
newspapers & broadcast stations
• Podcasts
• Advocacy blogs & social accounts
• Live events
• Your own channels
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SHARE
21. © 2020 by The Word Factory, LLC. All rights reserved.
22. Downloadable packet on pre-writing and
drafting with the PIG, including examples:
bit.ly/Write2Advocate
General writing tips:
thewordfactory.com/our-blog
© 2020 by The Word Factory, LLC. All rights reserved.
For more information contact Margot Lester at margot@thewordfactory.com
MORE RESOURCES
24. © 2018 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com